Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile. “We can deliver personalisation at a much higher level, ensuring customers always have access to relevant product offers, including product ratings and reviews, when and where it matters to them most,” says GameStop’s Charlie Larkin.
- SumUp and Payleven merge
- Payback to add NFC payments to mobile app
- PayPal CEO announces NFC payments expansion
- Deutsche Bank to launch NFC payments in Q3
- Gemalto named as leading mobile ticketing vendor