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Visa licenses transactional ad platform

News in brief

Visa has acquired a strategic licence for the technology platform developed by transactional advertising pioneer TrialPay. The company’s technology involves “placing relevant offers around transactions, and using transactional data to show relevant offers”. The move follows an investment by Visa in the company three years ago.

Filed by Email Sarah Clark nfcworld.com Published • Last updated 1 September 2014, 16:27

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