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News in brief

Isis to rebrand as Softcard

News in brief

US NFC mobile payments venture Isis has chosen Softcard as its new name. The move follows a July decision to abandon its original name in response to the growing profile of the Isis militant group. “The inherent simplicity of Softcard gives it the potential to become a category defining name,” CEO Michael Abbott explains in a blog post. “That’s a bold aspiration, but one that matches the breadth of our vision.”

Filed by Email Sarah Clark Published • Last updated 3 September 2014, 12:49

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