Thursday 30 October 2014 | RSS

 
Feedback
 
 

News in brief

Pepsi NFC case study now available

News in brief

A case study that details an NFC-based shopper marketing service tested by soft drinks giant Pepsi is now available to download free of charge from the NFC World+ Knowledge Centre. The study, produced by solution provider Rehrig Pacific, explains how the Pepsi Frozen Faceoff promotion worked, the challenges that were overcome and details the results of the campaign.

Filed by Email Sarah Clark nfcworld.com Published • Last updated 4 September 2014, 14:33

More headlines...