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    News in brief

    Football fans get BLE promos

    News in brief

    UK Football League sponsor Sky Bet has installed Bluetooth beacons at Elland Road, Leeds and the New York Stadium, Rotherham to send offers to football fans as part of a pilot project that could be rolled out to other locations across the country. “The feedback from both clubs has been encouraging and, although this technology is still very new, the potential is enormous,” says the online sports betting firm’s Andrew Walton.

    Filed by Email Rian Boden Published • Last updated 31 October 2014, 10:57

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