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    News in brief

    Fresh & Easy tests ATM rewards

    News in brief

    Seventeen Fresh & Easy stores in Phoenix are piloting new machines from in-store ATM operator Cardtronics that offer customers discounts they can apply to store purchases by scanning a QR code on their cash withdrawal receipt using a smartphone running the company’s AllTM app. “Consumers still get quick and easy access to their cash, but now we’re helping them make the most of that cash by adding exclusive in-store discounts and money-saving offers they can access through their mobile device”, says chief marketing officer Tom Pierce.

    Filed by Email Rian Boden nfcworld.com Published • Last updated 3 November 2014, 15:15

    • Jack Splat

      This store is really expensive and the food is not fresh.

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