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    SimplyTapp raises US$6m to grow HCE

    SimplyTapp

    PARTNER NEWS: Host card emulation (HCE) specialist SimplyTapp has closed a US$6m Series B funding round. The round was led by a new, undisclosed lead investor with both Lightspeed Venture Partners and Blue Sky Capital participating. The funds will be used to expand operations, CEO Doug Yeager has told NFC World+.

    UPDATE A press release issued on 2 December 2014 is reproduced below:

    SimplyTapp Raises $5.9M to Propel Mobile Payment Innovation

    Cloud Secure Element Technology Provides Banks, Retailers and Other Credential Issuers a Secure Solution for Consumer Mobile Payments on Android

    AUSTIN, TX, December 2, 2014 — SimplyTapp, the leading provider of Host Card Emulation (HCE) solutions for cloud based mobile payments, today announced it has raised $5.9M of a Series B financing round from undisclosed new investors and existing investors Blue Sky Capital and Lightspeed Venture Partners, bringing the total amount of funding raised to date to $7.6M. The capital will be used to continue the development of its cloud based secure element solution for NFC mobile payments, access control, and in-app payment solutions for banks, payment card issuers, transit authorities and retailers.

    “We are thrilled to have this funding support after achieving several important company milestones this year so far,” said Doug Yeager, co-founder and CEO of SimplyTapp. “Android devices now include near field communications HCE architecture for payments and many other verticals, allowing us to scale commercially, and in June we announced that Visa, Inc. and MasterCard Worldwide, Inc. support our effort to lead the adoption of mobile payment experiences.”

    Further fostering innovation in the credential issuance industry, SimplyTapp has opened up its developer platform to credential issuers and mobile application developers to enable the advancement of virtual card issuance that will help make mobile payments and other verticals a reality for millions of consumers. With its Secure Element as a Service turnkey solution for credential management and distribution, SimplyTapp makes it easy for card issuers to future-proof credential options for consumers, from mobile payment, access control, transit, ticketing and other verticals, strengthening issuers’ relationships with their customers.

    About SimplyTapp

    Founded in 2011, SimplyTapp creates new and powerful open platforms that enable developers to innovate and leverage mobile devices for tap-payments and other real-world transactions. The company’s first platform leverages host card emulation (HCE) in conjunction with near field communications (NFC). It serves both retailers and financial institution’s mobile payments initiatives, allowing the existing developer infrastructure to innovate and provide a solid competitive offering to companies like PayPal and Stripe.

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