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    News in brief

    inMarket hits 18% of US mobile shoppers

    News in brief

    Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore. “Our beacon program works because we reach shoppers in stores via the shopping apps they already use and love,” says CEO Todd Dipaola. “Ultimately, success in beacons comes down to scale, context, and user experience.”

    Filed by Email Rian Boden Published • Last updated 19 November 2014, 16:36

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