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    News in brief

    White paper identifies clear consumer preference for NFC

    News in brief

    NFC Technology: How Changing Consumer Preferences Create New Opportunities For Retailers, a 26-page white paper that presents the results of a Strategy Analytics and NFC Forum study into US consumer attitudes to NFC, QR codes and Bluetooth beacons in retail, is now available to download from the NFC World+ Knowledge Centre. “In five of six use cases identified, more than twice as many consumers preferred NFC to the leading alternative,” the survey found.

    Filed by Email Mike Clark nfcworld.com Published • Last updated 23 February 2015, 17:30

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