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    News in brief

    London buses get on board beacon rollout

    News in brief

    Five hundred London buses have been equipped with Bluetooth Low Energy (BLE) beacons to send targeted messages to commuters, as part of out-of-home media owner Exterion Media’s beacon rollout across “major cities” in the UK in partnership with mobile marketing and NFC specialist Proxama. The move follows a successful pilot conducted on buses in Norwich last year.

    Filed by Email Rian Boden Published • Last updated 1 July 2015, 12:30

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