Twitter is reportedly integrating with e-commerce platform Shopify to offer its Buy buttons to a wider range of businesses. “Shopify has around 100,000 merchants in the US,” Re/code reports. “With a Twitter deal, those businesses would be able to sell their wares within tweets.” Pinterest and Facebook have already integrated with Shopify, while Twitter unveiled buy buttons on its site in September 2014.

Next: Visit the NFCW Expo to find new suppliers and solutions