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    News in brief

    Twitter expands Buy Now buttons

    News in brief

    Twitter is to integrate its Buy Now button technology with ecommerce platforms Bigcommerce, Demandware and Shopify to enable merchants including Best Buy, Adidas and PacSun to sell products via the platform. “With Buy Now, businesses can drive more conversions and remove much of the friction in the mobile purchasing process,” Twitter writes in a blog post.

    Filed by Email Rian Boden Published • Last updated 1 October 2015, 16:01

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