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    News in brief

    28% of UK shoppers want beacons in-store

    News in brief

    More than one in four UK shoppers (28%) would like retailers to know exactly who they are when they walk in using location-based technologies such as iBeacon, research by Harris Interactive for Salesforce UK reveals. “39% of high street shoppers would be willing to share data around their personal preferences with a retailer to receive a faster and more convenient service,” Salesforce UK says.

    Filed by Email Rian Boden nfcworld.com Published • Last updated 23 November 2015, 18:22

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