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    News in brief

    Orange France reveals mobile retailing lessons

    News in brief

    A case study that presents the objectives, key success factors and lessons learned by mobile network operator Orange France when implementing mobile retail solutions for merchants is now available to download from the NFC World+ Knowledge Centre. ‘Orange France: Delivering digital commerce in retail to enhance the customer journey’ has been produced by the GSMA and aims to provide retailers with support for putting in place their own mobile strategy.

    Filed by Email Mike Clark Published • Last updated 28 November 2015, 15:45

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