Xbox One gamers across the US can now make online purchases from the game console’s new ecommerce store by scanning on-screen barcodes with their mobile device. TV commerce solutions provider Von Bismark has worked with Powa Technologies to roll out The Mall on Xbox One, which will make use of Powa’s mobile payments platform PowaTag.

“This next generation shopping experience is now available to tens of millions of Xbox One users,” Powa says. “It allows users to select a garment and try it on through Microsoft’s Kinect motion tracking camera and The Mall’s virtual wardrobe technology. Xbox users will be able to easily browse through stores on The Mall, select an outfit and then stand in front of the television to try it on in real-time.

“They can then purchase it in just a few taps with the innovative PowaTag app. The mobile payment app securely links your credit card and shipping details to the product on screen, allowing for a one-touch purchase. The platform completes the purchase using pre-entered information, meaning shoppers will not have to fill out long forms using their Xbox One controller each time they make a purchase.”

“The Mall is going live in the US with a number of great brands picked for their suitability for users, including SoccerPro, Style PB, Grayers and Go2Games, with a host of new brands coming online over the coming months,” the company adds.

A video shows how a purchase can be made:

“The Mall on Xbox One is the first giant step in our vision to create more beautiful, physically engaging ecommerce experiences, delivered through the largest piece of visual real estate you own — the living room TV,” says Eoghan O’Sullivan, Von Bismark CEO. “With the Kinect camera, we can bring you as close to physically trying on the clothing as you will ever get when shopping online.”

“Xbox has been a pioneer in bringing rich, interactive TV experiences to the living room and we are delighted to lead the next wave of innovation on the big screen with shopping,” adds Sean Love, Microsoft director of Xbox app.

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