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    News in brief

    US shoppers back mobile gift cards

    News in brief

    More than half of US online shoppers (56%) are interested in storing gift cards on their mobile phone, according to research from CashStar. “Residents of Western states expressed the most interest in mobile options (59%) and also are most interested in receiving digital gift cards versus plastic (22%),” the company says. “Younger shoppers are far more interested in storing gift cards on their mobile phones — 74% of 18-24 year olds vs. just 34% of those aged 66 and older.”

    Filed by Email Rian Boden nfcworld.com Published • Last updated 22 December 2015, 16:09

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