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    News in brief

    BLE beacons to deliver 1.6bn coupons a year by 2020

    News in brief

    Almost 1.6bn coupons will be delivered annually to consumers via Bluetooth Low Energy (BLE) beacon technology by 2020, Juniper Research forecasts. “This is up from just 11m this year, as retailers seek to develop proximity marketing campaigns in and around their stores,” the firm says. “Spend on digital retail marketing is set to increase from US$174bn in 2015, to $362.1bn by 2020.”

    Filed by Email Rian Boden nfcworld.com Published • Last updated 26 May 2016, 14:02

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