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    Samsung Pay launches in Australia

    Samsung Pay Australia

    NEW ARRIVAL: Australian consumers can now make mobile payments via Samsung Pay

    Samsung Pay has launched in Australia with support from American Express and Citibank. The service is available for those with compatible Samsung smartphones including the Galaxy S6, Galaxy S6 Edge, Galaxy S6 Edge+, Galaxy Note 5, Galaxy S7 and Galaxy S7 Edge, with specific availability varying by local operator.

    “Citibank credit card cardholders as well as American Express issued cardmembers will be able to use Samsung Pay with a compatible Samsung smartphone at participating retailers,” Samsung says. “To make a payment on Samsung Pay, simply swipe up, choose the desired payment card, authenticate the transaction with the fingerprint sensor and tap the device on the point of sale terminal.

    “Outside of payments, Samsung Pay has the potential to be integrated with an array of partners, ranging from major retailers to government departments and ticketing companies. Partner integration is even simpler with Samsung Pay because the technology utilises NFC and Samsung’s proprietary technology called Magnetic Secure Transmission (MST), making it the only payment solution with wider acceptance.”

    Accessibility

    “The MST technology enables Samsung Pay to support partners that use a traditional magnetic stripe, commonly found on loyalty cards, gift cards and transit cards, both in Australia and across the globe,” says Elle Kim, global VP of Samsung Pay mobile communications business.

    “It’s our goal to one day replace wallets by making every card accessible on Samsung smartphones. In countries like Australia, where customers are already using their smartphones to make payments, our customers will certainly value the benefits of having all their cards in one place.”

    The arrival of Samsung Pay in Australia follows launches in South Korea, the US, China and Spain. To date, the service has processed more than US$1bn of transactions in South Korea alone, according to Samsung. The service will also begin rolling out across Singapore this month.

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