Only one in ten iPhone owners have used Apple Pay and, among those who haven’t done so, 63% said it’s because their preferred merchants don’t support it as a payment option, research from Parks Associates reveals. “Only 19% of US smartphone owners and 15% of smartwatch owners have used a mobile payment app,” the firm adds.
Next: Visit the NFCW Expo to find new suppliers and solutions
Not to worry. Merchant adoption of Apple Pay is on a fast pace. (Last week I saw it all over the central business district of Basel Switzerland.) Users will adopt it because it is convenient. We will all enjoy the reduction in fraud.