Marketing & Promotion
February 21st, 2012
Samsung in Malaysian NFC deal
Samsung has signed a memorandum of understanding with Malaysian RFID firm Smartag that will see the two firms working together to bring NFC technology to the Malaysian market. "Together we will work to simplify the... More
February 20th, 2012
World Expo 2012 to showcase NFC applications
This year's World Expo in Yeosu, Korea is to include NFC-based payments, food ordering, entrance tickets and parking as well as an NFC shopping wall and access to multilingual information on exhibits and transportation. More
February 20th, 2012
BCNTouch to run NFC treasure hunt at Mobile World Congress
A bottle of Bodegas Torres wine is on offer to the first two hundred MWC attendees who visit the stands taking part in the treasure hunt and use their NFC phone, or a QR code app, to scan wine bottles. More
February 17th, 2012
MillerCoors prepares for NFC
When it comes to near field communication we want one of our consumers' first great experiences to be with one of our brands, the director of digital marketing for brewing giant MillerCoors has explained in... More
February 16th, 2012
Turkish payments group BKM joins NFC Forum
BKM, which acts as an NFC trusted service manager for member banks in Turkey, has joined the NFC Forum and revealed that four more banks are now ready to roll out NFC services. More
February 16th, 2012
Turkcell equips 300,000 customers with T-series NFC capable phones
The Turkish mobile network operator's customers now have the option of making payments via a BlackBerry Bold 9900 smartphone, an own-branded Huawei NFC phone, a new NFC Android handset made by ZTE or with an add-on for a standard mobile. [Updated] More
February 15th, 2012
Google Wallet prepaid card hack fixed
Google has found a fix for the exploit that allowed access to Google Wallet prepaid card balances and has turned back on the the ability to issue new cards. More
February 14th, 2012
Telefonica picks Sybase 365 for mobile wallet rollout
The telecoms giant has chosen the SAP subsidiary to provide a mobile wallet solution that it will begin introducing in Europe and Latin America during the first half of 2012. More
February 14th, 2012
PayPal to woo retailers with mobile payment incentives
PayPal is planning to offer merchants who adopt its in-store mobile payments service both lower costs and access to more detailed customer data, according to a Reuters news report. Reuters interviewed Don Kingsborough, PayPal's head of retail... More
February 14th, 2012
Firm finds NFC users interact more than QR code users
Only 1% of interactions with the French NFC specialist's AdTag platform are conducted via an NFC phone, but NFC users account for 8% of all interactions, the company has found. More
February 13th, 2012
VTT tests talking product packaging
The Finnish R&D company's HearMeFeelMe project focused on how NFC could be used to improve the way elderly and visually impaired people interact with the world around them, including a system that allows product information to be recorded on an NFC tag and then read back to the user via an NFC phone. More
February 10th, 2012
Foursquare adds P2P NFC
Social check-in service Foursquare has upgraded its Android app to include support for version 4.0 Ice Cream Sandwich, adding features that work with the Android Beam NFC P2P service. The upgrade means that users with... More
February 10th, 2012
Visa US offers mobile services
Visa has added mobile services to its Visa DPS issuer processing platform. The new features, developed by Monitise, allow US financial institutions to offer account holders the ability to monitor account history and balances, transfer... More
February 9th, 2012
Isis discusses Salt Lake City NFC pilot plans
The Isis NFC pilots due to take place in Salt Lake City and Austin from this summer will run for six to twelve months before a nationwide rollout begins, the carrier-led joint venture's Jim Stapleton... More
February 7th, 2012
Lexus to insert NFC ad in Wired
The marketing campaign for the 2013 Lexus GS sport sedan is to include an NFC tagged insert "in select copies" of the April edition of Wired magazine. "The insert will allow NFC-enabled smartphone users to view... More
February 7th, 2012
California retailers test NFC digital receipts
Twelve merchants in the Bay Area are taking part in a pilot trial of an NFC digital receipt system that works with a US$50 device and has no transaction charges. More
February 1st, 2012
MasterCard delivers popcorn to movie-goers with NFC
Two movie theatres in Sydney, Australia are pilot testing QkR, a mobile app that lets customers place orders on their smartphone via NFC or QR codes and then have their order delivered to their seat. More
February 1st, 2012
Blue Bite reports results of US NFC marketing campaign
A campaign for travel app HotelTonight, which combined promotional videos shown on digital screens with the ability to download the app via NFC, QR code, Bluetooth or WiFi, saw a small but promising number of interactions via NFC, says the mobile marketing platform provider. More
February 1st, 2012
Forum to put on NFC showcase in Frankfurt
The NFC Forum is to hold a public exhibition of NFC technology during its quarterly members' meeting in Frankfurt next week. The industry standards organisation will put on the free-to-attend 'solutions showcase' event to demonstrate... More
January 31st, 2012
MasterCard publishes roadmap for moving the US to EMV and NFC
The payments giant has set out its plans for moving the US from magnetic stripe card technology to chip cards and NFC phones. The plans include incentives for merchants, integrated customer loyalty programmes and support for dynamic authentication technologies. More
