Marketing & Promotion
May 17th, 2013
Dubai shopping mall to launch NFC and Bluetooth mobile loyalty program
The Wafi shopping mall in Dubai is to introduce a new service that allows shoppers to collect and redeem loyalty points with their mobile phone using either NFC or Bluetooth. The service is also expected... More
May 17th, 2013
C-Sam speeds NFC development with applets and testing services
NFC technology provider C-Sam has announced a suite of NFC applets and test automation tools aimed at reducing the time needed for companies to develop, test and launch NFC products and services. C-Sam's NFC applets... More
May 16th, 2013
Blue Bite puts NFC ads into 5,000 US taxis
Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT's... More
May 14th, 2013
Robokeg serves beer via NFC
US-based technology startup Robokeg has shown an NFC-powered beer pouring machine at a recent New York Tech Meetup event. Consumers tap Robokeg's NFC reader with a contactless wristband that holds driving licence data, credit card... More
May 13th, 2013
Eftpos Australia picks C-Sam for NFC payments
Debit card network Eftpos Australia has announced a five year deal with NFC technology provider C-Sam and plans to begin mobile payment trials "with selected retailers in the next few months". C‐Sam's platform will enable... More
May 13th, 2013
RBC and Bell to launch NFC payments in Canada
Canadian bank RBC and mobile network operator Bell have announced plans to jointly introduce an NFC payments service. The new deal will give RBC customers, with an NFC phone supplied by Bell, the ability to... More
May 13th, 2013
Report: Larry Page cancels Google Wallet card plan
Google CEO Larry Page has become personally involved in decisions surrounding the future direction of Google Wallet, AllThingsD reports, leading to the cancellation of plans to introduce a physical Google Wallet card and the departure... More
May 10th, 2013
GSMA calls for feedback on NFC loyalty and coupon proposals
The GSMA has published a proposed technical specification for a common standard for managing loyalty cards, coupons and vouchers in a mobile wallet — and is asking for feedback on its proposals from retailers, loyalty... More
May 9th, 2013
GSMA to offer NFC Experience at Mobile Asia Expo
The GSMA has partnered with China Mobile to promote NFC at this year's Mobile Asia Expo, following the successful NFC Experience provided to attendees at Mobile World Congress 2013. "We're excited to launch the NFC... More
May 9th, 2013
Wallet boss Osama Bedier to leave Google
Osama Bedier, Google's vice president of Wallet and payments, is to leave the company. Bedier, who joined Google from PayPal in January 2011 to head up the NFC-based Google Wallet service, "has decided to leave... More
May 9th, 2013
Foursquare adds NFC to WP8 app
Version 3.0 of Foursquare for Windows Phone 8 is now available, with support for NFC check-ins and sharing. The app also has an updated user interface that allows favourite people and venues to be pinned... More
May 8th, 2013
Flashiz adds loyalty to NFC and QR payments service
Luxembourg-based Mobey has added support for loyalty programs to its Flashiz NFC and QR code mobile payment solution, enabling consumers to collect points when they pay using Flashiz and providing merchants with information on their... More
May 8th, 2013
BaubleApp launches NFC jewellery for children
US-based startup BaubleApp has launched an NFC enabled children's necklace that plays a different audio greeting each day via an NFC phone. The US$15 FairyHeart necklace has an integrated NFC tag that allows owners to... More
May 8th, 2013
Chunghwa Telecom to test NFC and QR combo payments platform
"It is an all-in-one digital wallet that lets customers choose which way they want to pay," the Taiwanese carrier's Joseph Kuo has told NFC World. "The wallet supports multiple credit and bank cards, loyalty cards, coupons etc, and I think Chunghwa Telecom would like to see a big development in both technologies." More
May 7th, 2013
JAL adds carriers and coupons to NFC boarding pass service
Japan Airlines (JAL) has added coupons and special offers to its NFC-enabled boarding pass service and announced plans to extend operations to include customers of all three of Japan's mobile network operators. KDDI customers have... More
May 7th, 2013
Blackberry Live to promote NFC
BlackBerry Live conference goers will be able to use NFC to check in to sessions, to share contact information with sponsors and to grab links to resources. "One of our goals for this year's BlackBerry... More
May 3rd, 2013
OSPT Alliance releases Cipurse mobile guidelines
The Open Standard for Public Transport (OSPT) Alliance has released a set of guidelines for transport operators seeking to develop and deploy NFC mobile ticketing applications. The guidelines detail the requirements and use cases for... More
May 1st, 2013
Mecca books NFC ads on trains
"We are passionate about giving our customers new games and more ways to play so this campaign will let people have a little bit of fun while commuting," says Paul Meadows, the UK leisure company's head of brand. More
May 1st, 2013
French bar adds NFC tags
S'oul Kafé in the French town of Pau has introduced a service provided by local tag store NFC-Smartags to allow customers with an NFC phone to connect to its WiFi network and access its online... More
May 1st, 2013
Luxury watches get NFC authentication
Swiss luxury watchmaker HYT Watches has adopted security specialist WiseKey's NFC brand protection solution WiseAuthentic. WiseAuthentic uses smart card based warranty cards equipped with a contact and contactless chip that act as a digital version... More
Featured events
- NFC, Smartcard & Payment Fair 2013 • 18-20 June 2013 • Seoul, Korea
- NFC World Congress 2013 • 24-26 September 2013 • Nice, France
- NFC & Mobile Payment workshops at Apps World 2013 • 22-23 October 2013 • London, UK
- Cartes 2013 • 19-21 November 2013 • Paris, France
- More events...
- How to get your event listed here
