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Archive: Marketing & Promotion

Total Produce pushes fruit and veg with NFC in supermarkets

April 15th, 2014

International fresh produce distributor Total Produce is to provide consumers with access to videos, recipes, interactive games and content about the benefits of a healthy, balanced diet via NFC tag and QR code-equipped SmartStands located… More

Rogers expands Suretap NFC wallet with support for prepaid and gift cards

April 14th, 2014

Canadian carrier Rogers Communications has added support for multiple card types to its Suretap wallet service. The new NFC-enabled cards include a Rogers prepaid MasterCard and gift cards from a range of merchants including Swiss… More

Cantaloupe to run Isis promo

April 10th, 2014

Cloud-based vending solutions provider Cantaloupe Systems has added support for the Isis SmartTap NFC platform and is to offer Isis Mobile Wallet users a “buy three get one free” promotion on purchases made at its cashless-enabled vending machines around the US. After making three purchases from participating machines using the Isis Mobile Wallet, customers will get their fourth purchase free.

Carrefour equips new digital hypermarket with NFC

April 9th, 2014

French supermarket giant Carrefour, the world’s fourth largest retailer, has opened a new hypermarket equipped with 55,000 NFC shelf-edge labels that let consumers interact with products. Shoppers can also make NFC payments at the point… More

The Hunger Games catches fire with NFC

April 9th, 2014

The DVD release of the latest instalment of The Hunger Games movie franchise is being promoted in shopping centres in Australia via digital media panels that “catch fire” when a shopper uses their mobile phone… More

Paramount promotes Noah with NFC

April 4th, 2014

Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster. Consumers can tap their NFC phone to download the film’s… More

DCR to offer NFC HCE

April 4th, 2014

Canada-based prepaid program provider DCR Strategies is to provide its clients in Europe, Canada, the USA and Latin America with the ability to offer mobile payments to their customers using both “conventional” NFC solutions and host card emulation (HCE). The service will also support mobile gifting and loyalty applications and will use technology supplied by Carta Worldwide.

Mobispot to offer multifunction NFC wristband platform

April 4th, 2014

Singapore-based Mobispot Social Systems has introduced a platform that enables “modern city residents” to access a variety of services — including payments, transportation, ticketing, access control, discounts, membership and information sharing — via NFC wristbands…. More

eBay runs NFC ads on tables in coffee shops

April 4th, 2014

eBay has rolled out an NFC advertising campaign in 60 premium coffee shops across the UK to promote the online shopping site’s home and garden, DIY and technology sections. The campaign is being delivered using a… More

TagTalk crowdfunds NFC gift tags

April 1st, 2014

Canadian startup TagTalk has launched a Kickstarter campaign for a range of interactive gift tags that allow the sender to upload a voice note, photo or video that the recipient can access by tapping their… More

Philippines tourists get NFC info

March 26th, 2014

A visitor information service that combines ebooks and mobile apps with NFC and QR codes placed at tourist attractions is to be expanded across the Philippines. The Digital Tourism project, developed by new media startup InnoPub Media and carrier Smart Communications, was piloted in the city of Cebu and is now going live in Iloilo, Baguio City and “other areas of the country”.

Clear Channel to take NFC advertising global

March 25th, 2014

Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in… More

Wirecard adds HCE to mobile wallet platform

March 25th, 2014

Wirecard has integrated support for host card emulation (HCE) into its mobile wallet platform, “enabling telecommunications companies, financial service providers, banks and also retailers to quickly enter the mobile payment market through near field communication.”… More

NFC Forum issues statement on host card emulation

March 20th, 2014

The NFC Forum has issued a statement outlining its position on host card emulation (HCE). The industry body confirms that the use of HCE does not conflict with its own standards but cautions that “service… More

Znap takes NFC to New York and Liverpool music festivals

March 18th, 2014

Mobile payments provider Znap has showcased NFC payments at the New York Sound City conference and music festival and will also introduce its solution in the UK at a Liverpool Sound City event on May… More

NYC gets NFC ads at bus stops

March 18th, 2014

Bus stops in a number of New York City metro areas have been equipped with Thinaire‘s Tapp Store solution, enabling consumers to download Android mobile games via NFC, QR or SMS. “By thinking outside the box, we are turning media spaces into virtual marketplaces and delivering free game apps directly to the consumer at a time of receptivity, interest and perceived need,“ says Jacob Katsof, director of mobile apps at Thinaire partner PCS Wireless.

Banks pilot NFC, QR and BLE payments in Luxembourg

March 14th, 2014

Bank-led payment service Digicash has expanded its QR-based mobile payments platform to include new POS beacons that support NFC, QR and Bluetooth Low Energy (BLE) — “automatically providing the customer with the best user experience… More

Mahindra adds NFC, QR and BLE wallet

March 13th, 2014

Mahindra Comviva has introduced Mobiquity Wallet, a digital wallet platform that supports QR codes, Bluetooth LE and NFC. The wallet is designed to deliver “context aware payments” and, says mobile financial solutions head Srinivas Nidugondi, “to support a large and complex ecosystem.”

Proxama to offer secure coupons

March 12th, 2014

NFC specialist Proxama is to use HID Global’s Trusted Tag platform to add extra security to mobile coupon and loyalty schemes. The new service will generate a unique code each time an NFC tag is tapped to “avoid a situation where one transaction can lead to rewards being collected multiple times and allow a true customer proof-of-presence,” Proxama says.

Flypay raises £1m to develop NFC and QR based restaurant payment app

March 12th, 2014

Flypay has raised £1 million from mobile payment specialist Entree Capital to further develop its restaurant-based mobile payment app, which uses NFC and QR codes to enable consumers to pay at their table at participating… More

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