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Archive: Marketing & Promotion

Dutch Imax gets NFC posters

August 29th, 2013

Dutch Imax theatre Omniversum is using NFC posters to tell visitors about upcoming screenings by linking them to its Facebook page. Startup NFCSupport is providing the cinema with smart posters that include a printed QR code and embedded tag which movie-goers can tap for further information.

GameLayer and Wooshping to add gamification to NFC

August 29th, 2013

Gamification design and development agency GameLayer has partnered with NFC specialist Wooshping to provide ways for marketers to deliver campaigns that combine NFC tag reading with real-world challenges and games. For example, says Wooshping, “at… More

MasterCard, C-Sam and DNP to offer white label NFC platform in Japan

August 28th, 2013

Japanese retailers are to be able to provide shoppers with branded NFC mobile wallets, courtesy of a new white label platform to be offered jointly by MasterCard, C-Sam and DNP. The NFC white label service… More

Picture Works promotes movies via NFC

August 27th, 2013

Marketing agency The Picture Works is promoting The Lone Ranger and The Way, Way Back in bars and restaurants in the Republic of Ireland using illuminated posters containing NFC tags. “We currently have two live campaigns… More

CBS offers video content via NFC at Comic-Con

August 23rd, 2013

Fans of hit US show Under The Dome were offered NFC cards by TV network CBS at this year’s San Diego Comic-Con. Handed out before an exclusive screening and panel discussion, the cards allowed visitors to access preview video footage by tapping the card to an NFC device. More

RapidNFC adds postcards with built in tags

August 22nd, 2013

Tag supplier RapidNFC has launched a range of customisable postcards with NFC. NXP NTAG203 tags are integrated into the postcards using a lamination process developed by London-based Freestyle Print that allows marketing materials to be… More

Researchers demonstrate e-ink display powered by NFC

August 20th, 2013

Researchers from Intel Labs, the University of Washington and the University of Massachusetts Amherst have developed an e-ink display that is powered purely by NFC. More

Microsoft to close Tag platform

August 19th, 2013

Microsoft is to close its QR-like Tag programme, handing over the reins to barcode specialist ScanBuy. Microsoft Tag is a free platform that works with the software giant’s own HCCB multicolored 2D barcode scheme as… More

Apple looks to patent NFC gifting system

August 16th, 2013

An Apple patent application which outlines a way to use NFC to gift media between iOS devices has been published by the US Patent and Trademark Office. The patent was filed in March this year,… More

CastNet adds NFC to signage

August 13th, 2013

Digital signage technology provider Alpha Video & Audio has launched CastNet with MobileHere, a system that combines NFC-enabled digital signs and the company’s content management software to deliver changeable information and downloadable content to NFC phone users. “NFC is the next big thing in the digital signage industry,” says CastNet VP Lance Hutchinson.

Birdie brings NFC to golf ball markers

August 13th, 2013

A US-based startup has added NFC to golf ball markers, allowing tournament organisers to pre-load lunch and drinks credits or golf buggy access rights before a game tees off. Sensorstream’s Birdie is a waterproof, coin-sized… More

Coca-Cola runs NFC promotion in 100 stores

August 13th, 2013

Coca-Cola is conducting an NFC marketing campaign in one hundred Australian retail stores, with the aim of engaging consumers at the point of sale and driving downloads of its loyalty app. The promotion makes use… More

Guinness adds NFC to founts across UK and Ireland

August 12th, 2013

Guinness has installed 11,442 drink dispensers equipped with NFC functionality in pubs and bars across the UK, as well as 2,800 in Ireland. Plans call for a further 53,000 founts in the UK and 12,155 in Ireland to get NFC by 2015. More

Starwood Hotels pushes app downloads with NFC in China

August 12th, 2013

Starwood Preferred Guest, the loyalty programme from international hotel chain Starwood Hotels, is using NFC to help promote downloads of its newly launched Chinese Android app. Visitors can now download the SPG mobile app by… More

CBN to offer NFC ads at 75 US college campuses

August 9th, 2013

Outdoor media owner CBN Campus Media has partnered with Blue Bite to install the out-of-home advertising specialist’s mTAG platform at 75 campuses across the US. Students will be able to obtain campus-specific information and announcements… More

Isis phones to come with Amex prepaid card

August 9th, 2013

“The new co-branded account will be offered in every Isis Mobile Wallet as a part of a nationwide launch later this year, enabling millions of Americans to tap and pay using their American Express Serve account,” the financial services giant says. More

Google cancels support for NFC gift and loyalty cards

August 9th, 2013

Google Wallet users who have added a gift or loyalty card to their NFC phone are being sent an email telling them that support is to be cut off in less than two weeks time,… More

FollowMeSticker.com adds NFC

August 7th, 2013

FollowMeSticker.com has added NFC tags to its range of social media sharing stickers. “It has been a lot of work, but I’m very excited about NFC and all the possibilities it brings,” says owner and founder Stuart Lawson.

UK high street promotes business with NFC

August 6th, 2013

A UK high street has received a welcome boost after an interactive window display using NFC and QR codes was installed to promote education and business opportunities. C-Instore combined vinyl wraps, QR and NFC to… More

Display Points bring NFC ads to restaurant tables

August 6th, 2013

NFC is to be included in a new range of touchscreen tabletop displays designed for the restaurant trade. Display Points will enable advertisers to target restaurant-goers with interactive advertising and loyalty offers, all uploaded to… More

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