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Archive: Marketing & Promotion

Orange picks Wirecard for NFC

November 13th, 2013

Orange France is using technology from Wirecard to support the launch of its prepaid Orange Cash NFC payments service. Wirecard is providing the “technical platform needed to manage the mobile payment application”, subsidiary Wirecard Card Solutions will serve as the card issuer and Orange will also use Wirecard’s loyalty and couponing platform to provide a range of value-added services.

Google Play Music gets NFC promotion on Australian public transport

November 13th, 2013

Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More

MWC 2014 to get more NFC

November 13th, 2013

The NFC Experience at the GSMA’s Mobile World Congress will be expanded in 2014, allowing NFC phones to be used for venue access, catering and networking as well as “demonstrations of the latest NFC and products and services in applications including retail, online commerce and transport.” NFC badges stored on phones will again be used for quick access to the Fira Gran Via venue and, for the first time, to allow entry to the conference facilities in Hall 4.

Statoil runs Heathrow NFC campaign

November 13th, 2013

Oil and gas company Statoil is running an NFC and QR campaign on JCDecaux OOH media spots throughout London’s Heathrow airport. When users tap or scan one of JCDecaux’s 98 Powerpole charging stations they are taken to a landing page that wishes them a nice flight, delivers promotional content and invites them to follow Statoil on Twitter or LinkedIn. More

Avery adds NFC packaging

November 12th, 2013

Product packaging manufacturer Avery Dennison has added DirectLink, an NFC-enabled packaging solution, to its range of products. Avery Dennison will provide a content management service to its clients as part of the offering, allowing them to offer consumers “immediate access to user friendly content such as a survey, recipe ideas, coupon, video tutorial or a user manual.”

NEC manages commercial displays via NFC

November 8th, 2013

NEC’s US display solutions division has introduced a range of large screen displays for commercial environments that use NFC and a mobile app to make it easy for staff to conduct set-up and maintenance tasks…. More

Orange to launch prepaid NFC payments across France

November 7th, 2013

Mobile network operator Orange is to roll out a national NFC payments service in France next year under the Orange Cash brand name, enabling NFC phone owners to use a prepaid card stored on their… More

Rogers to offer Suretap open mobile wallet in Canada

November 7th, 2013

Canadian carrier Rogers is to make an open NFC mobile wallet available to its customers “in the coming weeks.” The new Suretap Wallet, which is separate from the Suretap payments service launched last November in partnership… More

The Royal British Legion tries NFC for Poppy Appeal

November 6th, 2013

The Royal British Legion has used NFC to make it easier for consumers to make a donation to the 2013 Poppy Appeal, in partnership with Proxama and mobile commerce and marketing platform Paythru. For Birmingham’s… More

Canadian banks to launch NFC mobile wallet

November 6th, 2013

Canadian banks President’s Choice Financial and TD Bank Group are to launch Ugo, an open NFC mobile wallet, in 2014. Loblaw, Canada’s largest retailer, has joined as Ugo’s first retail partner, bringing its PC Plus… More

E-Plus to launch NFC mobile wallet

November 6th, 2013

German carrier E-Plus is to launch a mobile wallet in Spring 2014, enabling customers to make payments with an NFC phone as well as collect and redeem loyalty points and discount vouchers using QR codes…. More

Chinese medicine gets NFC authenticity check

November 5th, 2013

The Hong Kong government-backed LSCM Research & Development Centre is testing a product authentication system for Chinese medicines that uses NFC tags embedded in packaging and NFC kiosks placed in stores. When a product is… More

Call of Duty: Ghosts goes NFC

November 4th, 2013

Video game publisher Activision is using NFC advertising specialist Tapit’s platform to promote its latest blockbuster Call of Duty: Ghosts across Clear Channel’s Australian out-of-home media locations. Passers-by who tap their NFC phone to a… More

Civintec offers NFC terminal with fingerprint biometrics

November 4th, 2013

Civintec has launched a multi-purpose smart card and biometric-enabled terminal with a 7-inch touch screen and NFC functionality. The uTouch runs either Linux or Android and offers support for a range of contactless standards as… More

Capital adds NFC to signage

November 4th, 2013

Digital signage software specialist Capital Networks has added NFC to its Audience for Android digital signage solution, an entry-level content management and display system for businesses entering the digital signage market. NFC will be used to allow consumers to get information by tapping their NFC phone to automatically open a web page linked to the advertised product.

Citibank and 3 launch NFC mobile wallet in Hong Kong

November 1st, 2013

Mobile network operator 3 Hong Kong and Citibank Hong Kong have launched the 3 Citi Wallet, an NFC mobile wallet solution for customers of the carrier who also have a Citibank Visa credit card. From… More

Google gets around the carriers with Host Card Emulation for NFC payments

October 31st, 2013

Google has introduced support for Host Card Emulation in Android 4.4 KitKat, enabling any Android NFC device to be used for mobile payments and other secure applications — without needing access to a secure element…. More

Comic Con issues NFC badges

October 30th, 2013

Traditional tickets were replaced with NFC badges at this year’s New York Comic Con and staff were provided with Google Nexus 7 NFC tablets that could be used to check them. The system, supplied by event ticketing specialist ShowClix, “was the most successful entry experience in the history of New York Comic Con,” said event organiser ReedPop’s Lance Fensterman.

IATA and NFC Forum publish NFC air travel reference guide

October 30th, 2013

A guide setting out the potential use cases for NFC in the air travel sector has been published by the International Air Transport Association (IATA) and The NFC Forum. “NFC Reference Guide for Air Travel”… More

Adelaide Airport adds NFC ads

October 30th, 2013

NFC capabilities are to be added to indoor and outdoor digital signage at Adelaide Airport’s domestic and international terminals. The move is part of an A$2.2m contract signed by the Australian airport with out-of-home media specialist Ooh! Media and work is due to be completed by the end of 2013.

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