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Archive: Marketing & Promotion

ABnote picks OTI’s Wave

November 19th, 2013

ABnote is to offer On Track Innovations’ Wave NFC add-on device as an option with its NFC mobile wallet offering. ABnote is to demonstrate the solution, which can be used for payments, healthcare, transit, access control, and loyalty card applications, at the Cartes show this week.

Identive to sell off NFC platform

November 19th, 2013

Identive is to seeking a buyer for its Tagtrail NFC tag platform as part of a strategy to simplify its “organisational architecture”. The company will continue to offer NFC tags.

Runners track scores with NFC

November 19th, 2013

NFC has been used by competitors in the interactive i-Love to Run event, held at Singapore’s Jurong Point Shopping Mall, to retrieve picture clues and pick up game points. The 36 teams tapped their NFC phones to a game marshal’s NFC card upon completion of each of six game stations to get their points. These were then uploaded to a server allowing the organiser to track each team’s score in real-time.

Banks pick OTI for NFC payments in Hong Kong, Macau and Taiwan

November 18th, 2013

A cross border NFC payments service using On Track Innovations’ Wave NFC add-on device is to be offered by Hong Kong ATM network JetCo, which has thirty member banks, by Taiwan’s Trade-Van and by Macau’s MTel. More

Statue wafts fragrance with NFC

November 18th, 2013

A statue that emits a whiff of scent when an NFC phone is tapped to it has been installed in the French town of Grasse, a leading centre for the perfume industry. The statue, created by artist Marina Latta and students at the University of Nice Sophia Antipolis’ MBDS department, also offers photos, African music and a video of Latta explaining the artistic style’s origins.

i-Free expands mobile wallet to 11 Russian cities

November 18th, 2013

Mobile technology developer i-Free is expanding its NFC mobile wallet service to enable users to store transportation cards for 11 Russian cities as well as a variety of prepaid deals and coupons. The wallet originally… More

Inside updates VaultIC tag

November 15th, 2013

Inside Secure has redesigned its dual-interface VaultIC 150/150D security module to include a new privacy mode which requires strong authentication to access its contents, complying with the ‘silent by design’ philosophy of the Internet of Things community. The chip, which comes in formats that include NFC tags, can be used to guard against counterfeiting and cloning and, with its field-detect capability and the 150D’s dual interfaces, can act as “a low-cost secure bridge for medical and communications equipment.”

US gyms to deliver ads and info via NFC

November 15th, 2013

Gym and health club members across the US are to get a personalised mobile experience that uses both NFC and Bluetooth LE thanks to a new deal between Outcast Fitness, the US’ largest health club… More

Telecom Italia and Visa Europe to roll out NFC payments in Italy

November 14th, 2013

Italian carrier Telecom Italia and Visa Europe have signed a strategic agreement which will see NFC payments rolled out across Italy to more than 31 million customers of the TIM mobile network from 2014. The new service… More

Isis NFC mobile wallet goes live across the US

November 14th, 2013

NFC payments are now available to AT&T, T-Mobile and Verizon Wireless subscribers across the US, with the national launch of the Isis Mobile Wallet. A 20% discount on their first $200 of purchases made with… More

Wooshping provides 22,000 NFC wristbands for Nokia promotion

November 13th, 2013

UK-based Wooshping has provided 22,000 NFC-enabled wristbands to retail store staff at Nokia stockists across the UK. Exclusive music playlists and a short survey can be accessed when tapping a Lumia phone to the wristbands,… More

Orange picks Wirecard for NFC

November 13th, 2013

Orange France is using technology from Wirecard to support the launch of its prepaid Orange Cash NFC payments service. Wirecard is providing the “technical platform needed to manage the mobile payment application”, subsidiary Wirecard Card Solutions will serve as the card issuer and Orange will also use Wirecard’s loyalty and couponing platform to provide a range of value-added services.

Google Play Music gets NFC promotion on Australian public transport

November 13th, 2013

Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More

MWC 2014 to get more NFC

November 13th, 2013

The NFC Experience at the GSMA’s Mobile World Congress will be expanded in 2014, allowing NFC phones to be used for venue access, catering and networking as well as “demonstrations of the latest NFC and products and services in applications including retail, online commerce and transport.” NFC badges stored on phones will again be used for quick access to the Fira Gran Via venue and, for the first time, to allow entry to the conference facilities in Hall 4.

Statoil runs Heathrow NFC campaign

November 13th, 2013

Oil and gas company Statoil is running an NFC and QR campaign on JCDecaux OOH media spots throughout London’s Heathrow airport. When users tap or scan one of JCDecaux’s 98 Powerpole charging stations they are taken to a landing page that wishes them a nice flight, delivers promotional content and invites them to follow Statoil on Twitter or LinkedIn. More

Avery adds NFC packaging

November 12th, 2013

Product packaging manufacturer Avery Dennison has added DirectLink, an NFC-enabled packaging solution, to its range of products. Avery Dennison will provide a content management service to its clients as part of the offering, allowing them to offer consumers “immediate access to user friendly content such as a survey, recipe ideas, coupon, video tutorial or a user manual.”

NEC manages commercial displays via NFC

November 8th, 2013

NEC’s US display solutions division has introduced a range of large screen displays for commercial environments that use NFC and a mobile app to make it easy for staff to conduct set-up and maintenance tasks…. More

Orange to launch prepaid NFC payments across France

November 7th, 2013

Mobile network operator Orange is to roll out a national NFC payments service in France next year under the Orange Cash brand name, enabling NFC phone owners to use a prepaid card stored on their… More

Rogers to offer Suretap open mobile wallet in Canada

November 7th, 2013

Canadian carrier Rogers is to make an open NFC mobile wallet available to its customers “in the coming weeks.” The new Suretap Wallet, which is separate from the Suretap payments service launched last November in partnership… More

The Royal British Legion tries NFC for Poppy Appeal

November 6th, 2013

The Royal British Legion has used NFC to make it easier for consumers to make a donation to the 2013 Poppy Appeal, in partnership with Proxama and mobile commerce and marketing platform Paythru. For Birmingham’s… More

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