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Archive: Marketing & Promotion

Portuguese project uses NFC phones as mobile POS terminals

May 29th, 2013

Technology provider Morpho has announced it is the supplier of NFC SIM cards to a Portuguese mobile payments pilot that uses NFC phones as mobile POS terminals and is backed by the country’s major telecoms… More

Join NFC World for a free webinar on NFC in retailing

May 29th, 2013

The next event in NFC World’s free educational webinar series, to be held from 14:00 to 15:00 BST on Tuesday 18 June, will focus on non-payment uses of NFC in retail. More

TrustNordics to offer turnkey NFC wallet platform

May 29th, 2013

TSM provider TrustNordics has partnered with C-Sam to offer a turnkey NFC mobile wallet solution that also supports QR and barcodes. The system makes use of C-Sam’s Mobile Transaction Platform and will be available for… More

NFC touchpoints to drive album sales at UK music venues

May 28th, 2013

British singer-songwriter Gabrielle Aplin will be the first artist to receive a boost from new NFC and QR-enabled touchpoints displayed at leading music venues across the UK. Mobile marketing specialist Nukemobi has partnered with media… More

FlockTag gets US$1m funding for NFC rewards

May 27th, 2013

FlockTag, a technology startup working to digitise customer rewards for smaller businesses, has raised US$1m in series A funding for its NFC loyalty card and mobile app service. The Michigan-based startup told NFC World: “The… More

NFC lamp post information service to launch in Tokyo

May 24th, 2013

One of the busiest commercial locations in Tokyo is to be equipped with an NFC-based information and advertising service. Internet advertising and social gaming company CyberAgent, in partnership with Shibuya Television and technology provider Toppan… More

Samsung promotes NFC with Robbie Williams taxi cab competition

May 22nd, 2013

Samsung has launched a campaign to give Robbie Williams fans the chance to meet the star by simply tapping NFC tags located in black cabs in three UK cities. For the campaign, run by VeriFone… More

Yebhi.com launches NFC and QR virtual stores in Indian coffee shops

May 22nd, 2013

“With the virtual store, we are taking online shopping to the next level by touching base with our customers and allowing them to shop from anywhere, anytime,” says the online fashion and lifestyle portal’s Nikhil Rungta.  More

Star Trek Into Darkness gets NFC promotion at airports

May 22nd, 2013

Blockbuster movie Star Trek Into Darkness is being promoted at four US airports via displays equipped with NFC marketing specialist Blue Bite’s mTag platform. Using Clear Channel Outdoor and JCDecaux displays and in partnership with… More

T&G gets NFC-Screen orders

May 22nd, 2013

Think&Go has announced that Orange and mobile phone retailer Avenir Telecom are to trial its Dynamic NFC-Screens, which allow information to be transferred from a video screen to NFC phones. Orange will showcase the screens at a major sports event while Avenir will pilot the screens in Marseille. The screens will be commercially available from June 2013 with prices starting at €3,000.

Narvesen expands NFC loyalty across Latvia

May 21st, 2013

Norwegian convenience store chain Narvesen has launched an NFC sticker based loyalty program across all of its 250 stores in Latvia, and the company has told NFC World that mobile payments are a possibility in… More

Survey reveals demand for contactless and NFC payments in Dubai

May 21st, 2013

A survey published by digital security specialist Gemalto has shown a high demand for contactless and NFC payments in Dubai, with 85% of those polled saying they would ‘like’ or ‘love’ to use their mobile handset… More

NFC stickers impress retailers at Sydney show

May 20th, 2013

NFC marketing specialist TapNShow’s NFC stickers have been hailed a success by exhibitors at the Sydney Royal Easter Show, a two-week celebration of Australian culture that attracts some 900,000 visitors annually. Woolworths, Voodooo Rocky Road,… More

JanSport runs NFC outdoor ads in New York

May 20th, 2013

Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite’s mTag NFC platform, San Francisco-based Teak’s signage and out-of-home media buyer Kinetic’s consultancy. Deployed on Cemusa newsstands and transit shelters,… More

Dubai shopping mall to launch NFC and Bluetooth mobile loyalty program

May 17th, 2013

The Wafi shopping mall in Dubai is to introduce a new service that allows shoppers to collect and redeem loyalty points with their mobile phone using either NFC or Bluetooth. The service is also expected… More

C-Sam speeds NFC development with applets and testing services

May 17th, 2013

NFC technology provider C-Sam has announced a suite of NFC applets and test automation tools aimed at reducing the time needed for companies to develop, test and launch NFC products and services. C-Sam’s NFC applets… More

Blue Bite puts NFC ads into 5,000 US taxis

May 16th, 2013

Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT’s… More

Robokeg serves beer via NFC

May 14th, 2013

US-based technology startup Robokeg has shown an NFC-powered beer pouring machine at a recent New York Tech Meetup event. Consumers tap Robokeg’s NFC reader with a contactless wristband that holds driving licence data, credit card details and… More

Eftpos Australia picks C-Sam for NFC payments

May 13th, 2013

Debit card network Eftpos Australia has announced a five year deal with NFC technology provider C-Sam and plans to begin mobile payment trials “with selected retailers in the next few months”. C‐Sam’s platform will enable Eftpos… More

RBC and Bell to launch NFC payments in Canada

May 13th, 2013

Canadian bank RBC and mobile network operator Bell have announced plans to jointly introduce an NFC payments service. The new deal will give RBC customers, with an NFC phone supplied by Bell, the ability to store their… More

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