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Archive: Marketing & Promotion

ACS to pilot NFC loyalty and rewards in Singapore

July 25th, 2013

NFC startup Advanced Card Solutions is set to launch a mobile loyalty and rewards trial in Singapore. The ACS mCard Wallet application will allow merchants to create virtual loyalty and reward cards, offers and discount… More

Korean art show picks NFC

July 25th, 2013

An exhibition at Seoul’s Savina Museum of Contemporary Art is to use NFC to allow visitors to download high definition images, delve into the stories behind each photograph and write and share reviews on Facebook…. More

Guinness offers free pints to NFC phone owners

July 24th, 2013

Guinness fans around the UK can tap their Android or BlackBerry NFC phone to an NFC-enabled pub drinks dispenser to get the chance of winning a free pint of the black stuff, courtesy of a… More

Spanish hotel delivers guest information via NFC

July 24th, 2013

The Aimia Hotel in the resort of Port de Sóller, Mallorca, is using NFC to provide information on local services to guests via a tap of a mobile phone. A printed panel containing NFC tags,… More

Nokia promotes NFC in cinemas

July 24th, 2013

Cinemagoers in the Australian regions of Victoria and New South Wales won free gifts for interacting through NFC thanks to a promotion run by Nokia and NFC platform provider Tapit. Visitors were encouraged to tap NFC enabled Nokia handsets to NFC lanyards worn by theatre staff for a chance to win, resulting in 1,535 interactions over 96 hours and delivering 242 prizes, says Tapit.

76% of mobile developers want to use NFC in their apps

July 24th, 2013

More than 31% of mobile developers are supporting NFC in their mobile apps today and an additional 45% plan to support the technology in the next 12 months, according to a Mobile Development Survey released… More

NFC adoption up in France

July 17th, 2013

There are now 36 different mobile phones that support NFC payments on the market in France, up from 26 in February 2013, the AFSCM reports, and a total of 3.5m consumers now have a Cityzi compatible NFC phone, up from 2.5m in February. “We see a real acceleration of NFC equipment rate at the national level, making it now possible to deploy large scale services leveraging this technology” says Thibault Dreuille, the association’s CEO.

Irish restaurant chain picks NFC P2P payments and rewards

July 17th, 2013

Dublin-based Graham O’Sullivan Restaurants has contracted retail software specialist Escher Group to deliver an NFC- and QR-based payments and rewards service that uses NFC’s peer-to-peer (P2P) capabilities. The solution works with any Android NFC phone… More

CUP Wallet to include offers

July 17th, 2013

Payments network China UnionPay has officially launched CUP Wallet, an NFC-based mobile wallet platform which eight Chinese banks have committed to supporting. The new service will support a range of offers linked to credit card spending, China UnionPay says.

NFC ads deliver recipes that change with the weather

July 16th, 2013

Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is. “Depending on the temperature at the location of… More

Post Foods promotes breakfast cereal with NFC

July 16th, 2013

Cereal giant Post Foods has used promotional cards equipped with NFC tags and QR codes to enhance engagement with concertgoers at an event in Miami sponsored by its Honey Bunches of Oats breakfast cereal brand…. More

Topps promotes baseball cards with NFC

July 15th, 2013

Trading card maker Topps is using NFC tags and QR codes to promote its baseball cards at the 2013 MLB All-Star FanFest event, enabling the more than 100,000 attendees to touch or scan giant baseball… More

McDonald’s adds NFC games to restaurant tables

July 15th, 2013

McDonald’s has launched an NFC campaign in Singapore that turns dining tables into interactive racing tracks. The Happy Table initiative, delivered in partnership with worldwide advertising agency DDB, is currently running in one location as… More

Tap For Message adds NFC to gifts and greeting cards

July 15th, 2013

US-based startup Tap For Message is using NFC to add personalised audio and video messages to greeting cards, stickers, hang tags and gift card holders. NFC phone users can record their message using their smartphone… More

Isis offers credit card incentives

July 15th, 2013

Isis users are being offered a US$100 Amazon gift card if they add a participating credit card to their NFC mobile wallet. The offer, detailed in a promotional email to Isis customers, will see the gift card code sent to the user following their first purchase.

HP pushes NFC in Japan

July 15th, 2013

Hewlett Packard will use Tapit’s NFC platform at 14 seminars across Japan this summer. Attendees will be able to log in using an NFC enabled ID card and then tap their ElitePad Windows 8 tablets on interaction points to find out more about the latest HP corporate and consumer products.

Acardo and CorFire sign NFC coupon partnership

July 11th, 2013

Couponing technology provider and clearinghouse Acardo, which serves more than 10,000 retail locations across Europe, has signed a strategic partnership deal with mobile commerce specialist CorFire to enable NFC acquisition and redemption of vouchers through… More

Hungarian national NFC service enters pilot testing phase

July 9th, 2013

The Hungarian Mobile Wallet Association, an alliance between mobile network operators Magyar Telekom, Vodafone and Telenor with MasterCard, OTP Bank and SuperShop, is launching a pilot to test a new NFC mobile payment solution in… More

Google runs NFC campaign in Australian airports

July 8th, 2013

Google is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play video ads on giant screens…. More

Hang Seng launches NFC payments service

July 4th, 2013

Hong Kong’s Hang Seng Bank has launched an NFC mobile payment service in partnership with mobile network operator PCCW Mobile, MasterCard, Gemalto and Samsung Electronics. The service was first announced late last year and its… More

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