Sunday 21 September 2014 | RSS

 
Feedback
 

Archive: Marketing & Promotion

NFC ads deliver recipes that change with the weather

July 16th, 2013

Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is. “Depending on the temperature at the location of… More

Post Foods promotes breakfast cereal with NFC

July 16th, 2013

Cereal giant Post Foods has used promotional cards equipped with NFC tags and QR codes to enhance engagement with concertgoers at an event in Miami sponsored by its Honey Bunches of Oats breakfast cereal brand…. More

Topps promotes baseball cards with NFC

July 15th, 2013

Trading card maker Topps is using NFC tags and QR codes to promote its baseball cards at the 2013 MLB All-Star FanFest event, enabling the more than 100,000 attendees to touch or scan giant baseball… More

McDonald’s adds NFC games to restaurant tables

July 15th, 2013

McDonald’s has launched an NFC campaign in Singapore that turns dining tables into interactive racing tracks. The Happy Table initiative, delivered in partnership with worldwide advertising agency DDB, is currently running in one location as… More

Tap For Message adds NFC to gifts and greeting cards

July 15th, 2013

US-based startup Tap For Message is using NFC to add personalised audio and video messages to greeting cards, stickers, hang tags and gift card holders. NFC phone users can record their message using their smartphone… More

Isis offers credit card incentives

July 15th, 2013

Isis users are being offered a US$100 Amazon gift card if they add a participating credit card to their NFC mobile wallet. The offer, detailed in a promotional email to Isis customers, will see the gift card code sent to the user following their first purchase.

HP pushes NFC in Japan

July 15th, 2013

Hewlett Packard will use Tapit’s NFC platform at 14 seminars across Japan this summer. Attendees will be able to log in using an NFC enabled ID card and then tap their ElitePad Windows 8 tablets on interaction points to find out more about the latest HP corporate and consumer products.

Acardo and CorFire sign NFC coupon partnership

July 11th, 2013

Couponing technology provider and clearinghouse Acardo, which serves more than 10,000 retail locations across Europe, has signed a strategic partnership deal with mobile commerce specialist CorFire to enable NFC acquisition and redemption of vouchers through… More

Hungarian national NFC service enters pilot testing phase

July 9th, 2013

The Hungarian Mobile Wallet Association, an alliance between mobile network operators Magyar Telekom, Vodafone and Telenor with MasterCard, OTP Bank and SuperShop, is launching a pilot to test a new NFC mobile payment solution in… More

Google runs NFC campaign in Australian airports

July 8th, 2013

Google is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play video ads on giant screens…. More

Hang Seng launches NFC payments service

July 4th, 2013

Hong Kong’s Hang Seng Bank has launched an NFC mobile payment service in partnership with mobile network operator PCCW Mobile, MasterCard, Gemalto and Samsung Electronics. The service was first announced late last year and its… More

EE to launch mobile wallet with NFC payments in the UK

July 3rd, 2013

UK 4G mobile network operator EE has announced it will be launching a new NFC mobile payments service later this month, in partnership with MasterCard. The Cash on Tap service will offer customers the ability… More

Taiwan, Japan and Hong Kong carriers sign NFC collaboration deal

June 26th, 2013

Taiwan’s largest mobile network operator, Chunghwa Telecom, has signed a memorandum of understanding with Japan’s KDDI and Hong Kong-based PCCW with the aim of providing international NFC roaming services to the three networks’ customers. The… More

NFC couponing service launches in Tokyo stores

June 26th, 2013

Korean mobile network operator SK Telecom‘s subsidiary SK Planet has launched an NFC couponing service in the Shin-Okubo neighbourhood of Tokyo, the centre of the city’s Korean community, in partnership with Japanese carriers KDDI and… More

French winery picks NFC tags for authentication

June 25th, 2013

Prestigious Bordeaux winery Château Le Pin, which produces some of the most expensive wines in the world, has partnered with NFC object identification specialist Selinko to attach NFC tags to wine bottles so users can authenticate… More

CIS picks Tapit for NFC merchandising

June 25th, 2013

Point-of-purchase design and manufacturing company Creative Instore Solutions (CIS) has partnered with NFC vendor Tapit to embed NFC tags into merchandising displays for FMCG products. The global deal, signed at the Cannes Lions International Festival… More

UN prompts givers to feed hungry children with NFC

June 24th, 2013

A week-long campaign run by advertising agency Grabarz & Partner on behalf of UN World Food Programme (WFP) has enabled people in the city of Halle, Germany, to make charitable donations via NFC. The ‘Food… More

Think&Go debuts NFC video game

June 20th, 2013

Think&Go NFC has unveiled a phone-to-screen video game that makes use of its Dynamic NFC-Screen. Players use their NFC phone to control the game and collect points by touching six tags spread across the screen,… More

Adidas adds NFC to running shoes

June 19th, 2013

Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see… More

Connecthings equips Nice bike rental stations with NFC tags

June 19th, 2013

Contactless mobile services supplier Connecthings has added more than 200 NFC tags to Velo Bleu bike rental stations across the French city of Nice. Using the new Nice Essentiel mobile service, cyclists can tap their… More

Page 18 of 58« First...10...1617181920...304050...Last »