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Marketing & Promotion

March 20th, 2012

Escher to provide NFC services to postal organisations

Escher Group, a provider of transaction processing solutions for the postal industry, has formed a new NFC division. Escher Interactive Services will focus on offering managed services, identity management and NFC applications for retailers and... More


March 20th, 2012

Cellcom and ICC-Cal to launch NFC in Israel?

Israeli mobile network operator Cellcom is set to launch an NFC payments service in collaboration with Israel Credit Cards Ltd (ICC-Cal) in the next few weeks, sources have told business publication Globes. The companies have... More


March 20th, 2012

Pinkberry adds gWallet support

Pinkberry adds gWallet support

International yoghurt retailer Pinkberry has added support for Google Wallet payments and offers at 69 of its US outlets. The Google Wallet functionality has been integrated into Pinkberry's POS system by hospitality systems specialist Micros. More


March 19th, 2012

gWallet pioneers in new venture

gWallet pioneers in new venture

Google Wallet founding engineer Jonathan Wall and product lead Marc Freed-Finnegan have left the search giant to form their own company, Techcrunch reports. The startup is called Tappmo and is billed as a "next generation... More


March 16th, 2012

Poken moves to Silicon Valley with $2m investment

NFC gadget and marketing platform provider Poken has announced a US$2M investment round led by Swisscom Ventures and Credit Suisse. The company provides a platform that organisations can use to enable customers to connect online... More


March 16th, 2012

Telefónica makes strategic investment in Boku

The carrier's digital division has announced that the mobile payments platform provider, which last month unveiled an NFC service for mobile network operators, is to become its preferred mobile payments partner. More


March 13th, 2012

Japanese and Korean carriers to launch cross-border NFC coupons

The first international NFC marketing service is to go live on 1 April, allowing customers of NTT Docomo and KT to collect and redeem special offers from NFC posters in both Japan and Korea — and payments and ticketing services as well as the participation of carriers in additional Asian countries are set to follow. More


March 12th, 2012

Juniper: NFC to reach US$74bn

Juniper: NFC to reach US$74bn

Juniper Research forecasts that NFC will facilitate transactions valued at US$74bn by 2015, as the technology is increasingly used for the payment of goods instore and for transport tickets. Whilst mobile couponing still represents the... More


March 12th, 2012

Isis unveils merchant logo

A new video released by US NFC venture Isis provides the first look at the logo the company plans to use to indicate to consumers that a merchant is 'Isis ready' — meaning that it... More


March 9th, 2012

UK NFC JV files with Brussels

The NFC joint venture between three UK mobile network operators has now filed for approval with the EU to go ahead with the scheme, code named 'Project Oscar', the Guardian reports, despite on-going objections from... More


March 7th, 2012

Turkcell signs up 50k wallet users

Turkcell now has 50,000 active users of its Cep-T Cüzdan NFC mobile wallet service, the Turkish carrier's Ergi Şener has told NFC World, and plans to expand the service to include mobile coupon and loyalty... More


March 7th, 2012

Top POS makers add support for Isis coupons and offers

VeriFone, Ingenico, Vivotech and Equinox are all adding support for the US NFC venture's SmartTap service, enabling merchants to both accept payments and process coupons and offers via Isis mobile phones. More


March 6th, 2012

Apple awarded payments tracking patent

Apple has been granted US patent number 8,127,962 for 'Parental Controls', a wide ranging system for tying together multiple subsidiary accounts within a mobile wallet application. The patent, first applied for in January 2009, allows... More


March 6th, 2012

Thirteen major brands sign up for UK NFC advertising campaign

Mercedes, EA Games, Universal, supermarket chain Morrison's, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More


March 2nd, 2012

Top US retailers to develop their own NFC mobile wallet

Walmart and Target are among a group of two dozen retailers working on the introduction of an NFC mobile wallet which would compete directly with Isis and Google Wallet, the Wall Street Journal reports. More


March 2nd, 2012

RIM video brings NFC to life

RIM video brings NFC to life

Blackberry maker RIM has produced a short film to show consumers some of the ways using an NFC smartphone can change their lives. NFC payments, physical and logical access control, ticketing, and retail loyalty applications... More


March 2nd, 2012

Google in talks with carriers to take Google Wallet global

The search giant is in discussion with mobile network operators around the world, NFC World has learned, with the aim of making its NFC mobile wallet available both internationally and on a wide array of handsets. US carrier partner Sprint is set to be the first, with up to ten additional handsets due to get Google Wallet this year. More


February 29th, 2012

JCDecaux converts British town to NFC advertising

All the bus shelters and outdoor advertising sites as well as all the posters in the town of Reading's main shopping centre are to be NFC-enabled from 5 March, making it the first to be blanketed with NFC advertising.  More


February 29th, 2012

Logic Group to provide NFC shopping solutions to European retailers

Customer interaction solutions specialist The Logic Group has signed a deal with Vivotech to introduce integrated NFC solutions to retailers in Europe. The Logic Group provides retailers with managed services for multichannel payments, couponing, loyalty... More


February 29th, 2012

Toronto and Montreal to get NFC advertising

Astral Media, one of the largest media firms in Canada, is adding NFC to its street furniture in Toronto and Montreal. In Toronto, NFC capabilities will be added to Astral Out-of-Home's network of bus shelter... More


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