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Archive: Marketing & Promotion

Bookstore Libri pilots NFC service in Hungary

June 13th, 2013

An NFC mobile shopping application developed by mobile financial services provider SafePay Systems has achieved an overall satisfaction rate of 90% with shoppers who used the service during a pilot at Hungarian bookstore chain Libri… More

French retail chain to roll out NFC shelf edge labels to six hypermarkets

June 12th, 2013

French supermarket chain E Leclerc is set to roll out NFC electronic shelf labels to six hypermarkets this year, following a successful introduction of the technology at a store in the Paris suburbs in late… More

SoftBank Mobile to launch NFC in Japan

June 12th, 2013

SoftBank Mobile has selected Gemalto as its trusted service manager for the commercial launch of NFC services in Japan. The carrier’s NFC platform will be hosted at Gemalto’s data centre in Singapore and run on… More

Weve to launch NFC payments in the UK in 2014

June 11th, 2013

Weve, the mobile advertising and payments joint venture formed last year by UK mobile network operators Vodafone, EE and O2, aims to launch a mass market NFC payments service “by next year”, CEO David Sear… More

Billboard magazine puts on music with NFC tags

June 10th, 2013

Billboard Brasil has trialled a special edition magazine with an NFC sticker on its front cover in São Paulo, and now plans to roll out another NFC edition across other areas of Brazil within the next… More

Winkworth estate agents adds NFC keyrings in London

June 10th, 2013

Estate agent Winkworth‘s Knightsbridge, Chelsea and Belgravia office is using NFC keyrings to deliver detailed information about properties to customers. The keyrings, which contain embedded NFC tags supplied by content management platform provider Tamoco, have… More

South African travel show reports 60,000 NFC uses per day

June 10th, 2013

Attendees at the Indaba 2013 travel show in South Africa used Poken’s NFC social networking platform more than 60,000 times a day to digitally exchange documents and share business cards, the NFC connectivity specialist reports…. More

Bell ID launches NFC secure element in the cloud platform

June 5th, 2013

The new service enables keys, certificates and NFC credentials to be stored securely in a remote location, rather than in the mobile device, is fully compatible with standard EMV contactless payments terminals and enables card issuers to deploy NFC solutions without the need to partner with mobile network operators or other third parties. More

Russian bank to launch NFC mobile wallet

June 4th, 2013

Tinkoff Credit Systems is to launch an NFC mobile wallet service, developed by Russian mobile technology developer i-Free, that enables virtual MasterCard PayPass cards to be stored on embedded secure elements in Android NFC phones… More

Thinaire to join NFC in Retailing webinar

June 3rd, 2013

Tim Daly, co-founder of NFC marketing solutions specialist Thinaire, has been added to the list of speakers for NFC World’s upcoming NFC in Retailing webinar. This hour-long webcast, sponsored by Smartrac, is free to attend… More

Asian mobile alliance promotes NFC with poster campaign

June 3rd, 2013

The Conexus Mobile Alliance, a regional grouping of mobile network operators, is promoting NFC throughout Asia with a “Tap and Get” smart poster campaign. Tap and Get rewards customers of Korean carrier KT or Japanese… More

Portuguese project uses NFC phones as mobile POS terminals

May 29th, 2013

Technology provider Morpho has announced it is the supplier of NFC SIM cards to a Portuguese mobile payments pilot that uses NFC phones as mobile POS terminals and is backed by the country’s major telecoms… More

Join NFC World for a free webinar on NFC in retailing

May 29th, 2013

The next event in NFC World’s free educational webinar series, to be held from 14:00 to 15:00 BST on Tuesday 18 June, will focus on non-payment uses of NFC in retail. More

TrustNordics to offer turnkey NFC wallet platform

May 29th, 2013

TSM provider TrustNordics has partnered with C-Sam to offer a turnkey NFC mobile wallet solution that also supports QR and barcodes. The system makes use of C-Sam’s Mobile Transaction Platform and will be available for… More

NFC touchpoints to drive album sales at UK music venues

May 28th, 2013

British singer-songwriter Gabrielle Aplin will be the first artist to receive a boost from new NFC and QR-enabled touchpoints displayed at leading music venues across the UK. Mobile marketing specialist Nukemobi has partnered with media… More

FlockTag gets US$1m funding for NFC rewards

May 27th, 2013

FlockTag, a technology startup working to digitise customer rewards for smaller businesses, has raised US$1m in series A funding for its NFC loyalty card and mobile app service. The Michigan-based startup told NFC World: “The… More

NFC lamp post information service to launch in Tokyo

May 24th, 2013

One of the busiest commercial locations in Tokyo is to be equipped with an NFC-based information and advertising service. Internet advertising and social gaming company CyberAgent, in partnership with Shibuya Television and technology provider Toppan… More

Samsung promotes NFC with Robbie Williams taxi cab competition

May 22nd, 2013

Samsung has launched a campaign to give Robbie Williams fans the chance to meet the star by simply tapping NFC tags located in black cabs in three UK cities. For the campaign, run by VeriFone… More

Yebhi.com launches NFC and QR virtual stores in Indian coffee shops

May 22nd, 2013

“With the virtual store, we are taking online shopping to the next level by touching base with our customers and allowing them to shop from anywhere, anytime,” says the online fashion and lifestyle portal’s Nikhil Rungta.  More

Star Trek Into Darkness gets NFC promotion at airports

May 22nd, 2013

Blockbuster movie Star Trek Into Darkness is being promoted at four US airports via displays equipped with NFC marketing specialist Blue Bite’s mTag platform. Using Clear Channel Outdoor and JCDecaux displays and in partnership with… More

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