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Archive: Marketing & Promotion

Rumoured Apple retail partner list grows

September 8th, 2014

The list of retailers that look set to accept Apple’s new mobile payments service now includes CVS and Walgreens according to Re/Code and Disney, according to 9to5Mac, which adds that Apple is installing additional Gimbal Series 20 Bluetooth beacons in its stores. Also expected to support Apple mobile payments, according to earlier reports, are Nordstrom, Macy’s and McDonalds with the launch date most likely to be 15 September.

Starbucks to expand mobile payments

September 5th, 2014

Coffee giant Starbucks is to use its digital payments expertise and online presence to introduce a range of new formats and services, the company says, beginning with the introduction of mobile ordering at its first Express outlet in New York in early 2015. Other opportunities being explored include “at-home coffee purchases”, “expedited merchandise” and “subscriptions for take-home or home delivery.”

NFC Business Models report available for free download

September 5th, 2014

NFC Business Models, NFC World’s landmark 2011 research report on strategies for monetising NFC, is now available as a free download in the NFC World+ Knowledge Centre. “This 170-page report continues to provide many lessons that can be applied to advantage by businesses introducing mobile payments and digital wallet services today — and provides unique insight into how and why it has taken so much longer than expected for mobile payments to take off,” says author Sarah Clark.

Graceland uses Bluetooth beacons to guide Elvis fans

September 4th, 2014

Graceland, the former home of Elvis Presley and now a major tourist attraction, is offering every visitor the use of an iPad that works in conjunction with Bluetooth beacons placed around the Memphis mansion to… More

Retailer-owned payments venture MCX unveils CurrentC brand

September 3rd, 2014

Merchant Customer Exchange (MCX), the mobile payments venture co-owned by US retail chains with collective revenues of more than US$1 trillion annually, has announced that its payments, loyalty and offers platform is to be called… More

Isis to rebrand as Softcard

September 3rd, 2014

US NFC mobile payments venture Isis has chosen Softcard as its new name. The move follows a July decision to abandon its original name in response to the growing profile of the Isis militant group. “The inherent simplicity of Softcard gives it the potential to become a category defining name,” CEO Michael Abbott explains in a blog post. “That’s a bold aspiration, but one that matches the breadth of our vision.”

Macy’s launches digital wallet

September 3rd, 2014

Customers of US department store chain Macy’s can now make online payments and save offers that can be redeemed in store with a new digital wallet, WWD reports. Users can link up to 10 payment cards to their My Wallet and “will see Star Passes promotions automatically added to the wallet.”

Melbourne Cricket Club equips roving snack vendors with Bluetooth beacons

September 2nd, 2014

Bluetooth Low Energy (BLE) beacons are being attached to the trays of roving snack and drink vendors for football matches taking place at Melbourne Cricket Ground (MCG), Australia this month. The beacons trigger location-specific messages… More

JD Sports adds BLE beacons

September 2nd, 2014

UK sports fashion chain JD has installed Bluetooth beacons at its new concept store in Manchester’s Trafford Centre, letting customers who have downloaded the JD app “access exclusive store content and shop from the app before paying in-store.” The store also features eight multi-channel kiosks and a social media wall, and staff have been equipped with iPads “to assist with customers’ enquiries.”

Visa licenses transactional ad platform

September 1st, 2014

Visa has acquired a strategic licence for the technology platform developed by transactional advertising pioneer TrialPay. The company’s technology involves “placing relevant offers around transactions, and using transactional data to show relevant offers”. The move follows an investment by Visa in the company three years ago.

IPC Media promotes magazine sales via convenience store beacons

August 27th, 2014

Publisher IPC Media is using Bluetooth Low Energy (BLE) beacons installed in 740 One Stop convenience stores across the UK to offer discounted copies of its Chat, Pick Me Up, Woman and TV & Satellite… More

NTT Docomo picks Gemalto for NFC

August 26th, 2014

NTT Docomo, Japan’s largest mobile phone carrier, is to use Gemalto’s Allynis trusted service management (TSM) service and its UpTeq SIMs for the rollout of its NFC platform. “The launch will deliver a rich variety of contactless services encompassing mobile payments, loyalty programs, e-ticketing and access control,” Gemalto says.

Orderella to install NFC tags and Bluetooth beacons in 79 UK pubs and bars

August 26th, 2014

Orderella, the developer of an app that lets customers place drinks orders and make payments from their mobile phone, is to install NFC tags and Bluetooth beacons in all the 79 pubs and bars across… More

NFC brings statues to life in London and Manchester

August 22nd, 2014

Visitors to the UK cities of London and Manchester can now interact via NFC with 35 high-profile statues that have been given a voice by actors, comedians and writers, including Patrick Stewart, Jeremy Paxman and Hugh… More

Levi’s Stadium adds BLE beacons

August 21st, 2014

The Levi’s Stadium in San Francisco has installed 1,700 Bluetooth Low Energy (BLE) beacons that can be used “to give people pinpoint directions to their seats as well as to any other place in the stadium,” Time reports. “They can also be used to send them alerts about specials from concession stands and other promotions.”

UK retailers install hi-tech mannequins that let customers buy what they see in the window

August 21st, 2014

UK retailers House of Fraser, Hawes & Curtis and Bentalls are using Bluetooth Low Energy (BLE) beacons installed in display mannequins to let customers get information about outfits displayed in their shop windows and around… More

Invitation to contribute to the NFC World+ Knowledge Centre

August 7th, 2014

NFC World+ is introducing a new service in September 2014 that will go beyond the news to provide our readers with in-depth information on the technologies driving the future of commerce. Initial expressions of interest are now invited from readers who would like to share their knowledge and experiences with our 100,000+ monthly visitors. More

One Stop gives mobile vouchers

August 6th, 2014

UK convenience store chain One Stop is introducing Eagle Eye’s AIR technology in all of its 700-plus stores to issue real-time, personalised offers to customers via SMS and email that can be redeemed in-store on a mobile device. “The SMS or email that they receive will come with a barcode which can be scanned at till,” Eagle Eye told NFC World+.

Two hundred US shopping malls to use BLE beacons for shopper marketing

August 5th, 2014

More than 200 US shopping malls are to be equipped with Bluetooth Low Energy (BLE) beacons by early 2015 as a result of an expanded agreement between retail real estate owner Simon and location-based mobile solutions provider… More

GameStop deploys BLE in stores

August 5th, 2014

Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile. “We can deliver personalisation at a much higher level, ensuring customers always have access to relevant product offers, including product ratings and reviews, when and where it matters to them most,” says GameStop’s Charlie Larkin.

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