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Archive: Marketing & Promotion

Orderella to install NFC tags and Bluetooth beacons in 79 UK pubs and bars

August 26th, 2014

Orderella, the developer of an app that lets customers place drinks orders and make payments from their mobile phone, is to install NFC tags and Bluetooth beacons in all the 79 pubs and bars across… More

NFC brings statues to life in London and Manchester

August 22nd, 2014

Visitors to the UK cities of London and Manchester can now interact via NFC with 35 high-profile statues that have been given a voice by actors, comedians and writers, including Patrick Stewart, Jeremy Paxman and Hugh… More

Levi’s Stadium adds BLE beacons

August 21st, 2014

The Levi’s Stadium in San Francisco has installed 1,700 Bluetooth Low Energy (BLE) beacons that can be used “to give people pinpoint directions to their seats as well as to any other place in the stadium,” Time reports. “They can also be used to send them alerts about specials from concession stands and other promotions.”

UK retailers install hi-tech mannequins that let customers buy what they see in the window

August 21st, 2014

UK retailers House of Fraser, Hawes & Curtis and Bentalls are using Bluetooth Low Energy (BLE) beacons installed in display mannequins to let customers get information about outfits displayed in their shop windows and around… More

Invitation to contribute to the NFC World+ Knowledge Centre

August 7th, 2014

NFC World+ is introducing a new service in September 2014 that will go beyond the news to provide our readers with in-depth information on the technologies driving the future of commerce. Initial expressions of interest are now invited from readers who would like to share their knowledge and experiences with our 100,000+ monthly visitors. More

One Stop gives mobile vouchers

August 6th, 2014

UK convenience store chain One Stop is introducing Eagle Eye’s AIR technology in all of its 700-plus stores to issue real-time, personalised offers to customers via SMS and email that can be redeemed in-store on a mobile device. “The SMS or email that they receive will come with a barcode which can be scanned at till,” Eagle Eye told NFC World+.

Two hundred US shopping malls to use BLE beacons for shopper marketing

August 5th, 2014

More than 200 US shopping malls are to be equipped with Bluetooth Low Energy (BLE) beacons by early 2015 as a result of an expanded agreement between retail real estate owner Simon and location-based mobile solutions provider… More

GameStop deploys BLE in stores

August 5th, 2014

Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile. “We can deliver personalisation at a much higher level, ensuring customers always have access to relevant product offers, including product ratings and reviews, when and where it matters to them most,” says GameStop’s Charlie Larkin.

Facebook closes gifts business

August 1st, 2014

Facebook is to close down its gifts service on August 12, Techcrunch reports. “Most of the team has already been reassigned to other commerce initiatives. Those include the Buy button for making ecommerce purchases within Facebook, Auto-Fill for auto-populating your billing info in other shopping apps, and Custom Audiences that let brick-and-mortar merchants retarget Facebook ads to existing customers.”

Nestle runs NFC marketing campaign in 480 Woolworth stores across Australia

July 31st, 2014

Shelf banners equipped with NFC tags have been placed in Woolworths supermarkets across Australia to promote food giant Nestle’s new Oats and Strawberries breakfast cereal. The campaign went live in 480 stores this week and… More

HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada

July 30th, 2014

HBC Department Store Group has begun using Bluetooth Low Energy (BLE) beacons placed around its Hudson’s Bay and Lord & Taylor department stores in Canada and the US “to deliver digital experiences to consumers’ smartphones… More

Pepsi tests NFC for shopper marketing

July 29th, 2014

Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”. The pilot at the Pepsi Bottling branch in Burnsville, Minneapolis resulted in a 48% click-through conversion rate, 2.8% engagement rate and 1.34% response rate. A full case study is available here (PDF).

Interest in mobile payments grows

July 29th, 2014

Some 53% of consumers globally report they have either used or are interested in redeeming offers and coupons with their phones, while 44% have used or are interested using their mobile device to pay for things in stores and restaurants, according to new research from Ovum. “Combined rewards and offers in conjunction with mobile payments are set to be a common feature in the near term as a means to reach consumers and drive spending in new ways,” the analysts conclude.

Zuckerberg: Facebook is working on payments but it will take time to get it right

July 28th, 2014

Facebook is looking into the potential of adding payments capabilities across its business, CEO Mark Zuckerberg has explained during the company’s first earnings call following the hiring of PayPal boss David Marcus to head its… More

Hillshire sells more sausages with BLE beacons

July 28th, 2014

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

Jamba Juice gives away 1m NFC smoothies

July 28th, 2014

One million free juices and smoothies have been given out free of charge by Jamba Juice to Isis NFC mobile wallet users since the ‘Million Free Juice or Smoothie Giveaway’ promotion launched in October 2013. Jamba has also signed up one million members for its Insider Rewards loyalty program, developed in partnership with Spendgo. Launched five months ago, the program lets customers type their phone number into a POS terminal to “receive rewards, personalized offers and free Jamba product”.

Festival uses BLE to gain insights into attendee activity

July 23rd, 2014

This year’s Bonnaroo Music and Arts Festival has used Bluetooth Low Energy (BLE) beacons to track how visitors moved around the site so that it can “shape and streamline the festival in the future”. One… More

Target launches image recognition app

July 23rd, 2014

US retail chain Target has launched an image recognition app that lets customers buy items from magazine adverts, catalogs and other media showing the retailer’s ‘In a Snap’ icon. Shoppers hold their phone over a product to capture its image and are then presented with product information and the ability to add the item to their cart and buy it from Target.

Facebook tests buy button

July 18th, 2014

Facebook is testing a ‘buy’ button which allows consumers to purchase products through the social media platform. “With this feature, people on desktop or mobile can click the ‘buy’ call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook,” says the social network.

Twitter buys Cardspring

July 18th, 2014

Twitter has acquired card-linked offers platform Cardspring for an undisclosed sum. “As we work on the future of commerce on Twitter, we are confident the CardSpring team and the technology they have built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users,” Twitter says.

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