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Archive: Marketing & Promotion

Planet Sub picks LevelUp for mobile payments and rewards

June 20th, 2014

US sandwich chain Planet Sub is now offering customers a mobile app that lets them make payments and earn rewards. The company is using a white label version of LevelUp for the service. “Mobile payment… More

Denny’s tests mobile rewards

June 20th, 2014

US family restaurant chain Denny’s is piloting a mobile rewards program that lets diners use an iOS or Android app to collect a point for every dollar they spend. The trial is taking place at restaurants… More

InMarket reports positive consumer response to Bluetooth beacons

June 19th, 2014

Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a… More

AT&T to introduce its own NFC platform for merchant offers, access control and more

June 18th, 2014

US telecoms firm AT&T is to use technology from CorFire to power NFC Connect, a new platform that will enable it to offer a wide range of NFC services outside of the Isis mobile commerce venture it… More

LevelUp to build BLE into payments terminals

June 18th, 2014

US mobile payments service LevelUp is to provide its merchants with the ability to push offers to shoppers via Bluetooth Low Energy (BLE) beacons built into the next version of its POS device. The move… More

Spanish banks and carrier launch mobile offers platform that links discounts to bank cards

June 17th, 2014

Yaap, a joint venture between Spanish banks CaixaBank and Banco Santander and mobile network operator Telefonica, has launched a mobile commerce platform that lets consumers access merchant offers on their mobile device and then redeem… More

Mobile payments provider Powa valued at over US$2.6bn

June 12th, 2014

Mobile payments provider Powa Technologies has acquired Hong Kong-based MPayMe for US$75m and signed up Taiwan Mobile to offer its PowaTag mobile payments platform. As a result of the MPayMe deal, “Powa’s worth is now… More

Alibaba launches mobile payments and services platform

June 12th, 2014

Chinese ecommerce giant Alibaba has unveiled Mashang Tao, a new platform that lets brands and merchants create QR codes that can be used to make purchases in stores, online and from printed advertisements, as well as… More

Barclaycard to introduce contactless payment wristbands

June 11th, 2014

Barclaycard is to make contactless payment wristbands available to anyone with a UK bank account or credit card next year. The reloadable bPay Bands will be offered free of charge with no usage fees and… More

Charity raises funds via NFC wristbands

June 11th, 2014

Special care baby charity Bliss is using NFC wristbands to make it easier for supporters to generate donations from people they meet. When a potential donor taps a band worn by a supporter with an… More

Dress shirt maker offers NFC bonus

June 10th, 2014

Upmarket Swedish dress shirt maker Four Levent is using NFC tags built into its garments to reward clients for referring new customers to its website. “NFC tags are cheap, durable and easy to add to our… More

Just Eat adds NFC window stickers

June 10th, 2014

Restaurants using UK online takeaway ordering service Just Eat are being provided with digital window stickers that promote the availability of the service. The stickers, supplied by RapidNFC, include an NFC tag and a QR code that let customers download the Just Eat mobile app with a tap or scan of their mobile phone.

Hawaii gets iBeacon happy hours

June 6th, 2014

Happy Hour Pal, a Honolulu-based startup that lets businesses promote special offers to users of its mobile app, is using Bluetooth LE beacons and Apple’s iBeacon service to push happy hour offers to consumers, Pacific Business News reports. “Our team has already deployed beacons to restaurants and bars across the state,” says CEO Brandon Bennett.

iOS 8 to include location-based app promos

June 5th, 2014

The latest edition of Apple’s iOS operating system, unveiled at WWDC this week, will provide a way for apps relevant to a user’s location to be promoted on their iPhone home screen, MacRumours reports. Using Location Services, apps like the Apple Store and Starbucks are appearing when users are near one of their stores. Other users say they have seen apps they haven’t yet installed appear. Swiping on these take users to the location’s App Store page.

Watch Dogs gets NFC promo

June 3rd, 2014

Games publisher Ubisoft is promoting its latest title with a ‘tap to play’ competition in UK video game stores. Customers can tap an NFC touchpoint or scan a QR code at retailer Game for a chance to win a holiday in Chicago. The Watch Dogs promotion uses Proxama’s TapPoint marketing platform.

Top London shopping street installs beacons in 100 stores

June 3rd, 2014

One hundred retailers with stores on London’s upmarket Regent Street, one of the city’s busiest shopping locations, have installed Bluetooth Low Energy beacons that trigger personalized offers and communications for shoppers who have downloaded a… More

French retailer uses PowaTag to create 10,000 virtual shops, major UK chains to follow

June 2nd, 2014

French fashion retailer Comptoir des Cotonniers is using a platform developed by Powa Technologies to turn posters, billboards, magazines, cafe table tops, postcards, flyers and clothing into ‘virtual boutiques’ that let consumers order and pay for… More

GE lets retailers send offers to shoppers via LED lighting

May 30th, 2014

GE Lighting and US startup Bytelight have unveiled a marketing platform that lets merchants use LED lighting installed in and around their stores to send offers, directions to particular products and information services to shoppers,… More

Alfa-Bank uses activity trackers to offer higher interest rates to customers who exercise

May 30th, 2014

Russia’s Alfa-Bank has introduced a new savings account linked to an activity tracker, which rewards customers who exercise more with a higher interest rate. Developed in partnership with Moscow-based 42 Agency, the new Activity savings account… More

Silicon Craft unveils NFC smart poster with multiple touchpoints

May 29th, 2014

Thailand-based technology provider Silicon Craft Technology (SCT) has shown off a low-cost interactive poster that contains multiple touchpoints, enabling one NFC interface to be used to provide consumers with a range of content, coupons and… More

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