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Archive: Marketing & Promotion

DMA warns on push messaging

July 15th, 2014

One in three UK smartphone or tablet owners have never enabled push notifications on their connected devices and 78% of those who have enabled it would immediately delete the app or disable the notification if they were unhappy with the push notifications they receive, a DMA UK survey has found. Sales promotions (34%), new product launches (26%) and location-based offers (24%) top the list of push notifications consumers are most willing to receive.

Marriott to deliver rewards to guests via BLE

July 14th, 2014

Hotel chain Marriott is adding support for Bluetooth Low Energy (BLE) beacons and special offers to its rewards program, enabling guests to access deals provided by Marriott hotels and other businesses during their stay. The… More

Brits turn to mobile for purchase decision making

July 11th, 2014

Nearly half of all UK consumers with a tablet or smartphone (46%) now use mobile devices as their primary tool for telecoms purchase decision making, 39% for insurance and 33% for retail, according to new… More

French shopping centre uses BLE beacons to help retailers attract customers

July 11th, 2014

Les Terrasses du Port, a new 480-hectare shopping centre in the French city of Marseille, has installed Europe’s largest network of Bluetooth Low Energy (BLE) beacons, enabling retailers such as Zara and H&M to deliver… More

UK city to run NFC, QR and BLE shopper marketing pilot

July 11th, 2014

Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich. Proximity engagement… More

Two thirds of UK smartphone owners open to the idea of mobile wallets

July 10th, 2014

Two thirds of UK smartphone owners are open to the idea of using a mobile wallet, according to a survey conducted by Marketing Sciences — but most consumers want to use a mobile wallet to… More

Hungarian Mobile Wallet Association reports NFC pilot results

July 7th, 2014

Participants in The Hungarian Mobile Wallet Association’s MobilTarca NFC pilot made 41,000 payments valued at more than 120 million HUF (US$525,000) during the first 12 months of the trial, the association has revealed. Users also… More

Boots delivers personalised offers to shoppers via new mobile app

July 3rd, 2014

UK pharmacy and retail chain Boots has launched a new mobile app that tailors offers to a customer’s shopping habits. Customers will be able to browse through special deals, select their favourites and then redeem… More

Tapit powers Google I/O and Game of Thrones NFC promotions

July 2nd, 2014

NFC marketing platform provider Tapit has run two high-profile campaigns with Google in recent weeks. Google Music used Tapit at the internet giant’s developer conference in San Francisco last week to deliver free music to… More

Twitter tests ‘buy now’ button

July 1st, 2014

A ‘buy now’ button has been seen on Twitter, leading to speculation the social media giant is trialling a new ‘in-tweet’ ecommerce service, Re/code says. Reports suggest pressing the button, spotted fleetingly in the mobile app this week and embedded in tweets from shopping app Fancy, led to a checkout page.

Walgreens tests augmented reality offers in stores

July 1st, 2014

US pharmacy chain Walgreens is piloting a shopper marketing platform that uses Google’s Project Tango 3D augmented reality technology to let shoppers locate a particular product, get directions to the correct aisle and earn rewards… More

Samsung launches VIP program for NFC phone owners

June 30th, 2014

Samsung is providing Galaxy NFC device owners with a range of exclusive rewards and incentives via a new service that offers access to VIP lounges and suites, seat upgrades and vouchers for concessions and merchandise… More

McDonald’s tests mobile ordering and payments in the US

June 25th, 2014

McDonald’s is testing a service that lets customers order their meal before they arrive at a restaurant and then collect it and pay by scanning a QR code. The pilot its taking place at 22… More

Brixton Pound uses BLE to let residents pay local businesses with their mobiles

June 20th, 2014

Businesses across the London district of Brixton are to be equipped with Bluetooth beacons that will allow residents to make mobile payments using the Brixton Pound, a local currency designed to encourage consumers to spend their money in independent local businesses. More

Planet Sub picks LevelUp for mobile payments and rewards

June 20th, 2014

US sandwich chain Planet Sub is now offering customers a mobile app that lets them make payments and earn rewards. The company is using a white label version of LevelUp for the service. “Mobile payment… More

Denny’s tests mobile rewards

June 20th, 2014

US family restaurant chain Denny’s is piloting a mobile rewards program that lets diners use an iOS or Android app to collect a point for every dollar they spend. The trial is taking place at restaurants… More

InMarket reports positive consumer response to Bluetooth beacons

June 19th, 2014

Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a… More

AT&T to introduce its own NFC platform for merchant offers, access control and more

June 18th, 2014

US telecoms firm AT&T is to use technology from CorFire to power NFC Connect, a new platform that will enable it to offer a wide range of NFC services outside of the Isis mobile commerce venture it… More

LevelUp to build BLE into payments terminals

June 18th, 2014

US mobile payments service LevelUp is to provide its merchants with the ability to push offers to shoppers via Bluetooth Low Energy (BLE) beacons built into the next version of its POS device. The move… More

Spanish banks and carrier launch mobile offers platform that links discounts to bank cards

June 17th, 2014

Yaap, a joint venture between Spanish banks CaixaBank and Banco Santander and mobile network operator Telefonica, has launched a mobile commerce platform that lets consumers access merchant offers on their mobile device and then redeem… More

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