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Archive: Marketing & Promotion

Proxama to offer secure coupons

March 12th, 2014

NFC specialist Proxama is to use HID Global’s Trusted Tag platform to add extra security to mobile coupon and loyalty schemes. The new service will generate a unique code each time an NFC tag is tapped to “avoid a situation where one transaction can lead to rewards being collected multiple times and allow a true customer proof-of-presence,” Proxama says.

Flypay raises £1m to develop NFC and QR based restaurant payment app

March 12th, 2014

Flypay has raised £1 million from mobile payment specialist Entree Capital to further develop its restaurant-based mobile payment app, which uses NFC and QR codes to enable consumers to pay at their table at participating… More

Vodafone rolls out NFC mobile wallet across Germany

March 11th, 2014

Mobile network operator Vodafone’s NFC-based mobile wallet and prepaid SmartPass account is now available throughout Germany, following a trial in the city of Dusseldorf. The service is integrated with MasterCard-owned Trevica’s TSM platform, which is… More

Portsmouth FC engages fans with NFC

March 11th, 2014

Portsmouth Football Club has added stickers containing NFC tags and QR codes to the back of seats in its stadium, enabling fans to enter a Man of the Match competition by tapping or scanning the… More

Isis considers HCE as monthly growth hits 50%

March 7th, 2014

US NFC venture Isis is considering using host card emulation (HCE) to store a user’s loyalty card and coupon information, the company has told NFC World, and is also looking into supporting HCE for credit… More

MeaWallet to launch mobile payments platform that supports NFC, BLE and QR

March 6th, 2014

MeaWallet, a white label solution that supports mobile payments via NFC, Bluetooth LE, host card emulation (HCE), QR and more, is to be launched in May this year, enabling retailers, banks, MNOs and service providers… More

MTS picks Novacard for NFC in Russia

March 5th, 2014

Russian carrier MTS has selected Novacard, a Russia-based SIM and smart card supplier, as its TSM provider and will launch the new platform at the end of 2014. The Novacard platform to be introduced by… More

Reader offer: Save 15% on tickets to the NFCP Global Summit 2014

March 5th, 2014

The NFCP Global Summit is returning to London in June with a show-stopping line up of speakers — and NFC World readers can save 15% on the usual ticket price. Speakers are drawn primarily from… More

Tap to review on Tripadvisor

February 27th, 2014

Hotels, bars, pubs and restaurants listed on Tripadvisor can now let customers leave reviews with a tap of their NFC phone, using a new service from Wooshping that connects customers directly to the venue’s Tripadvisor page. A range of posters, table tents, stickers and keyfobs can be used to promote the service. QR codes can also be offered for those without an NFC phone.

Smartrac adds Ntag213 tags

February 26th, 2014

Smartrac‘s widely used BullsEye, Midas and Circus NFC tags are now available with NXP’s latest generation Ntag213 chips built in. The new Ntag213 NFC tags come with 144 bytes of user memory with password protection and are compatible with NFC Forum Type 2 tag and ISO/IEC14443 Type A standards. They also offer UID mirroring, enabling every tag to be easily identified as unique without requiring users to encode tags with serial numbers.

Aldi recruits graduates with NFC campaign at universities

February 25th, 2014

Discount supermarket chain Aldi has launched an NFC marketing campaign at nine UK universities, with the goal of inspiring students to apply for the company’s graduate scheme. By tapping their NFC smartphone on the NFC-enabled… More

Sony Music runs NFC promo

February 25th, 2014

Sony Music is using NFC to promote artist Foxes’ new single ‘Let Go for Tonight’, using NFC-enabled standees placed at the point of sale in coffee shops located around London’s Oxford Street. By tapping their… More

Garanti to issue Gemalto NFC microSDs

February 25th, 2014

Turkey’s Garanti bank is to begin issuing NFC microSDs to its customers during the second half of 2014, using hardware and back office technology provided by Gemalto and a microSD payment infrastructure supplied by MasterCard…. More

Japanese beauty salons to offer NFC coupons

February 25th, 2014

Salon de Wallet, a mobile membership service for Japanese beauty salons, is to add mobile coupons that can be redeemed via NFC or mobile barcodes, using a solution developed by C-Sam, Dai Nippon Printing, carrier… More

KT delivers NFC info points to Mobile World Congress

February 25th, 2014

The 65 NFC-enabled digital Tap-n-Go Points located around Fira Gran Via for MWC 14 have been produced by KT, the Korean carrier has announced. The NFC Media Poles deliver a range of information services to… More

KDDI, SK Planet, Chunghwa Telecom and HKT form Asia NFC Alliance

February 25th, 2014

Japanese carrier KDDI, Korea’s SK Planet, Taiwan’s Chunghwa Telecom and Hong Kong Telecommunications (HKT) are to work together to spread adoption of NFC services in Asia, using a shared NFC tag specification, brand mark and… More

Gemalto to offer Felica microSDs

February 24th, 2014

Sony and Gemalto are working together to add Sony FeliCa and NFC functionality to Gemalto microSD cards. “Incorporating a contactless IC and an antenna, Gemalto’s FeliCa/NFC equipped microSD cards will enable access to contactless card services simply by being inserted into mobile handsets and smartphones, including non-NFC handsets,” says Sony.

Accenture offers NFC wallet

February 24th, 2014

Accenture has introduced a mobile wallet platform that supports payments in stores via both NFC and QR as well as peer-to-peer payments, transport, loyalty and gift cards. The platform can also automatically suggest which of a range of offers should be presented to a particular customer when they enter the perimeter of a geo-fenced store or move within range of a Bluetooth LE beacon.

Visa unveils host card emulation specification for NFC payments

February 19th, 2014

Visa has introduced a new standard that uses host card emulation (HCE) to enable financial institutions to securely host Visa accounts in the cloud. The standard is available now and will include support for QR… More

iPhone users to get NFC badges at MWC

February 18th, 2014

iPhone users will be able to participate in the NFC Experience at Mobile World Congress for the first time this year, courtesy of free NFC iPhone cases being made available by event sponsor Incipio that… More

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