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Archive: Marketing & Promotion

GSMA calls for feedback on NFC loyalty and coupon proposals

May 10th, 2013

The GSMA has published a proposed technical specification for a common standard for managing loyalty cards, coupons and vouchers in a mobile wallet — and is asking for feedback on its proposals from retailers, loyalty… More

GSMA to offer NFC Experience at Mobile Asia Expo

May 9th, 2013

The GSMA has partnered with China Mobile to promote NFC at this year’s Mobile Asia Expo, following the successful NFC Experience provided to attendees at Mobile World Congress 2013. “We’re excited to launch the NFC… More

Wallet boss Osama Bedier to leave Google

May 9th, 2013

Osama Bedier, Google’s vice president of Wallet and payments, is to leave the company. Bedier, who joined Google from PayPal in January 2011 to head up the NFC-based Google Wallet service, “has decided to leave Google this… More

Foursquare adds NFC to WP8 app

May 9th, 2013

Version 3.0 of Foursquare for Windows Phone 8 is now available, with support for NFC check-ins and sharing. The app also has an updated user interface that allows favourite people and venues to be pinned to the start screen, as well as the ability to receive lock screen notifications.

Flashiz adds loyalty to NFC and QR payments service

May 8th, 2013

Luxembourg-based Mobey has added support for loyalty programs to its Flashiz NFC and QR code mobile payment solution, enabling consumers to collect points when they pay using Flashiz and providing merchants with information on their… More

BaubleApp launches NFC jewellery for children

May 8th, 2013

US-based startup BaubleApp has launched an NFC enabled children’s necklace that plays a different audio greeting each day via an NFC phone. The US$15 FairyHeart necklace has an integrated NFC tag that allows owners to… More

Chunghwa Telecom to test NFC and QR combo payments platform

May 8th, 2013

“It is an all-in-one digital wallet that lets customers choose which way they want to pay,” the Taiwanese carrier’s Joseph Kuo has told NFC World. “The wallet supports multiple credit and bank cards, loyalty cards, coupons etc, and I think Chunghwa Telecom would like to see a big development in both technologies.”  More

JAL adds carriers and coupons to NFC boarding pass service

May 7th, 2013

Japan Airlines (JAL) has added coupons and special offers to its NFC-enabled boarding pass service and announced plans to extend operations to include customers of all three of Japan’s mobile network operators. KDDI customers have… More

Blackberry Live to promote NFC

May 7th, 2013

BlackBerry Live conference goers will be able to use NFC to check in to sessions, to share contact information with sponsors and to grab links to resources. “One of our goals for this year’s BlackBerry Live conference is to integrate mobile technology not just in the discussions, sessions, and resources – but into the actual conference itself to help keep attendees closely plugged into all of the action,” the company says.

OSPT Alliance releases Cipurse mobile guidelines

May 3rd, 2013

The Open Standard for Public Transport (OSPT) Alliance has released a set of guidelines for transport operators seeking to develop and deploy NFC mobile ticketing applications. The guidelines detail the requirements and use cases for… More

Mecca books NFC ads on trains

May 1st, 2013

“We are passionate about giving our customers new games and more ways to play so this campaign will let people have a little bit of fun while commuting,” says Paul Meadows, the UK leisure company’s head of brand. More

French bar adds NFC tags

May 1st, 2013

S’oul Kafé in the French town of Pau has introduced a service provided by local tag store NFC-Smartags to allow customers with an NFC phone to connect to its WiFi network and access its online menu. NFC tags attached to each table also enable customers to find out about special promotions and deals of the day.

Luxury watches get NFC authentication

May 1st, 2013

Swiss luxury watchmaker HYT Watches has adopted security specialist WiseKey’s NFC brand protection solution WiseAuthentic. WiseAuthentic uses smart card based warranty cards equipped with a contact and contactless chip that act as a digital version of traditional… More

NFC app records voices

April 30th, 2013

NFC-Shop.net has launched Tapogram, an Android app that allows user to record messages up to 10 seconds long and associate them with an NFC tag. When another user taps the tag, the message is played. The company envisages use cases including talking greetings cards and gift tags, short lists and storing information about objects. The app is free to download for a limited time.

Samsung to issue new TecTiles that meet NFC Forum standards

April 30th, 2013

Samsung is to introduce a new range of NFC tags because its existing TecTiles tags don’t meet NFC Forum standards and won’t work with the new Galaxy S4 smartphone. The phone maker’s original TecTile tags used… More

Usat and Isis launch loyalty program for NFC vending machines

April 29th, 2013

USA Technologies (USAT) has teamed up with NFC platform provider Isis to offer a mobile loyalty program. Customers who use an Isis NFC phone to make payments at vending machines will get their fifth purchase free…. More

Clear Channel promotes NFC with prizes

April 25th, 2013

Outdoor advertising company Clear Channel has launched ‘Human vs Machine’, a quiz game designed to begin getting consumers used to the idea of interacting with its new network of 10,000 advertising panels equipped with NFC tags. To… More

Eye picks Zappit for NFC advertising in US malls

April 25th, 2013

Mall media operator Eye has announced a partnership with NFC specialist Zappit to power the next generation of its Amplify mobile advertising platform. The Amplify solution will be deployed across the company’s network of 3,100… More

Tesco: NFC payments are too complex and offer too few benefits

April 24th, 2013

“NFC was revolutionary 10 years ago but I think it just might have passed its sell-by date”, the retail giant’s Lyndon Lee told attendees at a mobile payments conference in London this week. “We are developing a digital wallet, focusing on marketing and loyalty aspects, but payment may not enter the wallet.” More

Codemasters Japan to promote video game via NFC

April 24th, 2013

“We are bringing the traditional, static in-store experience to life with Codemasters,” tag platform provider Tapit’s Niklas Bakos has told NFC World. “We are creating a digital experience to allow customers to interact with the product on a different level.” More

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