Wednesday 17 September 2014 | RSS

 
Feedback
 

Archive: Marketing & Promotion

FlockTag gets US$1m funding for NFC rewards

May 27th, 2013

FlockTag, a technology startup working to digitise customer rewards for smaller businesses, has raised US$1m in series A funding for its NFC loyalty card and mobile app service. The Michigan-based startup told NFC World: “The… More

NFC lamp post information service to launch in Tokyo

May 24th, 2013

One of the busiest commercial locations in Tokyo is to be equipped with an NFC-based information and advertising service. Internet advertising and social gaming company CyberAgent, in partnership with Shibuya Television and technology provider Toppan… More

Samsung promotes NFC with Robbie Williams taxi cab competition

May 22nd, 2013

Samsung has launched a campaign to give Robbie Williams fans the chance to meet the star by simply tapping NFC tags located in black cabs in three UK cities. For the campaign, run by VeriFone… More

Yebhi.com launches NFC and QR virtual stores in Indian coffee shops

May 22nd, 2013

“With the virtual store, we are taking online shopping to the next level by touching base with our customers and allowing them to shop from anywhere, anytime,” says the online fashion and lifestyle portal’s Nikhil Rungta.  More

Star Trek Into Darkness gets NFC promotion at airports

May 22nd, 2013

Blockbuster movie Star Trek Into Darkness is being promoted at four US airports via displays equipped with NFC marketing specialist Blue Bite’s mTag platform. Using Clear Channel Outdoor and JCDecaux displays and in partnership with… More

T&G gets NFC-Screen orders

May 22nd, 2013

Think&Go has announced that Orange and mobile phone retailer Avenir Telecom are to trial its Dynamic NFC-Screens, which allow information to be transferred from a video screen to NFC phones. Orange will showcase the screens at a major sports event while Avenir will pilot the screens in Marseille. The screens will be commercially available from June 2013 with prices starting at €3,000.

Narvesen expands NFC loyalty across Latvia

May 21st, 2013

Norwegian convenience store chain Narvesen has launched an NFC sticker based loyalty program across all of its 250 stores in Latvia, and the company has told NFC World that mobile payments are a possibility in… More

Survey reveals demand for contactless and NFC payments in Dubai

May 21st, 2013

A survey published by digital security specialist Gemalto has shown a high demand for contactless and NFC payments in Dubai, with 85% of those polled saying they would ‘like’ or ‘love’ to use their mobile handset… More

NFC stickers impress retailers at Sydney show

May 20th, 2013

NFC marketing specialist TapNShow’s NFC stickers have been hailed a success by exhibitors at the Sydney Royal Easter Show, a two-week celebration of Australian culture that attracts some 900,000 visitors annually. Woolworths, Voodooo Rocky Road,… More

JanSport runs NFC outdoor ads in New York

May 20th, 2013

Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite’s mTag NFC platform, San Francisco-based Teak’s signage and out-of-home media buyer Kinetic’s consultancy. Deployed on Cemusa newsstands and transit shelters,… More

Dubai shopping mall to launch NFC and Bluetooth mobile loyalty program

May 17th, 2013

The Wafi shopping mall in Dubai is to introduce a new service that allows shoppers to collect and redeem loyalty points with their mobile phone using either NFC or Bluetooth. The service is also expected… More

C-Sam speeds NFC development with applets and testing services

May 17th, 2013

NFC technology provider C-Sam has announced a suite of NFC applets and test automation tools aimed at reducing the time needed for companies to develop, test and launch NFC products and services. C-Sam’s NFC applets… More

Blue Bite puts NFC ads into 5,000 US taxis

May 16th, 2013

Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT’s… More

Robokeg serves beer via NFC

May 14th, 2013

US-based technology startup Robokeg has shown an NFC-powered beer pouring machine at a recent New York Tech Meetup event. Consumers tap Robokeg’s NFC reader with a contactless wristband that holds driving licence data, credit card details and… More

Eftpos Australia picks C-Sam for NFC payments

May 13th, 2013

Debit card network Eftpos Australia has announced a five year deal with NFC technology provider C-Sam and plans to begin mobile payment trials “with selected retailers in the next few months”. C‐Sam’s platform will enable Eftpos… More

RBC and Bell to launch NFC payments in Canada

May 13th, 2013

Canadian bank RBC and mobile network operator Bell have announced plans to jointly introduce an NFC payments service. The new deal will give RBC customers, with an NFC phone supplied by Bell, the ability to store their… More

Report: Larry Page cancels Google Wallet card plan

May 13th, 2013

Google CEO Larry Page has become personally involved in decisions surrounding the future direction of Google Wallet, AllThingsD reports, leading to the cancellation of plans to introduce a physical Google Wallet card and the departure… More

GSMA calls for feedback on NFC loyalty and coupon proposals

May 10th, 2013

The GSMA has published a proposed technical specification for a common standard for managing loyalty cards, coupons and vouchers in a mobile wallet — and is asking for feedback on its proposals from retailers, loyalty… More

GSMA to offer NFC Experience at Mobile Asia Expo

May 9th, 2013

The GSMA has partnered with China Mobile to promote NFC at this year’s Mobile Asia Expo, following the successful NFC Experience provided to attendees at Mobile World Congress 2013. “We’re excited to launch the NFC… More

Wallet boss Osama Bedier to leave Google

May 9th, 2013

Osama Bedier, Google’s vice president of Wallet and payments, is to leave the company. Bedier, who joined Google from PayPal in January 2011 to head up the NFC-based Google Wallet service, “has decided to leave Google this… More

Page 20 of 58« First...10...1819202122...304050...Last »