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Archive: Marketing & Promotion

Luxury watches get NFC authentication

May 1st, 2013

Swiss luxury watchmaker HYT Watches has adopted security specialist WiseKey’s NFC brand protection solution WiseAuthentic. WiseAuthentic uses smart card based warranty cards equipped with a contact and contactless chip that act as a digital version of traditional… More

NFC app records voices

April 30th, 2013

NFC-Shop.net has launched Tapogram, an Android app that allows user to record messages up to 10 seconds long and associate them with an NFC tag. When another user taps the tag, the message is played. The company envisages use cases including talking greetings cards and gift tags, short lists and storing information about objects. The app is free to download for a limited time.

Samsung to issue new TecTiles that meet NFC Forum standards

April 30th, 2013

Samsung is to introduce a new range of NFC tags because its existing TecTiles tags don’t meet NFC Forum standards and won’t work with the new Galaxy S4 smartphone. The phone maker’s original TecTile tags used… More

Usat and Isis launch loyalty program for NFC vending machines

April 29th, 2013

USA Technologies (USAT) has teamed up with NFC platform provider Isis to offer a mobile loyalty program. Customers who use an Isis NFC phone to make payments at vending machines will get their fifth purchase free…. More

Clear Channel promotes NFC with prizes

April 25th, 2013

Outdoor advertising company Clear Channel has launched ‘Human vs Machine’, a quiz game designed to begin getting consumers used to the idea of interacting with its new network of 10,000 advertising panels equipped with NFC tags. To… More

Eye picks Zappit for NFC advertising in US malls

April 25th, 2013

Mall media operator Eye has announced a partnership with NFC specialist Zappit to power the next generation of its Amplify mobile advertising platform. The Amplify solution will be deployed across the company’s network of 3,100… More

Tesco: NFC payments are too complex and offer too few benefits

April 24th, 2013

“NFC was revolutionary 10 years ago but I think it just might have passed its sell-by date”, the retail giant’s Lyndon Lee told attendees at a mobile payments conference in London this week. “We are developing a digital wallet, focusing on marketing and loyalty aspects, but payment may not enter the wallet.” More

Codemasters Japan to promote video game via NFC

April 24th, 2013

“We are bringing the traditional, static in-store experience to life with Codemasters,” tag platform provider Tapit’s Niklas Bakos has told NFC World. “We are creating a digital experience to allow customers to interact with the product on a different level.” More

French retailer orders 3m tags

April 24th, 2013

Identive has announced it has won an order for three million NFC tags from an unnamed retailer. The NFC Forum Type 2 tags “will be used for a mobile retail application in France”, says Identive. 800,000 of the tags will be shipped this quarter.

Madrid gets NFC bus stops

April 23rd, 2013

Five hundred bus stops in the centre of Madrid have been equipped with NFC tags, allowing passengers to access arrival times and tourist information with their NFC phones. The tags form part of a new “Smart Madrid” project and have been supplied by Connecthings.

Toshiba GCS adds Isis SmartTap support to POS system

April 22nd, 2013

Toshiba Global Commerce Solutions has added support for Isis SmartTap payments to its Ace POS platform. The integration of Isis SmartTap will allow merchants to improve their customer experience by extending offers and loyalty programs to… More

iKaaz launches NFC mPOS reader add-on for mobile phones

April 18th, 2013

Mobile payment provider iKaaz, founded by former Nokia Money employees, has launched an NFC reader that converts a mobile phone into a mobile POS device. The reader, priced at less than US$20, plugs into any… More

Startupbootcamp launches accelerator program for NFC startups

April 17th, 2013

Ten startups with great NFC and contactless ideas will be able to access a three month program of assistance and guidance, €15,000 in seed funding, free office space, a sponsor package and the chance to pitch their final product to investors. More

Eagle Eye gets US and European EMV coupon patents

April 16th, 2013

Loyalty and payments specialist Eagle Eye Solutions has been granted US and European patents for an EMV-based digital coupon and gift voucher solution that allows point-of-sale terminals to be used to both process card payments… More

JusTap adds NFC coupons

April 16th, 2013

Mumbai-based JusTap! has announced JusPocket, an NFC couponing platform that allows brands to run multiple coupon and deal campaigns in real time. JusPocket can be integrated into POS systems or accessed from a web browser, the company says.

German transport operators pick NFC Netstore’s durable outdoor tags

April 16th, 2013

Finnish tag supplier NFC Netstore is to provide its Contact Point durable NFC tags to Deutsche Bahn for the rail operator’s Touch&Travel national NFC ticketing scheme. Regional transportation operator RMV has already installed 25,000 of the new tags across the Frankfurt region. More

CheckinDJ uses NFC, social media and Spotify to reinvent the jukebox

April 15th, 2013

Venues, or groups of friends, can use the system to choose what music should be played — based on the combined preferences of everyone present at the time. More

Think&Go, Comprion, Taztag, Sistel, Payter and Seibersdorf win Wima NFC awards

April 15th, 2013

The winners of this year’s Wima NFC competition have been announced — with Think&Go NFC scooping three awards. The NFC retail specialist’s Tim Baker picked up awards for Best Retail Solution for NFC Shopping and Best Marketing… More

South West Trains provides passengers with special offers via NFC

April 12th, 2013

The Tap4Offers platform has been installed in 360 of the UK rail operator’s carriages and platform provider KBH plans to extend the service to 6,000 carriages operated by eleven rail service providers later this year. More

Wroclaw restaurant tries NFC table tents

April 12th, 2013

Local NFC specialist NFC Group has implemented NFC table stands and placed NFC stickers on doors in an Indian restaurant in Wroclaw, Poland. Guests are directed to a landing page when they use their smartphone or… More

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