Wednesday 23 April 2014 | RSS

 
Feedback
 

Archive: Marketing & Promotion

Cherry On unveils range of luxury leather goods with NFC

February 6th, 2013

A team of Belgian designers is aiming to raise US$70,000 via Kickstarter to put into production a wallet, bags and tablet sleeves that use NFC to offer an anti-theft service, prove the item’s authenticity and give access to a customer club. More

Capify debuts NFC baseball caps

February 6th, 2013

“A cap is much more than a functional thing you wear on your head,” says Capify. “It is an extension of you and your personality.” More

Gema debuts multi-chip NFC super tag with built-in keyboard

February 5th, 2013

The new technology involves placing multiple NFC chips on a single tag base that are individually triggered when a consumer places their mobile phone on the base and presses a button. “Think of it like an NFC keyboard,” says founder Joanna Rogerson. More

AFSCM reports 2.5m Cityzi NFC phones in France

February 5th, 2013

There are now 2.5m NFC-enabled phones that work with the French mobile network operators’ Cityzi NFC platform in circulation, up from 1m in mid-2012, reports trade association AFSCM. Some 26 NFC phone models are now available,… More

UK media agencies: NFC, HTML5 and mobile privacy are key challenges

February 5th, 2013

NFC is one of three emerging technologies that most excite Britain’s media agencies, along with augmented reality and 4G, a new IAB UK Agency Snap Shot study has found. The study also found, however, that NFC… More

Sequent launches multi wallet platform for NFC phones

January 31st, 2013

The technology makes it possible to create links between payment cards stored in a secure element and multiple mobile wallets and apps, allowing several different mobile wallets to be supported on one NFC phone and enabling merchants and other service providers to build secure payments capabilities into their existing apps. More

T-Mobile Poland adds banks to NFC platform

January 29th, 2013

Customers of Getin Bank and Noble Bank are now able to access T-Mobile Poland’s MyWallet NFC service, the carrier has announced. MyWallet was launched in October 2012 and was available initially only to customers of Raiffeisen Polbank and… More

Google Wallet gets a makeover

January 29th, 2013

A new version of Google’s mobile wallet app has been released, with a new look user interface and improvements to application stability and battery usage. More

Identive upgrades Tagtrail NFC platform

January 28th, 2013

Identive has extended the Dynamic Action Bundle rules engine used in its Tagtrail web-based NFC tag platform. The upgrade allows an unlimited number of actions to be assigned to each tag within a campaign and multiple… More

Samsung promotes NFC with Galaxy pop-up store in Hong Kong

January 28th, 2013

Samsung is promoting the NFC S-Beam capabilities of its Galaxy smartphones with a smart poster-based store-within-a-store in Hong Kong. The Galaxy Pop-Up Store concept was developed by Hong Kong-based mobile and NFC specialist Aigens and… More

NFC Forum adds payments, retail, consumer electronics, healthcare and transport groups

January 25th, 2013

“By helping us focus our efforts and expertise on the specific needs of key market sectors, the SIGs will enable the NFC Forum to facilitate and accelerate the delivery of exciting new NFC solutions to consumers,” says Forum chairman Koichi Tagawa. More

Samsung tests NFC window shopping in Amsterdam

January 23rd, 2013

The phone maker has teamed up with Dutch ecommerce merchant JeansOnline to make exclusive offers to Samsung phone owners who tap a TecTiles tag or scan a QR code at a pop-up store in the city centre. More

RIM picks Bell ID for NFC token management

January 22nd, 2013

“We selected Bell ID for their broad experience within multiple vertical markets and proven technical ability to manage infrastructure complexity,” says Andrew Bocking, senior vice president of software product management at RIM. More

Telefónica O2 to begin beta testing NFC payments in Germany

January 21st, 2013

“Soon, children will only know from history books what a wallet and hard cash are,” says René Schuster, CEO of Telefónica Germany, as the carrier prepares to make NFC payments available to customers from next month. More

NFC Forum introduces special interest groups for vertical markets

January 15th, 2013

The NFC Forum is launching a series of special interest groups in “key vertical markets” to support and accelerate adoption of the technology. The Forum aims to bring together leaders from consumer electronics, healthcare, payments,… More

Think&Go upgrades NFC Shopping system

January 14th, 2013

Retail specialist Think&Go NFC has introduced a new version of its NFC Shopping system at the NRF tradeshow in New York. The system, launched in April 2011, is a cross-channel solution that offers shoppers extra information… More

NFC World’s Joe Davies to chair NFC Symposium

January 11th, 2013

Joe Davies, associate editor of NFC World and The Mobile Wallet Report, is to chair NFC Symposium 2013 in Stockholm later this month. “NFC Symposium 2013 is the number one meeting place in Scandinavia for all… More

South Downs Way gets NFC sign posts

January 11th, 2013

“There are fascinating landscapes across the National Park where it’s just not appropriate to put up large display panels,” says the trail officer for the 100-mile walking route across the south of England. “By ‘tapping in’ to these small signs smartphone users will be able to discover all sorts of information about the land they’re walking through.” More

Smartrac to showcase NFC and RFID for retailers at NRF show

January 9th, 2013

NFC and RFID tag provider Smartrac has partnered with a number of NFC and RFID specialists to provide visitors to the National Retail Federation’s annual convention and expo in New York on 14-15 January with an… More

Incipio debuts iPhone NFC case for Isis payments

January 9th, 2013

Mobile device accessories maker Incipio has unveiled Cashwrap, an NFC case that can be used to add Isis mobile payments and offers capabilities to the iPhone 4 and 4S. “Incipio’s stylish, protective, portable case offering is comprised… More

Page 20 of 53« First...10...1819202122...304050...Last »