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Archive: Marketing & Promotion

Madrid gets NFC bus stops

April 23rd, 2013

Five hundred bus stops in the centre of Madrid have been equipped with NFC tags, allowing passengers to access arrival times and tourist information with their NFC phones. The tags form part of a new “Smart Madrid” project and have been supplied by Connecthings.

Toshiba GCS adds Isis SmartTap support to POS system

April 22nd, 2013

Toshiba Global Commerce Solutions has added support for Isis SmartTap payments to its Ace POS platform. The integration of Isis SmartTap will allow merchants to improve their customer experience by extending offers and loyalty programs to… More

iKaaz launches NFC mPOS reader add-on for mobile phones

April 18th, 2013

Mobile payment provider iKaaz, founded by former Nokia Money employees, has launched an NFC reader that converts a mobile phone into a mobile POS device. The reader, priced at less than US$20, plugs into any… More

Startupbootcamp launches accelerator program for NFC startups

April 17th, 2013

Ten startups with great NFC and contactless ideas will be able to access a three month program of assistance and guidance, €15,000 in seed funding, free office space, a sponsor package and the chance to pitch their final product to investors. More

Eagle Eye gets US and European EMV coupon patents

April 16th, 2013

Loyalty and payments specialist Eagle Eye Solutions has been granted US and European patents for an EMV-based digital coupon and gift voucher solution that allows point-of-sale terminals to be used to both process card payments… More

JusTap adds NFC coupons

April 16th, 2013

Mumbai-based JusTap! has announced JusPocket, an NFC couponing platform that allows brands to run multiple coupon and deal campaigns in real time. JusPocket can be integrated into POS systems or accessed from a web browser, the company says.

German transport operators pick NFC Netstore’s durable outdoor tags

April 16th, 2013

Finnish tag supplier NFC Netstore is to provide its Contact Point durable NFC tags to Deutsche Bahn for the rail operator’s Touch&Travel national NFC ticketing scheme. Regional transportation operator RMV has already installed 25,000 of the new tags across the Frankfurt region. More

CheckinDJ uses NFC, social media and Spotify to reinvent the jukebox

April 15th, 2013

Venues, or groups of friends, can use the system to choose what music should be played — based on the combined preferences of everyone present at the time. More

Think&Go, Comprion, Taztag, Sistel, Payter and Seibersdorf win Wima NFC awards

April 15th, 2013

The winners of this year’s Wima NFC competition have been announced — with Think&Go NFC scooping three awards. The NFC retail specialist’s Tim Baker picked up awards for Best Retail Solution for NFC Shopping and Best Marketing… More

South West Trains provides passengers with special offers via NFC

April 12th, 2013

The Tap4Offers platform has been installed in 360 of the UK rail operator’s carriages and platform provider KBH plans to extend the service to 6,000 carriages operated by eleven rail service providers later this year. More

Wroclaw restaurant tries NFC table tents

April 12th, 2013

Local NFC specialist NFC Group has implemented NFC table stands and placed NFC stickers on doors in an Indian restaurant in Wroclaw, Poland. Guests are directed to a landing page when they use their smartphone or… More

SkyeTek adds NFC module

April 12th, 2013

RFID reader manufacturer SkyeTek has launched its first NFC product. The Gemini NFC and Mifare reader module is a “low-cost and ultra-low power reader/writer module” aimed at the access control, brand loyalty and mobile wallet markets.

NFC house buying system promises more privacy for sellers

April 11th, 2013

Academics from the School of Computing and Mathematics at Plymouth University have developed an NFC tag platform that allows sellers to promote their property in a more discreet way than the traditional ‘for sale’ board. NFC… More

Seamless adds NFC to QR payments platform

April 11th, 2013

Seqr does not require merchants to install new hardware and promises to cut transaction fees in half by bypassing the traditional payments networks. McDonald’s, Axfood and Kjell & Company have already adopted the system in Sweden. More

NFC tags beat QR codes in Dutch retail pilot

April 10th, 2013

“We have found that the NFC tags are more popular than the QR codes because they are very simple to use,” upmarket fashion retailer Vic has told NFC World. “It is definitely something we hope to keep in our store going forward into the future; it is our way of connecting our online and offline worlds.” More

Consumer awareness of NFC remains low across Europe

April 10th, 2013

Only 8% of European consumers are aware of NFC technology, up just 2% from a year ago, a survey of 9,000 people in six European countries has found. QR Codes, meanwhile, recorded a 14% rise… More

Helixion launches NFC payments platform

April 10th, 2013

NFC payments specialist Helixion has launched Lok-MPL, a new mobile payments platform which the company says already has the backing of 12 major European banks. The platform, which is being used by Swiss mobile network operator Swisscom,… More

Rosenberg launches new NFC business

April 9th, 2013

Industry veteran Einar Rosenberg has launched a new company that plans to roll out twelve new NFC services over the next year. Creating Revolutions‘ first service is MyCardNFC, an NFC-powered contact exchange application that combines… More

RR Donnelley adds NFC printing

April 9th, 2013

Global print giant RR Donnelley has introduced support for NFC tags into its range of printed products, including retail displays, product packaging, shipping labels, catalogues and magazines. “Now we offer customers single-source convenience and control as we produce their RFID and NFC tags and integrate them with other materials that we create,” says president and CEO Thomas J Quinlan III.

Starhub launches NFC movie tickets in Singapore

April 9th, 2013

“The mobile ticketing innovation is the world’s first NFC mobile wallet with P2P redemption of movie tickets,” says technology provider C-SAM. “This new capability reduces the time customers spend purchasing and redeeming tickets, creating a compelling and seamless customer experience for movie ticketing.” More

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