Marketing & Promotion
February 9th, 2012
Isis discusses Salt Lake City NFC pilot plans
The Isis NFC pilots due to take place in Salt Lake City and Austin from this summer will run for six to twelve months before a nationwide rollout begins, the carrier-led joint venture's Jim Stapleton... More
February 7th, 2012
Lexus to insert NFC ad in Wired
The marketing campaign for the 2013 Lexus GS sport sedan is to include an NFC tagged insert "in select copies" of the April edition of Wired magazine. "The insert will allow NFC-enabled smartphone users to... More
February 7th, 2012
California retailers test NFC digital receipts
Twelve merchants in the Bay Area are taking part in a pilot trial of an NFC digital receipt system that works with a US$50 device and has no transaction charges. More
February 1st, 2012
MasterCard delivers popcorn to movie-goers with NFC
Two movie theatres in Sydney, Australia are pilot testing QkR, a mobile app that lets customers place orders on their smartphone via NFC or QR codes and then have their order delivered to their seat. More
February 1st, 2012
Blue Bite reports results of US NFC marketing campaign
A campaign for travel app HotelTonight, which combined promotional videos shown on digital screens with the ability to download the app via NFC, QR code, Bluetooth or WiFi, saw a small but promising number of interactions via NFC, says the mobile marketing platform provider. More
February 1st, 2012
Forum to put on NFC showcase in Frankfurt
The NFC Forum is to hold a public exhibition of NFC technology during its quarterly members' meeting in Frankfurt next week. The industry standards organisation will put on the free-to-attend 'solutions showcase' event to demonstrate... More
January 31st, 2012
MasterCard publishes roadmap for moving the US to EMV and NFC
The payments giant has set out its plans for moving the US from magnetic stripe card technology to chip cards and NFC phones. The plans include incentives for merchants, integrated customer loyalty programmes and support for dynamic authentication technologies. More
January 30th, 2012
Nice retailers use NFC to attract shoppers
The new Carte Magique has been introduced by independent retailer trade body OCAN to help its members fight back against online discounters. More
January 27th, 2012
ZapTap puts NFC on the shelf
Canadian start up ZapTap is using NFC tags instore to give product information to shoppers. By tapping tags on a shelf using a smartphone, consumers will be able to see further information, reviews and offers... More
January 26th, 2012
Schwing! LikeBelt concept reads NFC tags with a hip thrust
Enterprising developers have come up with a 'LikeBelt', an NFC-enabled belt buckle that can register Facebook 'likes' or check-ins with a thrust of the wearer's hips. The humorous concept, essentially a Nexus S handset with... More
January 25th, 2012
Swedish retailer launches NFC loyalty programme
Leading Swedish retail chain ICA says it picked NFC for the rewards programme at its ICA To Go food store in Stockholm because it will appeal to the tech savvy, health-conscious city dwellers it wants to attract. More
January 24th, 2012
Xing adds contacts with NFC
German B2B social network Xing has added support for NFC, allowing members to add new contacts to their network by simply tapping together their mobile phones. Xing is using the Android Beam peer-to-peer functionality included... More
January 24th, 2012
Paperlinks platform adds NFC
Paperlinks, a service that enables business users to create and manage QR and barcode based campaigns, has included NFC tag reading functionality in its new barcode scanning app for Android devices. More
January 23rd, 2012
NBC offers sales in taxis
US broadcaster NBC has extended an agreement with Verifone which will see the television network's content and ads appear on the POS company's payment-enabled out-of-home advertising system. Verifone Media has screens in 12,000 taxis —... More
January 23rd, 2012
Barcode reader app adds NFC
Enterprise barcode scanning specialist Skycore is adding NFC tag reading and writing capabilities to its codeREADr app for Android devices. The functionality is currently in beta and being trialled with customised versions of the app. More
January 19th, 2012
Helsinki uses 20,000 NFC tags
Nearly 20,000 NFC tags from UPM RFID will be embedded in smart posters and stickers used to promote Helsinki's year as the World Design Capital. The BullsEye NFC tags feature NXP's Mifare Ultralight chips and... More
January 17th, 2012
RapidNFC compares performance of NFC tags
"The difference in NFC tag performance was both significant and surprising," says the NFC tag provider, and there was one clear winner in terms of overall performance. More
January 17th, 2012
Swedish carriers pick mobile wallet suppliers
4T Sverige, the joint venture company set up by Sweden's four mobile network operators, is to launch a mobile payments service that works with 97% of current phones and also provides support for NFC. More
January 16th, 2012
KDDI launches NFC in Japan
The mobile network operator will begin commercial NFC services from the end of January with partners including Japan Airlines, credit card issuers, loyalty programme providers and retailers. More
January 13th, 2012
Irancell demonstrates NFC payments and ticketing
Technology provider Etick, mobile network operator MTN-Irancell and Bank Pasargad have teamed up to demonstrate NFC payments in Iran. More
Featured events
- NFC, Smartcard & Payment Fair 2013 • 18-20 June 2013 • Seoul, Korea
- GlobalPlatform’s “The TSM of Today and Tomorrow” workshop • 18 June 2013 • Madrid, Spain
- Tap-to-shop: NFC in Retailing • 18 June 2013 • At your computer
- NFC World Congress 2013 • 24-26 September 2013 • Nice, France
- NFC & Mobile Payment workshops at Apps World 2013 • 22-23 October 2013 • London, UK
- More events...
- How to get your event listed here
