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Archive: Marketing & Promotion

Crosscliq delivers NFC magazine ad for BlackBerry, Rogers and CIBC

January 7th, 2013

An NFC-enabled advert has been included in the latest issue of a Canadian mobile operator’s customer magazine. Readers with an NFC phone can tap an advertisement placed by RIM in Rogers Communications’ Connected Rogers magazine to instantly… More

Tapit raises US$2.4m Series A to grow NFC platform

January 7th, 2013

The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China. More

ARM, Gemalto and G&D introduce alternative to NFC secure elements

December 18th, 2012

Trustonic, a joint venture set up by the three companies, will provide TSMs and service providers with the key to their own secure area within a trusted execution environment on an ARM processor, in exchange for a one-off fee, providing an alternative to secure element chips for applications requiring low- to mid-range security. More

Orange and China Mobile sign NFC development deal

December 18th, 2012

“By working together with China Mobile, we hope to show that the development of a SIM-card based approach using recognized standards will be a key factor in winning over consumer confidence as NFC services become more and more prevalent over the coming years,” says Orange’s Thierry Millet. More

China Mobile and Bank of China pick Verifone for NFC marketing and payments

December 18th, 2012

The Chinese carrier and bank will be using VeriFone’s Paymedia Mobile Marketing Platform to enable merchants, brands and third parties to deploy targeted campaigns to NFC mobile wallet users in the city of Shen Yang. More

The Mobile Wallet Report: PayPal takes its digital wallet overseas, biometrics gain ground and marketers flock to Apple Passbook

December 18th, 2012

In the December edition of Mobile Wallet Outlook, the NFC World team examines the resurgence of interest in using fingerprint verification at the point of sale, the innovative new services being built on top of Apple’s Passbook mobile wallet and the latest consumer adoption surveys. Our first “spot report” takes an in-depth look at PayPal’s digital wallet and in-store payments strategy and asks whether the online payments giant can succeed in crossing the online-offline divide. More

PayPal: “NFC will fail to gain mass adoption”

December 18th, 2012

In a blog post entitled “Looking Ahead to 2013“, PayPal president David Marcus sets out his “thought starters, perhaps predictions, for 2013″ — and at the top of the four-point list is “NFC will fail… More

MasterCard buys into NFC wallet provider C-Sam

December 17th, 2012

MasterCard has signed a strategic partnership agreement with C-Sam and also acquired a minority shareholding in the NFC mobile wallet and transaction platform provider. The move follows a deal the two companies signed in May 2012… More

Proxama opens US office

December 13th, 2012

UK-based NFC specialist Proxama is expanding overseas with the opening of an office in the US. “We expect 2013 to be a big year for NFC across the globe so having a presence in New York will position us perfectly for developing and servicing the new relationships we are establishing,” says managing director Miles Quitmann.

Mocapay adds wallet API

December 12th, 2012

Mocapay has launched a platform that enables merchants to add mobile wallet capabilities to their mobile apps via a single API. Using Mocapay’s API token solution, merchants can offer consumers the ability to select their choice of payment method from their mobile phone and then get a single-use six digit code that can be input at the point of sale via a keyboard, a barcode, a QR code or NFC.

Sixty banks and retailers sign up for new Korean mobile wallet service

December 12th, 2012

KT’s MoCa combines payment cards, coupons and offers stored in the cloud with a mobile wallet app that allows consumers to make payments at merchants via traditional barcodes, QR codes or NFC — providing retailers with the flexibility to use their prefered choice of POS hardware to close the “last inch” at the point-of-sale. More

Turkcell taps Timwe

December 12th, 2012

Turkish mobile network operator Turkcell is using Timwe’s NFC Launcher tag platform in its NFC home shopping service, available to users of its MaxiPlus5 NFC phone. The mobile phone ships with an NFC fridge magnet that customer can use to automatically launch a dedicated home shopping service.

Auchan picks mobile barcodes for France’s MCX

December 12th, 2012

“Our goal is to create the m-payment standard within the retail sector, independent of any telephone operators and banks,” says the head of Flash’n Pay, a new mobile wallet brand that has been created by one of the country’s largest grocery retailers and is set to go head to head with the French carriers’ NFC-based Cityzi service. More

UK catalogue giant Shop Direct tests NFC shopping

December 11th, 2012

The retailer’s online department store Very.co.uk has taken over a shop front in the busy Liverpool One shopping centre to promote three fashion collections that have been specifically tailored to meet the needs of local shoppers — based on the online browsing and purchasing behaviour of customers in the Liverpool area. More

MoSoCo picks Sequent for NFC payments, marketing and loyalty platform

December 10th, 2012

Mobile solutions specialist MoSoCo has chosen Sequent as its trusted service management (TSM) provider for the introduction of a cloud-based mobile loyalty, marketing and prepaid card processing service for Polish retailers. “Sequent’s secure technology will allow… More

Christmas app conjures up Santa with an NFC tap

December 7th, 2012

US NFC developer TeamProjectsOnly has come up with a hi-tech and festive way to reward children for good behaviour in the run up to Christmas, using NFC phones and tags. More

PragmatIC starts production

December 5th, 2012

UK start up PragmatIC Printing has begun mass producing its printed logic circuits for the first time. The company’s technology can be used to produce interactive tags that include a display and can be read and powered up by an NFC phone. PragmatIC is currently working with Tigerprint, a subsidiary of Hallmark, in the greeting card sector and with De La Rue to develop security labels.

TapMyBiz adds NFC cards

December 5th, 2012

Israeli start up TapMyBiz can now supply customised NFC business cards over the web. “Each card comes equipped with an embedded NFC/RFID chip,” the company’s Laurent Flaster has told NFC World. “You can include your contact information or a direct link to your website, social media or a YouTube video. To exchange this information simply tap any NFC capable smartphone and your information is automatically saved to that device.”

GSMA to showcase NFC at Mobile World Congress

December 5th, 2012

NFC use cases are to feature heavily at the 2013 Mobile World Congress as well as around the host city, Barcelona, during the February 2013 event. “As part of the NFC Experience, the GSMA will… More

Salt Lake Tribune reports on Isis pilot

December 5th, 2012

Salt Lake Tribune reporter Vince Horiuchi has been out and about in the city testing Isis, following the October 2012 launch of the NFC mobile payments venture’s pilots in Salt Lake City and Austin, Texas. “To… More

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