Marketing & Promotion
December 22nd, 2011
Japanese carriers form NFC consortium
NTT Docomo, KDDI and Softbank Mobile have set up the Japan Mobile NFC Consortium with the aim of working together to coordinate the switch from Japan's existing Osaifu-Keitai non-NFC standard mobile payments system to NFC. More
December 20th, 2011
PayPal tests NFC payments in Stockholm
"Over the next few months we'll be testing many different proximity payments technologies (including NFC) and exploring numerous partnership opportunities," says the online payments giant. More
December 20th, 2011
Coca-Cola tests NFC advertising in Singapore
Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore. The campaign promotes the company's Coca-Cola and Fanta drinks brands and uses the NFC-enabled Mobile Life! network of two hundred advertising panels introduced by Clear... More
December 20th, 2011
Estonian banks look into NFC
Estonia's leading banks have begun work on an NFC research project in conjunction with mobile network operator EMT, part of the TeliaSonera group. The applied research project aims to discover the viability of introducing contactless... More
December 19th, 2011
eAgile picks Avery tags
US-based RFID tag supplier eAgile is now offering a range of printed products including signs, business cards, and labels that incorporate Avery Dennison's recently launched N-Zone NFC tags. "NFC products are easy to use, functional,... More
December 19th, 2011
RIM to launch UK NFC campaign
RIM is to run a series of marketing campaigns designed to educate UK consumers on the benefits of NFC during 2012. "You will see cobranded activity with us and the mobile operators communicating how NFC... More
December 19th, 2011
Paris gets interactive NFC mailboxes
French postal service La Poste has added NFC stickers to mailboxes in the central Hotel de Ville area of Paris, allowing passersby to receive information on local services and providing La Poste with the potential to generate new advertising revenues. More
December 18th, 2011
ABI forecasts NFC tag market
Smart posters and mobile marketing programmes have used more than half the NFC tags shipped to date and will account for 70% of shipments in 2016, according to a new report from ABI Research. In... More
December 18th, 2011
Isis reveals global ambitions
US NFC venture Isis is exploring the potential of expanding overseas, Bloomberg reports. Isis "has held discussions to explore international opportunities," Jaymee Johnson, Isis' head of marketing, told the news service. "The underlying equity partners... More
December 18th, 2011
Chevron to test Google Wallet
Six hundred Chevron gas stations in the US are to begin accepting Google Wallet payments and will "send out signage and other point-of-purchase (POP) material to stations before year's end," CSP Daily News reports. "Chevron... More
December 18th, 2011
NFC shopping zone opens in Seoul
Korea's leading mobile network operators, card networks, phone manufacturers and government agencies have joined forces to provide shoppers in Seoul's busiest shopping district with a wide range of NFC services including payments, couponing, smart posters and digital receipts. More
December 15th, 2011
New report maps out the current status and future trends in the NFC market
A new research report by Sarah Clark, editor of NFC World, sets out the current state of play in the international NFC market, explains the critical factors for success, identifies the issues that remain to be resolved and analyses the opportunities for growth in the year ahead. More
December 13th, 2011
Security researchers raise Google Wallet concerns
The amount of unencrypted data stored by the Google Wallet app "surpasses what we believe most consumers find acceptable," says digital forensics specialist viaForensics in a report on the security of the search giant's NFC wallet — but no access to the secure element was gained. More
December 13th, 2011
Microsoft adds NFC to tag platform
The software giant has expanded its Microsoft Tag platform to include support for NFC tags as well as QR codes and its own tag technology, ahead of the expected release of the first Windows Phone NFC devices in 2012. More
December 12th, 2011
Isis picks Gemalto for NFC mobile commerce platform
The core trusted service management (TSM) platform to be used by the US NFC joint venture between AT&T, T-Mobile and Verizon Wireless will be provided by France-based Gemalto. More
December 9th, 2011
Starbucks China adds NFC to festive check-in campaign
The coffee giant is using NFC-enabled posters to promote a rewards campaign that will see everyone who checks in to Starbucks via social network Jiepang getting a voucher for a free drink upgrade — but only if a total of 30,000 check-ins is reached by the Christmas deadline. More
December 9th, 2011
eProvenance tracks wine shipments with NFC
Adding NFC temperature sensors to cases of wine "will motivate importers to verify quality conditions, give retailers more information to share at point of sale, and lead consumers to check the quality of what they are buying," says the wine tracking specialist's founder. More
December 9th, 2011
Google Wallet on way to UK?
The UK will be the next country to get Google Wallet, following its US launch in October 2011, according to Les Echos. A pilot project involving both NFC payments and offers will begin in London... More
December 6th, 2011
KPMG reports on consumer attitudes to mobile
A new survey from KPMG has found that 41% of shoppers now use their phone to research products and services in-store and consumers are increasingly willing to share data with advertisers if it saves them money — but concerns over mobile payments security and privacy issues remain. More
December 6th, 2011
Coles to go contactless
Australian grocery giant Coles is to upgrade its Ingenico point-of-sale terminals to support contactless payments, CNet Australia reports. Coles will begin testing readers in selected stores in February and complete the rollout to all its... More
Featured events
- NFC, Smartcard & Payment Fair 2013 • 18-20 June 2013 • Seoul, Korea
- GlobalPlatform’s “The TSM of Today and Tomorrow” workshop • 18 June 2013 • Madrid, Spain
- NFC World Congress 2013 • 24-26 September 2013 • Nice, France
- NFC & Mobile Payment workshops at Apps World 2013 • 22-23 October 2013 • London, UK
- Cartes 2013 • 19-21 November 2013 • Paris, France
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