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Archive: Marketing & Promotion

Universal Music launches NFC poster campaign in Paris

March 25th, 2013

Mobile network operator Orange has teamed up with outdoor advertising company Insert to enable fans to download information about the new album by French artist Zazie as well as purchase it from their mobile phones. More

Film festival says it’s showtime with NFC posters

March 25th, 2013

The Go Short film festival, held in the Dutch city of Nijmegen from 13 to 17 March, used NFC tags to provide movie-goers with information on upcoming screenings and locations. Netherlands-based startup Tag N Tap provided posters… More

Gemalto sees profit in TSM services

March 22nd, 2013

“Customers will only have one TSM. It’s like a billing system; if you’re in, it’s harder to get you out rather than if you fight to get in,” says Olivier Piou. “I think that we have a very good momentum.” More

Korean banks launch NFC payments service

March 20th, 2013

Sixteen Korean banks have introduced BankWallet, a prepaid NFC payments service that uses a platform developed by interbank clearing house KFTC. SK Telecom subscribers with an NFC phone will be the first to be able to use the new service and KT customers will be added soon. More

Telecom Italia tests NFC food deliveries

March 19th, 2013

Telecom Italia has launched a new initiative, in collaboration with Unicoop Tirreno, allowing employees to order grocery deliveries at work using NFC smart posters placed around their offices. Staff need to register online with the… More

Video shows Wii U NFC toys in action

March 18th, 2013

Nintendo has released a video trailer for Pokémon Scramble U — expected to be known as Pokémon Rumble U outside Japan — which shows how the range of NFC-enabled toys that will be available with the… More

Samsung Galaxy S4 launches with support for NFC and 1D barcodes

March 15th, 2013

The smartphone maker’s new flagship device is the first to use Mobeam technology, allowing coupons, loyalty cards, gift cards, event tickets and more to be transmitted from the device to any of the 165m laser scanners installed in retail stores today. More

10,000 NFC ad panels go live across the UK

March 14th, 2013

Fast food chain KFC, the new Danny Boyle movie Trance and the West End musical The Bodyguard are the first to take advantage of out-of-home media owner Clear Channel’s new platform.  More

Signbox partners with Proxama

March 13th, 2013

Interactive sign maker Signbox has chosen Proxama‘s TapPoint platform to deliver smart poster campaigns using its Enlighten NFC displays. The new partnership “creates a powerful and persuasive product offer for brand custodians, retailers and campaign managers, giving them an unrivalled opportunity to enhance relationships with customers and prospects,” says Mark Bartlett, managing director of Signbox.

Weve picks Logic Group for coupon and loyalty pilot

March 13th, 2013

Weve, the joint venture between the three major mobile network operators that is working to bring mobile payments services to market in the UK, has chosen customer interaction specialist The Logic Group as one of… More

Logic Group to offer NFC in-store marketing platform to retailers

March 13th, 2013

Retail technology specialist The Logic Group has partnered with NFC provider Proxama to create an in-store NFC marketing platform for retailers. The platform will enable retailers to distribute vouchers and coupons to shoppers via NFC-enabled smart posters… More

Disney MyMagic+ sets a new bar for mobile wallet design

March 12th, 2013

A new report from the NFC World team has found that Disney’s new MagicBand bracelet system provides unmissable lessons for anyone planning, implementing or supplying mobile wallet solutions. More

Jogtek launches passive NFC shelf-edge labels

March 12th, 2013

Taiwan-based RFID specialist Jogtek has launched a range of NFC-enabled shelf-edge labels that work without a battery. The passive labels can be updated via an NFC phone and can also be used by NFC phone users… More

Wolfsoniana Museum adds NFC tags to exhibits

March 12th, 2013

The Wolfsoniana Museum in Genoa, Italy is offering visitors a more immersive experience with the addition of NFC and QR code tags to eleven of its artworks. By tapping an NFC smartphone to the tags or… More

Samsung promotes Galaxy Note II with NFC campaign

March 12th, 2013

Samsung Electronics Australia has launched an ad campaign for the Galaxy Note II that makes use of  NFC. The campaign, created by Australian digital agency Amnesia Razorfish, showcases work created by up-and-coming artists on the Galaxy… More

Adspace to roll out NFC advertising in 140 US shopping malls

March 11th, 2013

The video advertising display owner will be using NFC specialist Blue Bite’s mTag platform to offer advertisers the ability to provide shoppers with access to content downloads, web-based games, promotions and more via NFC and QR codes. More

Telus mobile payments coming “very soon”

March 7th, 2013

Future Telus smartphones will use Gemalto’s UpTeq NFC SIM cards to securely store customer credentials, it was announced today. “Gemalto’s UpTeq NFC SIM technologies comply with the most stringent global security requirements and they have… More

Hointer adds NFC to next generation store concept

March 6th, 2013

“I think that it is very important for us, as retailers around the world, to reinvent the way customers shop in store,” says the CEO of fashion retailer Hointer, which uses NFC, QR codes and self-checkout to replace traditional shop assistants. “It has lost its edge and has fallen behind online shopping and what it needs is an infusion of sorts; an infusion of technology that I found in NFC.” More

GSMA reports on NFC Experience at MWC

March 6th, 2013

More than 10,000 Mobile World Congress 2013 attendees tried out the NFC Experience at this year’s event. “We can probably improve a few things regarding the ergonomics,” the GSMA’s head of NFC has told NFC World, “but overall it went smoothly.” More

Towns pick NFC to drive shoppers back to British high streets

March 6th, 2013

“A town and city centre is only vibrant and thriving if people find a reason to go there”, Guy Douglas of ATCM says. “NFC is a way of delivering an enhanced town centre offer, which can only be a good thing especially when the high street is hugely challenged by ecommerce.” More

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