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Archive: Marketing & Promotion

Disney MyMagic+ sets a new bar for mobile wallet design

March 12th, 2013

A new report from the NFC World team has found that Disney’s new MagicBand bracelet system provides unmissable lessons for anyone planning, implementing or supplying mobile wallet solutions. More

Jogtek launches passive NFC shelf-edge labels

March 12th, 2013

Taiwan-based RFID specialist Jogtek has launched a range of NFC-enabled shelf-edge labels that work without a battery. The passive labels can be updated via an NFC phone and can also be used by NFC phone users… More

Wolfsoniana Museum adds NFC tags to exhibits

March 12th, 2013

The Wolfsoniana Museum in Genoa, Italy is offering visitors a more immersive experience with the addition of NFC and QR code tags to eleven of its artworks. By tapping an NFC smartphone to the tags or… More

Samsung promotes Galaxy Note II with NFC campaign

March 12th, 2013

Samsung Electronics Australia has launched an ad campaign for the Galaxy Note II that makes use of  NFC. The campaign, created by Australian digital agency Amnesia Razorfish, showcases work created by up-and-coming artists on the Galaxy… More

Adspace to roll out NFC advertising in 140 US shopping malls

March 11th, 2013

The video advertising display owner will be using NFC specialist Blue Bite’s mTag platform to offer advertisers the ability to provide shoppers with access to content downloads, web-based games, promotions and more via NFC and QR codes. More

Telus mobile payments coming “very soon”

March 7th, 2013

Future Telus smartphones will use Gemalto’s UpTeq NFC SIM cards to securely store customer credentials, it was announced today. “Gemalto’s UpTeq NFC SIM technologies comply with the most stringent global security requirements and they have… More

Hointer adds NFC to next generation store concept

March 6th, 2013

“I think that it is very important for us, as retailers around the world, to reinvent the way customers shop in store,” says the CEO of fashion retailer Hointer, which uses NFC, QR codes and self-checkout to replace traditional shop assistants. “It has lost its edge and has fallen behind online shopping and what it needs is an infusion of sorts; an infusion of technology that I found in NFC.” More

GSMA reports on NFC Experience at MWC

March 6th, 2013

More than 10,000 Mobile World Congress 2013 attendees tried out the NFC Experience at this year’s event. “We can probably improve a few things regarding the ergonomics,” the GSMA’s head of NFC has told NFC World, “but overall it went smoothly.” More

Towns pick NFC to drive shoppers back to British high streets

March 6th, 2013

“A town and city centre is only vibrant and thriving if people find a reason to go there”, Guy Douglas of ATCM says. “NFC is a way of delivering an enhanced town centre offer, which can only be a good thing especially when the high street is hugely challenged by ecommerce.” More

Kovio signs NFC big data deal with Symphony Teleca

March 6th, 2013

“Big data” analytics specialist Symphony Teleca has signed a strategic development partnership deal with printed silicon tag maker Kovio. “NFC-enabled mobile phones are bringing about a new era in consumer marketing, enabling manufacturers and retailers to gather… More

Sharetapes mixes music with NFC

March 5th, 2013

A startup is using NFC tags, printed to look like cassette tapes, to provide a modern day version of a traditional mixtape, enabling musicians, DJs and fans to share their favourite music via a new kind of physical media. More

Canadian Kiosk launches NFC rewards

March 4th, 2013

Users of the online city guide can take part in real world missions that let them collect rewards by visiting, say, three different art galleries in a six hour period or three participating bars in twelve hours. More

BlackBerry pushes Z10 with NFC prizes in UK malls

March 4th, 2013

BlackBerry has launched an NFC-led campaign in the UK to promote its new BlackBerry Z10 mobile phone. The mobile phone maker has teamed up with NFC specialist Proxama and experiential marketing agency Experience Worldwide to create a… More

Think&Go wins NFC Challenge

February 28th, 2013

Think&Go NFC has picked up first prize in the GSMA’s NFC Challenge at Mobile World Congress 2013 for its Dynamic NFC-Screen, a display technology that enables NFC phone users to interact with video promotions, collect coupons, download content, navigate through advertising media and add products to a mobile shopping basket. “GSMA judges described it as a real wow effect for NFC”, says Think&Go’s Tim Baker.

VeriFone and SK C&C team up for NFC wallets

February 27th, 2013

POS maker VeriFone and Korea-based IT company SK C&C have announced they are working together to deploy mobile wallet solutions for “several large mobile network operators”. “Our partnership with VeriFone will enable MNOs to rapidly and easily… More

Russian carriers plan NFC JV

February 27th, 2013

Russia’s “Big Three” mobile network operators — MTS, Vimpelcom and MegaFon — are in discussions to create a joint venture company for the rollout of NFC services, Alexander Popovskiof, vice president of operations at MTS, has told Vedomosti.

Samsung enters the mobile wallet market

February 27th, 2013

Samsung has unveiled its own mobile wallet app at Mobile World Congress 2013. Samsung Wallet “is a convenient mobile app which allows users to store and manage event tickets, boarding passes, membership cards and coupons… More

Six and Nexperts to develop NFC loyalty standard

February 27th, 2013

Bank owned transaction processor Six Payment Services, one of Europe’s largest, has partnered with NFC specialist Nexperts to develop a standard approach to handling NFC loyalty applications. “The market for electronic loyalty cards and mobile coupons is… More

GSMA honors KT and SK Telecom for NFC

February 26th, 2013

Korean mobile network operators KT and SK Telecom have been named as the winners of the 2013 GSMA Chairman’s Award, the association’s most prestigious honour, in recognition of “their pioneering efforts and leadership in driving the adoption… More

Think&Go demos Android NFC device for field workers

February 25th, 2013

Think&Go NFC is demonstrating a new NFC device from technology provider Famoco at Mobile World Congress 2013. The Famoco FX 100 Series is an Android-based device which can operate in all three NFC modes — tag… More

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