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Archive: Marketing & Promotion

HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada

July 30th, 2014

HBC Department Store Group has begun using Bluetooth Low Energy (BLE) beacons placed around its Hudson’s Bay and Lord & Taylor department stores in Canada and the US “to deliver digital experiences to consumers’ smartphones… More

Pepsi tests NFC for shopper marketing

July 29th, 2014

Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”. The pilot at the Pepsi Bottling branch in Burnsville, Minneapolis resulted in a 48% click-through conversion rate, 2.8% engagement rate and 1.34% response rate. A full case study is available here (PDF).

Interest in mobile payments grows

July 29th, 2014

Some 53% of consumers globally report they have either used or are interested in redeeming offers and coupons with their phones, while 44% have used or are interested using their mobile device to pay for things in stores and restaurants, according to new research from Ovum. “Combined rewards and offers in conjunction with mobile payments are set to be a common feature in the near term as a means to reach consumers and drive spending in new ways,” the analysts conclude.

Zuckerberg: Facebook is working on payments but it will take time to get it right

July 28th, 2014

Facebook is looking into the potential of adding payments capabilities across its business, CEO Mark Zuckerberg has explained during the company’s first earnings call following the hiring of PayPal boss David Marcus to head its… More

Hillshire sells more sausages with BLE beacons

July 28th, 2014

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those… More

Jamba Juice gives away 1m NFC smoothies

July 28th, 2014

One million free juices and smoothies have been given out free of charge by Jamba Juice to Isis NFC mobile wallet users since the ‘Million Free Juice or Smoothie Giveaway’ promotion launched in October 2013. Jamba has also signed up one million members for its Insider Rewards loyalty program, developed in partnership with Spendgo. Launched five months ago, the program lets customers type their phone number into a POS terminal to “receive rewards, personalized offers and free Jamba product”.

Festival uses BLE to gain insights into attendee activity

July 23rd, 2014

This year’s Bonnaroo Music and Arts Festival has used Bluetooth Low Energy (BLE) beacons to track how visitors moved around the site so that it can “shape and streamline the festival in the future”. One… More

Target launches image recognition app

July 23rd, 2014

US retail chain Target has launched an image recognition app that lets customers buy items from magazine adverts, catalogs and other media showing the retailer’s ‘In a Snap’ icon. Shoppers hold their phone over a product to capture its image and are then presented with product information and the ability to add the item to their cart and buy it from Target.

Facebook tests buy button

July 18th, 2014

Facebook is testing a ‘buy’ button which allows consumers to purchase products through the social media platform. “With this feature, people on desktop or mobile can click the ‘buy’ call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook,” says the social network.

Twitter buys Cardspring

July 18th, 2014

Twitter has acquired card-linked offers platform Cardspring for an undisclosed sum. “As we work on the future of commerce on Twitter, we are confident the CardSpring team and the technology they have built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users,” Twitter says.

Clear Channel launches NFC advertising in the US and Canada

July 18th, 2014

Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets. Bluetooth beacons may also be added to the service “when client demand and consumer benefit arise”, the… More

Apple Japan adds digital gift card

July 17th, 2014

Apple has introduced a digital version of the iTunes gift card in Japan that replaces the need for customers to buy a physical card. “To substitute for a physical gift card, iTunes Pass installs a new pass inside of the iOS Passbook application,” 9to5Mac reports.

DMA warns on push messaging

July 15th, 2014

One in three UK smartphone or tablet owners have never enabled push notifications on their connected devices and 78% of those who have enabled it would immediately delete the app or disable the notification if they were unhappy with the push notifications they receive, a DMA UK survey has found. Sales promotions (34%), new product launches (26%) and location-based offers (24%) top the list of push notifications consumers are most willing to receive.

Marriott to deliver rewards to guests via BLE

July 14th, 2014

Hotel chain Marriott is adding support for Bluetooth Low Energy (BLE) beacons and special offers to its rewards program, enabling guests to access deals provided by Marriott hotels and other businesses during their stay. The… More

Brits turn to mobile for purchase decision making

July 11th, 2014

Nearly half of all UK consumers with a tablet or smartphone (46%) now use mobile devices as their primary tool for telecoms purchase decision making, 39% for insurance and 33% for retail, according to new… More

French shopping centre uses BLE beacons to help retailers attract customers

July 11th, 2014

Les Terrasses du Port, a new 480-hectare shopping centre in the French city of Marseille, has installed Europe’s largest network of Bluetooth Low Energy (BLE) beacons, enabling retailers such as Zara and H&M to deliver… More

UK city to run NFC, QR and BLE shopper marketing pilot

July 11th, 2014

Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich. Proximity engagement… More

Two thirds of UK smartphone owners open to the idea of mobile wallets

July 10th, 2014

Two thirds of UK smartphone owners are open to the idea of using a mobile wallet, according to a survey conducted by Marketing Sciences — but most consumers want to use a mobile wallet to… More

Hungarian Mobile Wallet Association reports NFC pilot results

July 7th, 2014

Participants in The Hungarian Mobile Wallet Association’s MobilTarca NFC pilot made 41,000 payments valued at more than 120 million HUF (US$525,000) during the first 12 months of the trial, the association has revealed. Users also… More

Boots delivers personalised offers to shoppers via new mobile app

July 3rd, 2014

UK pharmacy and retail chain Boots has launched a new mobile app that tailors offers to a customer’s shopping habits. Customers will be able to browse through special deals, select their favourites and then redeem… More

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