Marketing & Promotion
April 16th, 2013
Eagle Eye gets US and European EMV coupon patents
Loyalty and payments specialist Eagle Eye Solutions has been granted US and European patents for an EMV-based digital coupon and gift voucher solution that allows point-of-sale terminals to be used to both process card payments... More
April 16th, 2013
JusTap adds NFC coupons
Mumbai-based JusTap! has announced JusPocket, an NFC couponing platform that allows brands to run multiple coupon and deal campaigns in real time. JusPocket can be integrated into POS systems or accessed from a web browser,... More
April 16th, 2013
German transport operators pick NFC Netstore’s durable outdoor tags
Finnish tag supplier NFC Netstore is to provide its Contact Point durable NFC tags to Deutsche Bahn for the rail operator's Touch&Travel national NFC ticketing scheme. Regional transportation operator RMV has already installed 25,000 of the new tags across the Frankfurt region. More
April 15th, 2013
CheckinDJ uses NFC, social media and Spotify to reinvent the jukebox
Venues, or groups of friends, can use the system to choose what music should be played — based on the combined preferences of everyone present at the time. More
April 15th, 2013
Think&Go, Comprion, Taztag, Sistel, Payter and Seibersdorf win Wima NFC awards
The winners of this year's Wima NFC competition have been announced — with Think&Go NFC scooping three awards. The NFC retail specialist's Tim Baker picked up awards for Best Retail Solution for NFC Shopping and... More
April 12th, 2013
South West Trains provides passengers with special offers via NFC
The Tap4Offers platform has been installed in 360 of the UK rail operator's carriages and platform provider KBH plans to extend the service to 6,000 carriages operated by eleven rail service providers later this year. More
April 12th, 2013
Wroclaw restaurant tries NFC table tents
Local NFC specialist NFC Group has implemented NFC table stands and placed NFC stickers on doors in an Indian restaurant in Wroclaw, Poland. Guests are directed to a landing page when they use their smartphone... More
April 12th, 2013
SkyeTek adds NFC module
RFID reader manufacturer SkyeTek has launched its first NFC product. The Gemini NFC and Mifare reader module is a "low-cost and ultra-low power reader/writer module" aimed at the access control, brand loyalty and mobile wallet... More
April 11th, 2013
NFC house buying system promises more privacy for sellers
Academics from the School of Computing and Mathematics at Plymouth University have developed an NFC tag platform that allows sellers to promote their property in a more discreet way than the traditional 'for sale' board.... More
April 11th, 2013
Seamless adds NFC to QR payments platform
Seqr does not require merchants to install new hardware and promises to cut transaction fees in half by bypassing the traditional payments networks. McDonald's, Axfood and Kjell & Company have already adopted the system in Sweden. More
April 10th, 2013
NFC tags beat QR codes in Dutch retail pilot
"We have found that the NFC tags are more popular than the QR codes because they are very simple to use," upmarket fashion retailer Vic has told NFC World. "It is definitely something we hope to keep in our store going forward into the future; it is our way of connecting our online and offline worlds." More
April 10th, 2013
Consumer awareness of NFC remains low across Europe
Only 8% of European consumers are aware of NFC technology, up just 2% from a year ago, a survey of 9,000 people in six European countries has found. QR Codes, meanwhile, recorded a 14% rise... More
April 10th, 2013
Helixion launches NFC payments platform
NFC payments specialist Helixion has launched Lok-MPL, a new mobile payments platform which the company says already has the backing of 12 major European banks. The platform, which is being used by Swiss mobile network... More
April 9th, 2013
Rosenberg launches new NFC business
Industry veteran Einar Rosenberg has launched a new company that plans to roll out twelve new NFC services over the next year. Creating Revolutions' first service is MyCardNFC, an NFC-powered contact exchange application that combines... More
April 9th, 2013
RR Donnelley adds NFC printing
Global print giant RR Donnelley has introduced support for NFC tags into its range of printed products, including retail displays, product packaging, shipping labels, catalogues and magazines. "Now we offer customers single-source convenience and control... More
April 9th, 2013
Starhub launches NFC movie tickets in Singapore
"The mobile ticketing innovation is the world's first NFC mobile wallet with P2P redemption of movie tickets," says technology provider C-SAM. "This new capability reduces the time customers spend purchasing and redeeming tickets, creating a compelling and seamless customer experience for movie ticketing." More
April 8th, 2013
Three runs NFC ad campaign on Stockholm subway
"We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration," technology provider Tapit's Niklas Bakos told NFC World. "Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge." More
March 27th, 2013
NHS uses NFC for drink campaign
Marketing agency Charge has taken to the city streets in north east England to promote "Don't let drink sneak up on you", an alcohol abuse awareness campaign being run by the NHS' Change 4 Life... More
March 27th, 2013
Avanade unveils interactive shopping with NFC, augmented reality and Kinect motion sensing
The Microsoft- and Accenture-owned IT company's new solution allows consumers to select items promoted on interactive screens and then "drag and drop" them into their mobile phone using simple hand gestures, to collect detailed information about a product or add it to a shopping basket. More
March 26th, 2013
Domino’s Pizza launches NFC offers in the UK
The takeaway pizza chain's new Windows Phone 8 app allows customers to receive rewards by tapping their phone to NFC tags embedded in promotional material placed at the counter. More
Featured events
- NFC, Smartcard & Payment Fair 2013 • 18-20 June 2013 • Seoul, Korea
- GlobalPlatform’s “The TSM of Today and Tomorrow” workshop • 18 June 2013 • Madrid, Spain
- Tap-to-shop: NFC in Retailing • 18 June 2013 • At your computer
- NFC World Congress 2013 • 24-26 September 2013 • Nice, France
- NFC & Mobile Payment workshops at Apps World 2013 • 22-23 October 2013 • London, UK
- More events...
- How to get your event listed here
