Wednesday 16 April 2014 | RSS

 
Feedback
 

Archive: Marketing & Promotion

Orange Cash goes live in France

February 13th, 2014

Orange Cash, the prepaid NFC payments service announced by Orange and Visa in November 2013, is now live in the French cities of Strasbourg and Caen. The launch is being supported with a credit of… More

Hungarian mobile wallets get NFC event ticketing

February 7th, 2014

The NFC mobile wallet being tested by Hungarian carriers Magyar Telekom, Vodafone and Telenor with MasterCard, OTP Bank and loyalty scheme operator SuperShop is expanding its range of services to include ticketing for live events… More

Weve partners with MasterCard for NFC payments in the UK

February 6th, 2014

Weve, the mobile commerce joint venture between the UK’s three largest mobile network operators, has partnered with MasterCard to add NFC payments to its offering. “We are in dialogue with all the major banks” and… More

Delage to include NFC chips in premium leather bags

January 30th, 2014

French leather goods brand Delage has partnered with NFC object identification specialist Selinko to integrate NFC tags into its range of premium leather bags. The chips will be provided by Inside Secure and the first… More

UK retailer Argos pilots NFC marketing in 40 UK stores

January 30th, 2014

UK retail chain Argos is conducting an NFC pilot in 40 of its stores, enabling shoppers to tap their NFC smartphones to engage with store staff wearing NFC-enabled lanyards and have the latest offers sent… More

Rabobank sets NFC mobile wallet launch date

January 29th, 2014

The NFC payments pilot in the Dutch city of Leiden has proved successful in terms of both consumer and merchant uptake, partners Rabobank, ING and ABN Amro report — and Rabobank is now set to… More

Royal Bank of Canada launches NFC payments in the cloud

January 21st, 2014

Royal Bank of Canada has introduced an NFC mobile payments service that stores customers’ card details in the cloud. The new RBC Wallet is available to customers with a Samsung Galaxy S III or Samsung… More

AIB promotes Me2U via NFC

January 20th, 2014

Allied Irish Banks is publicizing its new Me2U P2P mobile payments app via an NFC campaign running on 500 Adshel “six sheet” bus stop posters, 10 fully wrapped bus shelters and 55 further six sheets located in cinema lobbies across Ireland. Tapping the NFC tags on the ads takes the user to a landing page where they can download the Me2U app. The campaign was planned by Starcom and outdoor specialist Source Out Of Home.

Wirecard NFC wallet gets BLE

January 17th, 2014

German payments technology provider Wirecard has added support for Bluetooth Low Energy (BLE) to its mobile wallet platform. “With BLE, the Wirecard Mobile Wallet communicates directly with the point-of-sale system,” the company says. “This then enables it to also offer a wide range of services that add value for customers in the fields of loyalty, vouchers and personalised offers.”

Madshus adds NFC to skis

January 17th, 2014

Cross country ski maker Madshus is to incorporate NFC chips into its 2014/15 Redline and Champion range skis, enabling retailers to select the ideal set of skis for customers more quickly. The NFC chips will… More

Apple patent combines NFC, Bluetooth and WiFi for mobile payments

January 16th, 2014

A newly published Apple patent application uses a secure element in a mobile phone to store cardholder data, NFC to initiate a transaction and Bluetooth or WiFi to complete the processing of a transaction and… More

Thinaire combines NFC and BLE

January 15th, 2014

NFC marketing specialist Thinaire has added support for Bluetooth LE to its mobile engagement management platform, enabling brands to communicate with consumers via either NFC or BLE — depending on the capabilities of their mobile device. The introduction of Thinaire Spaces “is based on marketers’ demand for both BLE and NFC to meet their emerging needs across retail, media, product and beyond,” says CMO Patrick Meyer.

O2 UK to shut down mobile wallet service

January 9th, 2014

Mobile network operator O2 is to cease operating its O2 Wallet service in the UK on 31 March. Launched in April 2012, the service included a range of money transfer, mobile shopping and offers services… More

CES visitors get NFC badges

January 6th, 2014

Attendees at this week’s 2014 International CES show in Las Vegas are being provided with NFC  badges that can be used to exchange business credentials and retrieve product information from other NFC devices as well… More

Russian supermarket tests NFC for personalised shopping and loyalty

December 17th, 2013

Russian premium supermarket chain Land is piloting personalised NFC shopping using technology developed by Synqera, which combines ‘Loyalty Generator’ coupon dispensers at the front of the store and NFC-enabled Simplate payment devices at the checkout. More

Tim Hortons launches NFC payments service using Host Card Emulation

December 13th, 2013

North American coffee chain Tim Hortons has launched an NFC mobile payments service using Host Card Emulation (HCE) at 3,500 locations in Canada and 800 in the United States. It is currently available to customers… More

NFC in Toys and Games webinar: See it now on NFC World

December 12th, 2013

NFC World’s “Tap and Play! NFC in Toys and Games” webinar is now available to view online. 331 people registered to attend the event live — and participants gave it an overall rating of 4.1… More

Isis vending promo goes live

December 9th, 2013

USA Technologies and Isis’ ”Fifth Purchase Free” loyalty program is now live on more than 62,000 vending machines across the US. The promotion gives a fifth purchase free to users who make four purchases with their Isis Mobile Wallet at a USAT vending machine.

Giraffe restaurants offer NFC treats

December 6th, 2013

London branches of Tesco-owned restaurant chain Giraffe have begun offering customers daily giveaways through NFC table tents as part of an online advent calendar campaign. Customers can retrieve a special offer, Christmas tip, free chocolate,… More

Edmonton mall goes NFC

December 6th, 2013

Shoppers at the Southgate Centre mall in Edmonton, Canada, can now access a range of information and offers by tapping their NFC phone to interactive directory points provided by Visionstate. Coupons, product information, restaurant menus and competitions will all be available via the Virtual Customer Care Interface (ViCCi) points.

Page 3 of 5312345...102030...Last »