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Archive: Marketing & Promotion

Isis delays US NFC launch

September 14th, 2012

The first pilots of the US mobile operators’ NFC payments program in Salt Lake City and Austin, Texas will not go ahead on schedule and no new date for the launch has yet been set, says Isis. More

JCDecaux UK picks Zappit for NFC

September 13th, 2012

Out of home advertising giant JCDecaux has picked Zappit as its preferred partner for the development of NFC-enabled services in the UK. The move follows the success of the Test the Near Future trial in Reading in March 2012, which employed Zappit technology.

Apple: No need for NFC today

September 12th, 2012

NFC isn’t needed to give iPhone owners what they need today, Apple’s Phil Schiller has told AllThingsD, in an interview following today’s launch of the iPhone 5: Apple Senior VP Phil Schiller said that Passbook… More

Thinaire expands NFC platform

September 12th, 2012

US-based NFC marketing specialist Thinaire has launched the Thinaire Enterprise Suite, an NFC marketing platform that combines NFC tags, analytics, and integration with existing CRM, social media and database platforms. Clients include News Corporation’s coupon publishing arm News America Marketing.

Casino to open world’s first NFC-enabled supermarket

September 12th, 2012

Shoppers at the French supermarket chain’s Les Belles Feuilles branch in Paris will be able to use shelf-edge labels equipped with NFC tags to obtain details of each of 25,000 products on offer, scan items into their basket and then checkout by simply tapping their NFC phone to a reader attached to the retailer’s cash register. More

LevelUp adds NFC to zero transaction fee merchant marketing platform

September 7th, 2012

The Google Ventures-backed service has introduced a new POS terminal that supports NFC as well as mobile barcodes and is available free of charge and with no transaction fees to merchants that participate in its payments and marketing programme. More

Spotify adds NFC

September 6th, 2012

Music streaming service Spotify has added NFC support to the latest version of its Android app, allowing users to share music via NFC on devices running Android 4.0 Ice Cream Sandwich and above.

Munzee adds NFC to geolocation game

September 5th, 2012

Geolocation game platform Munzee has added NFC capabilities to its service. Munzee combines the traditional scavenger hunt concept with gamification elements to enable smartphone users to claim rewards for finding hidden “Munzees” — tags posted by… More

Carriers get green light to launch NFC in the UK

September 5th, 2012

The European Commission has given its unconditional approval for the UK’s three largest mobile network operators to form a joint venture company to introduce NFC mobile payments and promotional services in the UK. More

Orange and Barclaycard add Galaxy S III to Quick Tap NFC payments service

September 4th, 2012

The UK carrier and card issuer’s service is now available on an Android smartphone for the first time and customers who activate Quick Tap on an S III by 5 October will receive a £50 credit they can use to make NFC purchases with their phone. More

Isis NFC phones appear on MasterCard list

August 29th, 2012

A number of NFC phones marked as approved for use by the three mobile network operator partners in NFC venture Isis have appeared on MasterCard’s list of approved mobile devices, adding to speculation that Isis is… More

Lilitab to offer iPad kiosk with NFC

August 29th, 2012

Tablet enclosure specialist Lilitab is to unveil an iPad-based kiosk, aimed at retailers, hotels, restaurants and event organisers, at TechCrunch Disrupt next month. The kiosk comes with the ability to add NFC as an option.

Isis to go live in September?

August 29th, 2012

US NFC venture Isis is on course to go live in September, narrowly managing to meet its planned launch date of “this summer”, according to Bloomberg, which says that Verifone CEO Doug Bergeron revealed the timing in an… More

Google: Isis model “not scaleable”

August 28th, 2012

“There are 8,500 issuers in the US and literally it will take them a lifetime to actually work through negotiations with all these issuers,” Google Wallet’s Robin Dua has told developers during an online Q&A session on its recent move to a cloud-based approach to card provisioning. More

Everything Everywhere signs mobile payments deal with MasterCard

August 27th, 2012

The exclusive deal between the payments network and the UK’s largest mobile network operator will see Everything Everywhere subscribers being offered a co-branded prepaid NFC payments product and a service allowing small businesses to accept payments using mobile devices. More

Singapore’s national NFC service goes live

August 27th, 2012

All three of Singapore’s mobile network operators are now offering commercial NFC services, enabling consumers to make purchases at more than 20,000 merchant points of sale across Singapore. More

Bangkok restaurant offers pizza ordering via NFC

August 27th, 2012

An NFC-based ordering system developed by Thai NFC specialist SAI Biz Solutions has been installed by Big Mama Pizzeria in Bangkok. Customers tap their NFC phone to a menu card to bring up a mobile site… More

Australian ski resort picks NFC for tourist info

August 27th, 2012

Fifty businesses in the Australian alpine resort of Falls Creek, the largest in the state of Victoria, have been equipped to provide information to visitors via NFC. The system enables visitors with NFC phones to… More

TrustNorway picks Bell ID

August 27th, 2012

TrustNorway has chosen Bell ID‘s TSM solution to deliver trusted service management services to customers in northern Europe. “Utilising Bell ID’s solution, TrustNorway will become the Nordic region’s first neutral TSM,” says David Orme, Bell ID’s CEO.

Telenor Hungary picks State Printing House for NFC

August 27th, 2012

Hungary’s State Printing House, Állami Nyomda, has announced it has been selected as Telenor Hungary‘s technical partner for NFC. Telenor Hungary is preparing to test NFC payments and loyalty services and is to participate in the Hungarian Mobile… More

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