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Archive: Marketing & Promotion

RIM to manage Canadian NFC secure elements

October 22nd, 2012

The BlackBerry maker has been selected by Canadian carrier joint venture EnStream to handle secure credential management for SIMs used in both Android and Windows smartphones as well as its own BlackBerry NFC devices. More

Isis launches NFC in Austin and Salt Lake City

October 22nd, 2012

From today, customers of AT&T, Verizon and T-Mobile with an NFC phone can collect an Isis-enabled SIM from any of the carriers’ stores in the two pilot cities. More

Sequent acquires Vivotech’s software division

October 19th, 2012

TSM software and services provider Sequent is the new owner of troubled NFC pioneer Vivotech‘s software division. “The acquisition enables Sequent to integrate banks and other service provider’s credentials more efficiently into the secure element… More

New tag platform launches for retailers and brands

October 19th, 2012

Product labelling supplier FineLine Technologies, NFC and QR code specialist ClikGenie and tag maker Smartrac have launched ClikSecure, an NFC-based service for brands and retailers. ClikSecure offers both product authentication for brands and information services… More

Isis confirms launch date

October 17th, 2012

Isis is to launch its NFC-based payments system in two test markets on Monday, the US carrier-owned venture has confirmed. “Isis will be launching in Austin and Salt Lake City on October 22,” says head of marketing Jaymee Johnson. “By year end, as many as 20 Isis Ready handsets are expected to be in market. We look forward to sharing more details on October 22.”

Orange adds contactless top-ups

October 17th, 2012

Orange France has partnered with POS maker Ingenico to enable prepaid customers to top up their accounts in stores via contactless stickers and key rings. “A salesman at the POS selects the product desired from the… More

Kraft, NAM and Thinaire report on Bay Area NFC grocery store pilot

October 17th, 2012

The food giant, coupon publisher and NFC specialist partnered with grocery retailer Safeway for a marketing pilot which took place at five stores during August. More

Isis Android app reveals list of permissions required

October 17th, 2012

T-Mobile’s Isis app for Android phone users can now be downloaded from Google Play, ahead of the NFC venture’s launch in Austin, Texas and Salt Lake City. The app’s page on Google Play provides a… More

Proximiant raises funds for NFC digital receipts

October 10th, 2012

Silicon Valley-based start-up Proximiant has completed a new funding round and added QR code support to its NFC-based digital receipts and rewards service. Earlier this year, the company introduced a service that lets NFC phone… More

NTT Docomo and KT to begin international NFC payments service

October 10th, 2012

“Docomo and KT plan to share the results of their commercial endeavor with global associations and standardization bodies, aiming to promote the realization of a commercial environment for globally compatible NFC services,” the Japanese and Korean carriers say. More

Rogers picks Gemalto for NFC in Canada

October 10th, 2012

Rogers Communications has selected Gemalto to supply it with NFC-enabled SIMs for its forthcoming NFC payments deployment. Rogers’ NFC platform is currently undergoing pilot testing and is due to launch before the end of this… More

Isis to go live on 22 October?

October 10th, 2012

A leaked internal document obtained by Android Central suggests the long-awaited launch of Isis’ NFC pilots is now set to go ahead on 22 October. The service was originally due to go live this summer in Salt Lake City, Utah and Austin, Texas but has hit delays.

Turkcell upgrades NFC mobile wallet service

October 8th, 2012

The Turkish mobile network operator has introduced a major upgrade to its NFC-based Cep-T Cüzdan mobile wallet, adding the ability to make online purchases and support for any mobile phone. Fourteen banks have signed up for the new service and a strategic partnership with MasterCard will see the platform being made available in other countries. More

Rock the Vote picks NFC for poster campaign

October 8th, 2012

Rock the Vote, an organisation which aims to motivate young people to vote in this year’s US presidential election, is including NFC tags in its out-of-home media campaign. “With less than 50 days left until… More

US Cellular to add Google Wallet?

October 4th, 2012

A leaked device service bulletin from US Cellular spotted by Android Police indicates that the US mobile network operator is about to add support for Google Wallet, beginning with the Samsung Galaxy S III. Other NFC phones are expected to be added to the US Cellular lineup in the future.

Tapped to run NFC hackathons in three US cities

October 4th, 2012

Verizon, Samsung and Facebook are backing a series of NFC hackathons which are to take place in New York, Boston and San Francisco this month. The hackathons take place over separate weekends — the first is… More

How cloud-based NFC, iPhone 5 and security concerns will impact the mobile wallet market

October 3rd, 2012

In the first issue of Mobile Wallet Outlook, the monthly trends bulletin for subscribers to our new research service, the NFC World team examines how the latest market developments will affect the future of the NFC and mobile wallet markets. More

Moo to offer NFC business cards

October 3rd, 2012

Printing firm Moo is to run an open beta test of a new NFC business card service that lets customers store a link to an online destination of their choice within the card’s NFC tag. “Moo’s… More

Telstra promotes NFC in Sydney and Melbourne

October 3rd, 2012

The Australian mobile network operator has equipped sales staff in flagship stores with NFC lanyards, helping them to show customers what NFC can do, as well as adding NFC tags to advertising posters and to promotional materials available in shopping mall food courts. More

Micros adds Isis support

October 3rd, 2012

Hospitality IT supplier Micros has added support for Isis SmartTap payments and offers to its Simphony cloud-based point of service platform. The solution is now live at Aramark restaurant locations in Basking Ridge, New Jersey.

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