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Archive: Marketing & Promotion

LevelUp adds white label option

September 26th, 2012

Mobile barcode and NFC payments/offers start-up LevelUp has introduced a white label version of its service. “Lots of our partners have great brands, epic brands with some serious cult followings,” says LevelUp’s Seth Priebatsch. “They’ve… More

Utah food stores sign up for Google SingleTap offers

September 26th, 2012

Associated Food Stores, which provides warehouse facilities and services to more than 400 grocers in the US mid-West, has entered into a partnership with Google to enable shoppers to redeem digital coupons and pay with… More

Inside Secure to offer cloud-based NFC secure element solution

September 25th, 2012

The NFC and contactless technology specialist has developed a way to turn NFC phones into “secured antennas” that can securely pull down sensitive data stored in the cloud and present it to a POS terminal or a contactless door lock — without the need to include an NFC secure element in the phone. More

Microsoft demos Windows Phone 8 mobile wallet

September 24th, 2012

John Skovron, group program manager for Windows Phone 8, showed off the capabilities of the software giant’s new NFC-enabled wallet at the NFC World Congress last week and explained how the technology could help Microsoft gain mobile phone market share.  More

Atos offers white label wallet

September 19th, 2012

Transactional services supplier Atos Worldline has launched a white label NFC mobile wallet application aimed at card issuers. The “ready to go” solution implements the latest specifications from Visa, MasterCard, SIMalliance and AFSCM and includes support for coupons, loyalty and P2P payments.

RIM takes NFC to film festival

September 19th, 2012

RIM has worked with Canadian NFC specialist Crosscliq to showcase NFC at this year’s Toronto International Film Festival (TIFF). BlackBerry ambassadors equipped with NFC smartphones were on site to offer festival goers the chance to vote for their favourite film, download the official TIFF interactive film guide and other BlackBerry entertainment apps as well as enter a contest to win a trip to Hollywood — all using a single tap of an NFC phone.

French carriers pick Adelya for mobile loyalty wallet

September 17th, 2012

“The Cityzi Fid wallet brings together all the loyalty and coupon offers of your favorite stores directly on a Cityzi phone, simplifying the way you shop as you say goodbye to a bulging wallet full of cards,” the NFC loyalty specialist says. More

Card issuers add support for Google Wallet

September 14th, 2012

Barclaycard US, Green Dot, and Silicon Valley Bank as well as six credit unions have joined Discover in adding support for the NFC mobile wallet. More

Isis delays US NFC launch

September 14th, 2012

The first pilots of the US mobile operators’ NFC payments program in Salt Lake City and Austin, Texas will not go ahead on schedule and no new date for the launch has yet been set, says Isis. More

JCDecaux UK picks Zappit for NFC

September 13th, 2012

Out of home advertising giant JCDecaux has picked Zappit as its preferred partner for the development of NFC-enabled services in the UK. The move follows the success of the Test the Near Future trial in Reading in March 2012, which employed Zappit technology.

Apple: No need for NFC today

September 12th, 2012

NFC isn’t needed to give iPhone owners what they need today, Apple’s Phil Schiller has told AllThingsD, in an interview following today’s launch of the iPhone 5: Apple Senior VP Phil Schiller said that Passbook… More

Thinaire expands NFC platform

September 12th, 2012

US-based NFC marketing specialist Thinaire has launched the Thinaire Enterprise Suite, an NFC marketing platform that combines NFC tags, analytics, and integration with existing CRM, social media and database platforms. Clients include News Corporation’s coupon publishing arm News America Marketing.

Casino to open world’s first NFC-enabled supermarket

September 12th, 2012

Shoppers at the French supermarket chain’s Les Belles Feuilles branch in Paris will be able to use shelf-edge labels equipped with NFC tags to obtain details of each of 25,000 products on offer, scan items into their basket and then checkout by simply tapping their NFC phone to a reader attached to the retailer’s cash register. More

LevelUp adds NFC to zero transaction fee merchant marketing platform

September 7th, 2012

The Google Ventures-backed service has introduced a new POS terminal that supports NFC as well as mobile barcodes and is available free of charge and with no transaction fees to merchants that participate in its payments and marketing programme. More

Spotify adds NFC

September 6th, 2012

Music streaming service Spotify has added NFC support to the latest version of its Android app, allowing users to share music via NFC on devices running Android 4.0 Ice Cream Sandwich and above.

Munzee adds NFC to geolocation game

September 5th, 2012

Geolocation game platform Munzee has added NFC capabilities to its service. Munzee combines the traditional scavenger hunt concept with gamification elements to enable smartphone users to claim rewards for finding hidden “Munzees” — tags posted by… More

Carriers get green light to launch NFC in the UK

September 5th, 2012

The European Commission has given its unconditional approval for the UK’s three largest mobile network operators to form a joint venture company to introduce NFC mobile payments and promotional services in the UK. More

Orange and Barclaycard add Galaxy S III to Quick Tap NFC payments service

September 4th, 2012

The UK carrier and card issuer’s service is now available on an Android smartphone for the first time and customers who activate Quick Tap on an S III by 5 October will receive a £50 credit they can use to make NFC purchases with their phone. More

Isis NFC phones appear on MasterCard list

August 29th, 2012

A number of NFC phones marked as approved for use by the three mobile network operator partners in NFC venture Isis have appeared on MasterCard’s list of approved mobile devices, adding to speculation that Isis is… More

Lilitab to offer iPad kiosk with NFC

August 29th, 2012

Tablet enclosure specialist Lilitab is to unveil an iPad-based kiosk, aimed at retailers, hotels, restaurants and event organisers, at TechCrunch Disrupt next month. The kiosk comes with the ability to add NFC as an option.

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