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Archive: Marketing & Promotion

NFC specialist Tapit to raise US$8m for international expansion

July 26th, 2012

The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra. More

Razorfish dispenses mobile content with NFC bubble gum machine

July 24th, 2012

“This is an example of how NFC technology can provide a missing link between the physical and the digital by bringing the best of both worlds together,” says the digital advertising agency. More

Dutch banks and carriers abandon Sixpack NFC joint venture plan

July 19th, 2012

ABN Amro, ING, KPN, Rabobank and Vodafone are exploring a range of alternative ways to work together to introduce NFC services in the Netherlands, program director Wim Westerhof has told NFC World, in a bid to avoid the regulatory hurdles associated with forming a joint venture company. More

Fast food outlet adds NFC

July 19th, 2012

Paris-based Mexican fast food restaurant Chido has put in Airtag’s Airfid NFC-compatible customer loyalty programme. After registration on the web customers collect loyalty points when they identify themselves to an in-store terminal with a 2d barcode printed on a membership card, an NFC sticker or their Passe Navigo transport card.

CommBank unveils Android POS platform

July 17th, 2012

The Australian bank has followed its Kaching mobile payments service with the launch of a point-of-sale application development platform that works with an Android-based POS terminal as well as an add-on for Apple iPhones and iPods and is designed to allow developers to add new types of features for merchants via mobile phone-style apps. More

Isis releases video tutorials

July 17th, 2012

The US NFC payments venture has produced a series of educational videos, designed to show consumers how to use the Isis Mobile Wallet in stores and how to add cards and offers, as it moves towards pilot launches in Austin and Salt Lake City. More

Turkcell launches NFC home shopping service

July 16th, 2012

The Turkish carrier’s new MaxiPlus5 NFC phone ships with a fridge magnet customers can use to place online orders with a variety of partner merchants. More

Google Wallet takes New Yorkers to the beach

July 13th, 2012

Google is promoting adoption of its Google Wallet service in the New York area with the offer of a free trip to the beach this weekend. “On Saturday, July 14th, we’ll be paying for round-trip… More

Hands on with the Visa Olympics NFC phone

July 12th, 2012

1,000 Samsung Galaxy S III NFC phones equipped with a Visa mobile payments app are being distributed to “key stakeholders and decision makers” for the London 2012 Olympics, where all points of sale will be equipped to handle contactless payments — and NFC World has been testing out one of the limited edition devices. More

China Mobile preps NFC payments phone

July 11th, 2012

The world’s largest mobile network operator has completed development of a China Mobile Wallet running on an NFC version of the Coolpad 8870 smartphone and will begin shipping the device in the third quarter of 2012. More

Apple awarded patent for mobile airline ticketing and travel service

July 11th, 2012

The iTravel patent covers the use of an NFC-enabled iPhone for buying an airline ticket, checking in baggage and passing through security. More

Austrian town ties book downloads to locations

July 10th, 2012

Seventy sites in the Austrian town of Klagenfurt have been equipped with NFC and QR code stickers that enable visitors and local residents to download books related to the location of each sticker. Both fiction… More

Theme park connects visitors to Facebook with NFC

July 9th, 2012

NFC social networking specialist Getyoo has developed a contactless system that allows theme park visitors to post real-time Facebook ‘likes’ for rides they enjoy. Visitors register over the web ahead of their visit, then pick… More

EU set to approve Project Oscar UK NFC venture

July 9th, 2012

The European Commission is set to green light the creation of a joint venture company to bring NFC to market in the UK, according to the Financial Times. Project Oscar, first announced in June 2011… More

CommBank adds Kaching for Android — without NFC

July 6th, 2012

“We would prefer to start using the chip that comes with the phone,” says CommBank’s head of online banking, but “currently the NFC chip (the secure element) in Android NFC-enabled phones is not available to us.” More

Deutsche Telekom unveils mobile payments plans

July 3rd, 2012

“We want to build a comprehensive ecosystem around mobile payment, helping Telekom to realise its strategy of being the first choice for customers regarding connected life and work,” says the T-Mobile operator as it signs a partnership deal with MasterCard and outlines four “strategic pillars” for its move into financial services. More

Gwallet UK launch imminent?

July 2nd, 2012

Google reps have been spotted demonstrating Google Wallet to customers in central London department store Selfridges, NFC World has learned. As part of the demonstration the Googlers paid for the shoppers’ purchases, echoing the initial promotion of the NFC payments system in the US.

Ara eTap to offer NFC payments in India

July 2nd, 2012

Chennai, India-based technology provider Yeldi Softcom has launched Ara eTap, an NFC sticker-based mobile payments service. Consumers who sign up for the service will be provided with an NFC sticker to attach to their mobile phones… More

Sydney picks NFC and QR codes to guide visitors around The Rocks

July 2nd, 2012

The New South Wales Government has provided backing for an interactive walking tour of 37 historic sites in The Rocks, the oldest district of Sydney. More

Scotiabank targets young adults with NFC poster campaign

June 29th, 2012

Canada’s Scotiabank is to use NFC smart posters to promote its Scene movie rewards service to a target market of young adults and movie enthusiasts. Over the summer months more than 80 NFC-enabled posters will… More

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