Marketing & Promotion
April 18th, 2011
NFC news in brief • 18 April 2011
News in brief from the NFC world and beyond: NFC football shirts • EMVCo's new specs • Contactless business cards • Expo visitors win with NFC • One in five smartphones to have NFC by 2014 • Smartphone users 'uninterested in location-based services' • Visa's Australian NFC trial ends • and more... More
April 17th, 2011
Spanish city to lend NFC phones to tourists
Tourist information centres in the Spanish city of Caceres are to distribute Google Nexus S NFC phones to visitors, to allow them to access museums, receive promotional coupons and obtain information about the city's sights. More
April 17th, 2011
More than half of UK retailers considering implementing NFC
More than half of UK retailers are considering using NFC technology as part of their overall mobile strategy, citing competitive pressures and customer demand as key drivers for this decision. That is the result of... More
April 16th, 2011
NFC Forum publishes smart posters white paper
The NFC Forum has published a white paper about developing and deploying NFC smart posters, designed to encourage businesses and consumers to implement and use them. Leaders of the Forum will be at the Wima... More
April 16th, 2011
Oracle: Is NFC too slow for payments and coupons?
Business software firm Oracle has been conducting experiments with NFC and has found it "too time consuming" to use at the point of sale, the firm's David Dorf has reported. Oracle asked it if was... More
April 14th, 2011
Vodafone brings NFC payments to Hungary’s Sziget Festival
One of Europe's premier music festivals has teamed up with Vodafone to provide visitors with contactless payment cards — and some will also get the chance to pay with NFC phones. The Sziget Festival in... More
April 13th, 2011
Google chooses Identive to deliver NFC tags for Places campaign
Identive's ACIG Technology subsidiary has been picked as the exclusive supplier of NFC stickers for the Austin, Texas roll-out of the search engine giant's Google Places local recommendation service. More
April 11th, 2011
Yespay Wallet to be ready for NFC by end of 2011
Yespay International is to introduce an NFC mobile wallet service that will allow customers to use coupons and discount vouchers via NFC by the end of the year, the company's CEO has told NFC World.... More
April 8th, 2011
Zenius aims to be ‘Microsoft of the NFC world’
The Silicon Valley-based startup has unveiled a hardware-neutral NFC platform that, co-founder John Wiese has told NFC World, will allow developers to write software applications once and then deploy them on multiple types of NFC phone. More
April 7th, 2011
First Data launches NFC TSM
The payments processing giant and NFC TSM specialist SK C&C say their service has been released in time to coincide with a 'tipping point' for NFC. More
April 5th, 2011
Isis signs Utah Transit Authority for 2012 launch in Salt Lake City
Salt Lake City is set to become 'the place you can leave your wallet at home', says Isis, as it announces the location of its launch city — and a change of business model to an open service that 'will be available to all merchants, banks, payment networks and mobile carriers.' More
April 4th, 2011
Sprint to launch NFC service in US in 2011, ahead of Isis joint venture
US mobile network operator Sprint has told Bloomberg Businessweek that it plans to launch a commercial NFC service in the US this year, in a move that will see it entering the market ahead of... More
April 4th, 2011
Google confirms end of support for Places QR codes
Google has dropped support for QR codes in its Google Places service, the company has confirmed. Google Places has been using both QR codes and NFC tags in its location-based marketing services in the US... More
April 1st, 2011
Vivotech and Ingenico set for battle to buy Hypercom’s US POS business from Verifone?
'We see this as a strategic and transformative opportunity for Vivotech,' says company CEO Mick Mullagh, who has plans for an IPO in 2012. Ingenico, meanwhile, is yet to officially announce an acquisition plan but is reported to already be in discussions to buy the business. More
March 31st, 2011
Amazon planning NFC payments and marketing service?
Amazon could be the next major company to throw its hat into the NFC payments ring, according to a Bloomberg news report. "Amazon.com Inc (AMZN) is considering the introduction of a service that would let... More
March 31st, 2011
‘America’s largest wireless carrier’ to deploy Mobile Tag’s NFC and 2D barcode advertising platform
Mobile Tag has signed a deal to provide its NFC and 2D barcode advertising platform to "America's largest wireless carrier." This is likely to be Verizon Wireless, although Mobile Tag has declined to confirm to... More
March 29th, 2011
Bling Nation rolls out FanConnect mobile social rewards to Austin, Texas
Bling Nation has announced the launch of its FanConnect service in Austin, Texas, expanding the reach of its social rewards program where consumers can tap to earn, redeem and share rewards with their social networks... More
March 28th, 2011
SK Telecom opens retail outlet that uses NFC to let shoppers browse in-store and buy online
The Korean mobile network operator's new Q-Store aims to combine the best of online and in-store retailing by enabling shoppers to look at products in a retail environment and then use 2D barcodes and NFC tags attached to them to go online with their phone to get more information and make a purchase. More
March 28th, 2011
Google teams with MasterCard and Citigroup for NFC mobile payments
Google is working with MasterCard and Citigroup on the introduction of NFC mobile payments services, the Wall Street Journal reports: Google Inc is teaming up with MasterCard Inc and Citigroup Inc to embed technology in... More
March 23rd, 2011
Faithless fans to test NFC’s social networking capabilities
Up to 10,000 fans attending the PIAS Nites festival in Brussels this weekend will be some of the first to find out how NFC technology could be used to enhance music gigs. "It's a revolutionary concept that opens up a wide range of possibilities in the world of music events," says PIAS' CEO. More
Featured events
- NFC, Smartcard & Payment Fair 2013 • 18-20 June 2013 • Seoul, Korea
- NFC World Congress 2013 • 24-26 September 2013 • Nice, France
- NFC & Mobile Payment workshops at Apps World 2013 • 22-23 October 2013 • London, UK
- Cartes 2013 • 19-21 November 2013 • Paris, France
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