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Archive: Marketing & Promotion

Quad produces Lexus ad

April 12th, 2012

US print giant Quad/Graphics has revealed it produced the 500,000 NFC-tagged inserts included in Wired magazine’s April 2012 issue. The advertisement, for luxury car maker Lexus, was the first large-scale deployment of NFC tags in advertising and used chips supplied by NXP.

Hands on: The Lumia 610, Nokia’s first Windows NFC phone

April 11th, 2012

Nokia has unveiled an NFC version of its Lumia 610 Windows Phone at the Wima show in Monaco, announced that Orange will be the first operator to stock it from the middle of this year — and reconfirmed its commitment to include NFC “right across our portfolio”.  More

Join NFC World for a free webinar on NFC advertising

April 11th, 2012

NFC World’s editor, Sarah Clark, will be hosting a free webinar on “NFC Advertising in Practice” on Wednesday 18 April. Three expert speakers will be discussing the potential NFC holds for advertising and marketing everything… More

TapMeTags opens in Canada

April 4th, 2012

A new NFC tag supplier has opened in Toronto, Canada. TapMeTags offers tag tracking, supply, printing and encoding services for marketers and advertisers who wish to use NFC and QR codes. “Our solutions are completely white labelled, keeping you in control of your brand,” says operator Synaptic Vision.

Danone delivers information to new moms via NFC

April 3rd, 2012

The food company’s baby nutrition division in Singapore has released findings from a pilot project which has seen 400 NFC tags being placed in supermarkets, clinics and in homes to provide new mothers with information on a range of parenting and nutritional topics. More

Narian launches low cost NFC platform for retailers

April 3rd, 2012

NFC4Retail, which provides merchants with a suite of NFC apps designed to improve the in-store shopping experience, is now available in 21 countries. The service costs US$20 per store per month and is free of charge during an initial public beta period. More

Wallet engineer heads to Square

April 3rd, 2012

Rob von Behren, a co-founder of Google Wallet, has left the search giant to join Square as a “hyperspatial payments pioneer”. Fellow co-founder Jonathan Wall and product lead Marc Freed-Finnegan left Google in March to form Tappmo.

New Zealand carriers to form NFC venture with payments provider

April 2nd, 2012

Vodafone, 2degrees and Telecom New Zealand have partnered with the operator of the country’s debit card and ATM networks to introduce a central TSM platform that will allow the carriers to “continue to compete vigorously for customers by developing their own innovative services on top of the open platform infrastructure provided by the TSM”. More

London NFC hackathon winners get funding

March 27th, 2012

Two of the twenty teams which took part in last weekend’s Isobar Create London NFC app development event have received kick-starter funding they will be able to use to turn their apps into commercial products. More

2012 NFC Global Competition finalists announced

March 26th, 2012

The NFC Forum and Wima have announced the finalists for their jointly-run Tap Into Innovation: NFC Global Competition 2012. This year’s competition attracted three times as many entries as the previous contest in 2010, the organisers… More

Vivotech completes new funding round

March 26th, 2012

Vivotech has completed a Series D funding round, bringing the total the NFC and contactless specialist has raised to date to US$96m. New sales figures for the company’s POS terminal business have also been released…. More

Survey finds consumers expect rewards for interacting with ads

March 26th, 2012

A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a ‘value exchange’ in return for interacting with advertising and the most popular incentives are money or entertainment. More

Microsoft applies for NFC Tap and Do trademark

March 23rd, 2012

The computer software giant is to use its own symbol to show that a Windows 8 device has NFC functionality and to indicate to a user where the NFC antenna is located. More

Mobile superstore trial sets out to discover how poster shopping will change the future of retailing

March 23rd, 2012

Swedish ecommerce platform provider Jetshop has provided NFC World with the preliminary results of a landmark project designed to find out how the ability for shoppers to use their mobile phone to make a purchase directly from a printed poster will affect traditional retailing. More

Wallet users get $5 credit

March 22nd, 2012

Google is topping up Google Wallet prepaid card accounts with an extra US$5 credit, The Verge reports. The perk is designed to compensate users for loss of service while the company searched for a solution to a hack that allowed unauthorised use of an existing prepaid card balance if someone recovered a lost Android phone without a screen lock.

Wired publishes Lexus NFC ad

March 22nd, 2012

The April edition of Wired magazine, now available on US newsstands, includes an advertisement for the 2013 Lexus GS that incorporates an NFC tag. The tag enables readers with an Android NFC phone to launch a mobile… More

Google to share NFC revenues?

March 22nd, 2012

Google is considering sharing revenue with carriers to encourage them to embrace its Google Wallet NFC app, according to Bloomberg. The report echoes an article published by NFC World earlier this month which explained that Google also wants to extend gWallet availability to both a wide variety of handsets and consumers in a number of countries.

Escher to provide NFC services to postal organisations

March 20th, 2012

Escher Group, a provider of transaction processing solutions for the postal industry, has formed a new NFC division. Escher Interactive Services will focus on offering managed services, identity management and NFC applications for retailers and… More

Cellcom and ICC-Cal to launch NFC in Israel?

March 20th, 2012

Israeli mobile network operator Cellcom is set to launch an NFC payments service in collaboration with Israel Credit Cards Ltd (ICC-Cal) in the next few weeks, sources have told business publication Globes. The companies have already reached an… More

Pinkberry adds gWallet support

March 20th, 2012

International yoghurt retailer Pinkberry has added support for Google Wallet payments and offers at 69 of its US outlets. The Google Wallet functionality has been integrated into Pinkberry’s POS system by hospitality systems specialist Micros.

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