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Archive: Marketing & Promotion

Join us next week for a free webinar on NFC toys and games

December 5th, 2013

NFC technology is included in the Nintendo Wii U and Disney Infinity as well as numerous smartphones and tablets — and it may yet make an appearance in Microsoft’s Xbox One. Join our webinar on Thursday 12 December to find out how NFC is changing the rules of the game. More

Fashion retailer uses NFC to engage party-goers

December 5th, 2013

Hong Kong fashion retailer Central Central has used NFC at a party celebrating its second anniversary. By checking in at NFC tablets placed at key locations around the store, guests could interact with motion-based games… More

Flextown enables digital sharing through NFC business cards

December 5th, 2013

Danish startup Flextown has begun offering an NFC business card service worldwide, allowing consumers to share portfolios of work, videos and other digital content as well as contact details via NFC, QR or Apple’s AirDrop… More

Merchant360 offers plug-in that lets retailers deliver coupons to any NFC phone

December 4th, 2013

Point of sale and payments specialist Merchant360 has introduced a software plug-in for Ingenico and VeriFone terminals that enables merchants to send marketing messages and coupons to customers via NFC, without the retailer needing to… More

NFC app wins €10,000

December 4th, 2013

An app that allows NFC wallet users to share information on the purchases they make as well as recommend promotions and businesses to other users has won the €10,000 (US$13,588) first prize in a hackathon organized by Spain’s CaixaBank. The Foobar team’s app “gives individuals a means of sharing their opinions, while it also includes a gamification system to attract users,” the bank says.

TOT to launch NFC payments in Thailand

December 4th, 2013

Thai state-owned telecommunications provider TOT is to launch an NFC mobile payments service in Thailand next year. The new Just Pay service will include a mobile wallet, an mPOS solution and a web-based mobile customer relationship management… More

Applebee’s to put 100,000 NFC tablets on dining tables

December 4th, 2013

NFC is to be included in 100,000 tabletop tablets that are to be installed in US casual dining restaurant chain Applebee’s 1,800 locations. The tablets, supplied by software provider E la Carte, will be on… More

Nokia delivers NFC advent calendars to UK stores

December 4th, 2013

Nokia and NFC marketing specialist Wooshping have teamed up to put 1,500 NFC-enabled advent calendars in mobile phone stores across the UK. The ‘appvent’ calendars offer a different app, as well as the traditional chocolate treat, each day in the run up to Christmas. More

New Year app gets NFC push

December 3rd, 2013

Australian telco Telstra has teamed up with Tapit to enable revellers to download a New Year’s Eve app by tapping NFC tags located at 1,100 Telstra phone boxes and on lanyards worn by 1,300 retail staff. Consumers will use the app to connect with family and friends at midnight as well as submit a text message that could end up being projected onto the Sydney Harbour Bridge.

Proxama raises £8.6m

December 3rd, 2013

NFC specialist Proxama has raised £8.6m (US$14.11m) by placing 344m shares on the London Stock Exchange. “These additional funds will enable us to address the considerable opportunities that are emerging as the fast growing mobile commerce, NFC smartphone and contactless payments markets reach critical mass globally,” says CEO Neil Garner.

Chinese banks sign up for China Telecom NFC wallet launch

December 3rd, 2013

Mobile network operator China Telecom is to launch an NFC mobile wallet in China later this year, in cooperation with more than a dozen financial institutions. More than 30m NFC-enabled SIM cards will be distributed… More

Absolut runs NFC campaign

November 27th, 2013

Absolut Vodka is promoting its new bottle designs using NFC posters located in 20 venues in Dublin. Tapping the smart posters takes the user to the Absolut Originality Ireland website where they can connect through Facebook and enter a prize draw. “There is also a gallery showing a selection of the new designs,” Aisling O’Connor from marketing agency The Picture Works told NFC World.

Historic cinema uses NFC tags

November 27th, 2013

The Eden Theatre in La Ciotat, one of the oldest cinemas in France, has installed NFC tags to enable visitors to watch movie trailers and access a mobile website containing news, previews, special events and schedules. NFC supplier Imeji‘s new CineTaGs service allows the Eden to manage its tags remotely and track and analyse real time user interaction statistics.

Federal Reserve reports on barriers to NFC adoption in the US

November 27th, 2013

The Federal Reserve Bank of Boston has published a summary of a June meeting of its Mobile Payments Industry Workgroup (MPIW) that sets out a number of reasons why NFC has not yet taken off in… More

US department stores add NFC tags to shoes

November 25th, 2013

Thirty US department stores are to place NFC labels on items in their shoe sections, letting shoppers tap a product to find out if their size and preferred colour is in stock and, if not,… More

Vodafone to launch NFC mobile wallet across Europe

November 22nd, 2013

Mobile network operator Vodafone‘s NFC mobile wallet is going live today in Spain, will be available in Germany in mid-December and expand to the Netherlands, UK and Italy in spring 2014. Vodafone Wallet works with… More

Isis Alliance Program to support merchant technology providers

November 22nd, 2013

US carrier joint venture Isis has introduced the Isis Alliance Program, an initiative designed to support “merchant technology ecosystem partners with exclusive tools and resources to capitalise on the opportunities created by mobile commerce.” “We… More

ConfGames uses NFC to gamify conferences

November 21st, 2013

German startup ConfGames is using NFC tags to add game mechanics to conferences with the aim of encouraging networking and interaction between visitors and sponsors. More

Fashion retailer Heidi.com to personalize shopping in flagship store with NFC

November 21st, 2013

Swiss online fashion store Heidi.com is to use NFC to identify shoppers and drive personalized communications between the brand and its customers when it opens its first brick and mortar store in Neuchatel, Switzerland. Consumers… More

NFC beer mats push shopping app

November 20th, 2013

Beer mats containing NFC tags are being used by Dutch online shopping platform MyOrder to promote and offer easy downloads of its smartphone app. The beer mats, supplied by NFC Support, are being used throughout the city of Leiden where NFC payments are currently being piloted. “The NFC beer mats are unique in the Netherlands,” says NFC Support owner Tristan de Haas.

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