Marketing & Promotion
April 9th, 2013
Starhub launches NFC movie tickets in Singapore
"The mobile ticketing innovation is the world's first NFC mobile wallet with P2P redemption of movie tickets," says technology provider C-SAM. "This new capability reduces the time customers spend purchasing and redeeming tickets, creating a compelling and seamless customer experience for movie ticketing." More
April 8th, 2013
Three runs NFC ad campaign on Stockholm subway
"We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration," technology provider Tapit's Niklas Bakos told NFC World. "Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge." More
March 27th, 2013
NHS uses NFC for drink campaign
Marketing agency Charge has taken to the city streets in north east England to promote "Don't let drink sneak up on you", an alcohol abuse awareness campaign being run by the NHS' Change 4 Life... More
March 27th, 2013
Avanade unveils interactive shopping with NFC, augmented reality and Kinect motion sensing
The Microsoft- and Accenture-owned IT company's new solution allows consumers to select items promoted on interactive screens and then "drag and drop" them into their mobile phone using simple hand gestures, to collect detailed information about a product or add it to a shopping basket. More
March 26th, 2013
Domino’s Pizza launches NFC offers in the UK
The takeaway pizza chain's new Windows Phone 8 app allows customers to receive rewards by tapping their phone to NFC tags embedded in promotional material placed at the counter. More
March 25th, 2013
Universal Music launches NFC poster campaign in Paris
Mobile network operator Orange has teamed up with outdoor advertising company Insert to enable fans to download information about the new album by French artist Zazie as well as purchase it from their mobile phones. More
March 25th, 2013
Film festival says it’s showtime with NFC posters
The Go Short film festival, held in the Dutch city of Nijmegen from 13 to 17 March, used NFC tags to provide movie-goers with information on upcoming screenings and locations. Netherlands-based startup Tag N Tap... More
March 22nd, 2013
Gemalto sees profit in TSM services
"Customers will only have one TSM. It's like a billing system; if you're in, it's harder to get you out rather than if you fight to get in," says Olivier Piou. "I think that we have a very good momentum." More
March 20th, 2013
Korean banks launch NFC payments service
Sixteen Korean banks have introduced BankWallet, a prepaid NFC payments service that uses a platform developed by interbank clearing house KFTC. SK Telecom subscribers with an NFC phone will be the first to be able to use the new service and KT customers will be added soon. More
March 19th, 2013
Telecom Italia tests NFC food deliveries
Telecom Italia has launched a new initiative, in collaboration with Unicoop Tirreno, allowing employees to order grocery deliveries at work using NFC smart posters placed around their offices. Staff need to register online with the... More
March 18th, 2013
Video shows Wii U NFC toys in action
Nintendo has released a video trailer for Pokémon Scramble U — expected to be known as Pokémon Rumble U outside Japan — which shows how the range of NFC-enabled toys that will be available with... More
March 15th, 2013
Samsung Galaxy S4 launches with support for NFC and 1D barcodes
The smartphone maker's new flagship device is the first to use Mobeam technology, allowing coupons, loyalty cards, gift cards, event tickets and more to be transmitted from the device to any of the 165m laser scanners installed in retail stores today. More
March 14th, 2013
10,000 NFC ad panels go live across the UK
Fast food chain KFC, the new Danny Boyle movie Trance and the West End musical The Bodyguard are the first to take advantage of out-of-home media owner Clear Channel's new platform. More
March 13th, 2013
Signbox partners with Proxama
Interactive sign maker Signbox has chosen Proxama's TapPoint platform to deliver smart poster campaigns using its Enlighten NFC displays. The new partnership "creates a powerful and persuasive product offer for brand custodians, retailers and campaign... More
March 13th, 2013
Weve picks Logic Group for coupon and loyalty pilot
Weve, the joint venture between the three major mobile network operators that is working to bring mobile payments services to market in the UK, has chosen customer interaction specialist The Logic Group as one of... More
March 13th, 2013
Logic Group to offer NFC in-store marketing platform to retailers
Retail technology specialist The Logic Group has partnered with NFC provider Proxama to create an in-store NFC marketing platform for retailers. The platform will enable retailers to distribute vouchers and coupons to shoppers via NFC-enabled... More
March 12th, 2013
Disney MyMagic+ sets a new bar for mobile wallet design
A new report from the NFC World team has found that Disney's new MagicBand bracelet system provides unmissable lessons for anyone planning, implementing or supplying mobile wallet solutions. More
March 12th, 2013
Jogtek launches passive NFC shelf-edge labels
Taiwan-based RFID specialist Jogtek has launched a range of NFC-enabled shelf-edge labels that work without a battery. The passive labels can be updated via an NFC phone and can also be used by NFC phone... More
March 12th, 2013
Wolfsoniana Museum adds NFC tags to exhibits
The Wolfsoniana Museum in Genoa, Italy is offering visitors a more immersive experience with the addition of NFC and QR code tags to eleven of its artworks. By tapping an NFC smartphone to the tags... More
March 12th, 2013
Samsung promotes Galaxy Note II with NFC campaign
Samsung Electronics Australia has launched an ad campaign for the Galaxy Note II that makes use of NFC. The campaign, created by Australian digital agency Amnesia Razorfish, showcases work created by up-and-coming artists on the... More
Featured events
- NFC, Smartcard & Payment Fair 2013 • 18-20 June 2013 • Seoul, Korea
- NFC World Congress 2013 • 24-26 September 2013 • Nice, France
- NFC & Mobile Payment workshops at Apps World 2013 • 22-23 October 2013 • London, UK
- Cartes 2013 • 19-21 November 2013 • Paris, France
- More events...
- How to get your event listed here
