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Archive: Marketing & Promotion

Fashion retailer Heidi.com to personalize shopping in flagship store with NFC

November 21st, 2013

Swiss online fashion store Heidi.com is to use NFC to identify shoppers and drive personalized communications between the brand and its customers when it opens its first brick and mortar store in Neuchatel, Switzerland. Consumers… More

NFC beer mats push shopping app

November 20th, 2013

Beer mats containing NFC tags are being used by Dutch online shopping platform MyOrder to promote and offer easy downloads of its smartphone app. The beer mats, supplied by NFC Support, are being used throughout the city of Leiden where NFC payments are currently being piloted. “The NFC beer mats are unique in the Netherlands,” says NFC Support owner Tristan de Haas.

Join NFC World for a free webinar on NFC in toys and games

November 20th, 2013

The next event in NFC World’s free educational webinar series, to be held from 13:00 to 14:00 GMT  on Thursday 12 December, will focus on using NFC in toys and games. Join NFC World’s editor… More

Passive NFC chip can power lights and sounds

November 20th, 2013

Thailand-based NFC designer Silicon Craft Technology has developed a passive NFC transponder chip aimed at the toy, advertising and souvenir markets that harvests energy provided by an NFC interaction and uses it to power sounds… More

Dutch restaurant offers NFC ordering

November 20th, 2013

Dutch healthy eating restaurant Popolare has introduced an NFC ordering system, designed to reduce the need for waiting staff while ensuring meals are delivered as fast and fresh as possible. Diners at the Nijmegen eatery begin… More

US restaurant serves up NFC tags

November 20th, 2013

Diners at a US bar and restaurant will soon be able to see a range of signature drinks and current specials when tapping their NFC device to tags placed throughout the building. Northeast Social in Minneapolis is using local mobile app developer Appmosphere’s new Reach NFC platform to implement and manage the campaign.

Marvel promotes Thor with NFC tables

November 20th, 2013

Marvel Studios’ latest blockbuster has been promoted in France via NFC posters placed below the surface of glass-topped dining tables in participating cafes and restaurants. More

Mappy to use NFC stickers

November 20th, 2013

Mappy Local Business, a new division of French online mapping service Mappy, is to distribute NFC and QR window stickers that provide quick access to its online local information platform. An initial 1,000 stickers will be displayed in participating Paris stores and plans call for a total of 200,000 to be distributed nationwide in all. Mappy is using Connecthings’ AdTag platform to manage the service.

Rogers picks Sequent for NFC

November 19th, 2013

Canadian carrier Rogers Communications has chosen Sequent’s Wallet Management Platform for its recently announced Suretap wallet. The platform will enable Rogers to provide application developers with a way “to quickly enable NFC payment transactions in retail, transit, ticketing, vending, access control and other mobile applications.”

Telenor picks G&D and Gemalto

November 19th, 2013

Norwegian carrier Telenor is to use Giesecke & Devrient‘s SmartTrust NFC Enabler and Gemalto‘s  Allynis TSM solution for the commercial launch of its NFC mobile wallet, to be introduced in partnership with DNB bank. G&D will also supply Telenor with multi-application NFC SIMs.

Wirecard offers single tap coupons

November 19th, 2013

Payment technology provider Wirecard has introduced NFC Single Tap, a service that enables customers to use an NFC phone to pay for goods, redeem a voucher and pick up loyalty points all in a one tap. The service is available to retailers as an add-on to the company’s white label issuing programmes and mobile payment applications.

ABnote picks OTI’s Wave

November 19th, 2013

ABnote is to offer On Track Innovations’ Wave NFC add-on device as an option with its NFC mobile wallet offering. ABnote is to demonstrate the solution, which can be used for payments, healthcare, transit, access control, and loyalty card applications, at the Cartes show this week.

Identive to sell off NFC platform

November 19th, 2013

Identive is to seeking a buyer for its Tagtrail NFC tag platform as part of a strategy to simplify its “organisational architecture”. The company will continue to offer NFC tags.

Runners track scores with NFC

November 19th, 2013

NFC has been used by competitors in the interactive i-Love to Run event, held at Singapore’s Jurong Point Shopping Mall, to retrieve picture clues and pick up game points. The 36 teams tapped their NFC phones to a game marshal’s NFC card upon completion of each of six game stations to get their points. These were then uploaded to a server allowing the organiser to track each team’s score in real-time.

Banks pick OTI for NFC payments in Hong Kong, Macau and Taiwan

November 18th, 2013

A cross border NFC payments service using On Track Innovations’ Wave NFC add-on device is to be offered by Hong Kong ATM network JetCo, which has thirty member banks, by Taiwan’s Trade-Van and by Macau’s MTel. More

Statue wafts fragrance with NFC

November 18th, 2013

A statue that emits a whiff of scent when an NFC phone is tapped to it has been installed in the French town of Grasse, a leading centre for the perfume industry. The statue, created by artist Marina Latta and students at the University of Nice Sophia Antipolis’ MBDS department, also offers photos, African music and a video of Latta explaining the artistic style’s origins.

i-Free expands mobile wallet to 11 Russian cities

November 18th, 2013

Mobile technology developer i-Free is expanding its NFC mobile wallet service to enable users to store transportation cards for 11 Russian cities as well as a variety of prepaid deals and coupons. The wallet originally… More

Inside updates VaultIC tag

November 15th, 2013

Inside Secure has redesigned its dual-interface VaultIC 150/150D security module to include a new privacy mode which requires strong authentication to access its contents, complying with the ‘silent by design’ philosophy of the Internet of Things community. The chip, which comes in formats that include NFC tags, can be used to guard against counterfeiting and cloning and, with its field-detect capability and the 150D’s dual interfaces, can act as “a low-cost secure bridge for medical and communications equipment.”

US gyms to deliver ads and info via NFC

November 15th, 2013

Gym and health club members across the US are to get a personalised mobile experience that uses both NFC and Bluetooth LE thanks to a new deal between Outcast Fitness, the US’ largest health club… More

Telecom Italia and Visa Europe to roll out NFC payments in Italy

November 14th, 2013

Italian carrier Telecom Italia and Visa Europe have signed a strategic agreement which will see NFC payments rolled out across Italy to more than 31 million customers of the TIM mobile network from 2014. The new service… More

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