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Archive: Marketing & Promotion

Hawaii gets iBeacon happy hours

June 6th, 2014

Happy Hour Pal, a Honolulu-based startup that lets businesses promote special offers to users of its mobile app, is using Bluetooth LE beacons and Apple’s iBeacon service to push happy hour offers to consumers, Pacific Business News reports. “Our team has already deployed beacons to restaurants and bars across the state,” says CEO Brandon Bennett.

iOS 8 to include location-based app promos

June 5th, 2014

The latest edition of Apple’s iOS operating system, unveiled at WWDC this week, will provide a way for apps relevant to a user’s location to be promoted on their iPhone home screen, MacRumours reports. Using Location Services, apps like the Apple Store and Starbucks are appearing when users are near one of their stores. Other users say they have seen apps they haven’t yet installed appear. Swiping on these take users to the location’s App Store page.

Watch Dogs gets NFC promo

June 3rd, 2014

Games publisher Ubisoft is promoting its latest title with a ‘tap to play’ competition in UK video game stores. Customers can tap an NFC touchpoint or scan a QR code at retailer Game for a chance to win a holiday in Chicago. The Watch Dogs promotion uses Proxama’s TapPoint marketing platform.

Top London shopping street installs beacons in 100 stores

June 3rd, 2014

One hundred retailers with stores on London’s upmarket Regent Street, one of the city’s busiest shopping locations, have installed Bluetooth Low Energy beacons that trigger personalized offers and communications for shoppers who have downloaded a… More

French retailer uses PowaTag to create 10,000 virtual shops, major UK chains to follow

June 2nd, 2014

French fashion retailer Comptoir des Cotonniers is using a platform developed by Powa Technologies to turn posters, billboards, magazines, cafe table tops, postcards, flyers and clothing into ‘virtual boutiques’ that let consumers order and pay for… More

GE lets retailers send offers to shoppers via LED lighting

May 30th, 2014

GE Lighting and US startup Bytelight have unveiled a marketing platform that lets merchants use LED lighting installed in and around their stores to send offers, directions to particular products and information services to shoppers,… More

Alfa-Bank uses activity trackers to offer higher interest rates to customers who exercise

May 30th, 2014

Russia’s Alfa-Bank has introduced a new savings account linked to an activity tracker, which rewards customers who exercise more with a higher interest rate. Developed in partnership with Moscow-based 42 Agency, the new Activity savings account… More

Silicon Craft unveils NFC smart poster with multiple touchpoints

May 29th, 2014

Thailand-based technology provider Silicon Craft Technology (SCT) has shown off a low-cost interactive poster that contains multiple touchpoints, enabling one NFC interface to be used to provide consumers with a range of content, coupons and… More

Meadowhall shopping centre provides special offers via Bluetooth LE

May 29th, 2014

Meadowhall Shopping Centre in Sheffield, UK is to use iBeacon technology to gamify a shopping event, with brands providing offers, discounts, pampering freebies and prize giveaways. Participating retailers include Krispy Kreme, Hotel Chocolat, Cath Kidston and House of Fraser. More

John Lewis backs tech startups

May 29th, 2014

Upmarket UK department store chain John Lewis has chosen iBeacon, smart label and in-store digital engagement start-up firms to join JLAB, its first technology business incubator. Localz, Tap2Connect and Viewsy are among five finalists to be supported with cash and office space, which John Lewis says have the potential to “shape the shopping experience of the future”.

Burger chain gets mobile payments

May 28th, 2014

Customers of Finnish hamburger chain Hesburger can today pay for food, connect their loyalty card and redeem offers using Swedish mobile wallet app SEQR. Developed by Seamless, the app is also now available in Finland for Windows Phone 8, as well as existing iPhone and Android platforms. The app is being launched in 120 restaurants and rolled out to the remaining 160 franchise outlets by the end of the year.

Aurnhammer takes BLE on a New York pub crawl

May 27th, 2014

Digital design agency Aurnhammer is using Bluetooth Low Energy (BLE) beacons placed in bars and restaurants to guide participants to their next pub crawl destination — and provide them with sponsored rewards for taking part…. More

Groupon lets merchants redeem vouchers via BLE

May 23rd, 2014

Prepaid voucher provider Groupon has launched an iPad-based point-of-sale terminal that uses Bluetooth Low Energy (BLE) to let merchants “instantly recognize their Groupon customers as they enter their business, seamlessly redeem Groupons and save time… More

Yoyo raises US$5m for mobile payments at universities

May 23rd, 2014

UK-based mobile payments, loyalty and rewards startup Yoyo has raised US$5m to expand its service. The move follows a launch at the Imperial College London campus in January 2014, with further rollouts due to take… More

McDonald’s launches Quick Mac mobile payments in Austria

May 22nd, 2014

McDonald’s Austria is rolling out a new mobile ordering and payments service that lets users place their orders on their mobile device and pay using PayPal, a credit card or a stored value Paybox account…. More

Morgan Stanley predicts Apple will include NFC in iPhone 6 — and NXP will supply the controller chips

May 21st, 2014

“We see growing evidence Apple will adopt NFC as a core part of its mobile payments strategy,” a new report from investment firm Morgan Stanley says — and evidence suggests that NXP has already won… More

McDonald’s World Cup app turns fast food into football match

May 20th, 2014

McDonald’s is set to roll out a new campaign for the 2014 Fifa World Cup using an augmented reality app to turn packaging and tables into virtual football games. By scanning a fries box with a mobile phone that has… More

London taxi firm promotes app downloads with NFC and QR stickers

May 20th, 2014

Radio Taxis, one of London’s biggest taxi operators, is promoting downloads of its mobile app by placing NFC and QR code stickers in its 2,500 vehicles. Scanning or tapping the stickers provides passengers with a direct… More

US sports venues to get interactive displays

May 19th, 2014

Sports venue display provider Access Sports Media is to use Blue Bite’s mTag platform to add NFC, QR, SMS and geofencing capabilities to its more than 20,000 displays in 200 US sports venues. Access’ network… More

OpenTable adds Glass bookings

May 16th, 2014

Restaurant booking service OpenTable has introduced a Google Glass version of its app. Wearers of the smart glasses can discover local restaurants and book a table by saying “Make a reservation” plus the name of the restaurant they wish to book or “nearby” to discover local options. They then tap to make their reservation at the venue of their choice.

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