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Archive: Marketing & Promotion

John Lewis backs tech startups

May 29th, 2014

Upmarket UK department store chain John Lewis has chosen iBeacon, smart label and in-store digital engagement start-up firms to join JLAB, its first technology business incubator. Localz, Tap2Connect and Viewsy are among five finalists to be supported with cash and office space, which John Lewis says have the potential to “shape the shopping experience of the future”.

Burger chain gets mobile payments

May 28th, 2014

Customers of Finnish hamburger chain Hesburger can today pay for food, connect their loyalty card and redeem offers using Swedish mobile wallet app SEQR. Developed by Seamless, the app is also now available in Finland for Windows Phone 8, as well as existing iPhone and Android platforms. The app is being launched in 120 restaurants and rolled out to the remaining 160 franchise outlets by the end of the year.

Aurnhammer takes BLE on a New York pub crawl

May 27th, 2014

Digital design agency Aurnhammer is using Bluetooth Low Energy (BLE) beacons placed in bars and restaurants to guide participants to their next pub crawl destination — and provide them with sponsored rewards for taking part…. More

Groupon lets merchants redeem vouchers via BLE

May 23rd, 2014

Prepaid voucher provider Groupon has launched an iPad-based point-of-sale terminal that uses Bluetooth Low Energy (BLE) to let merchants “instantly recognize their Groupon customers as they enter their business, seamlessly redeem Groupons and save time… More

Yoyo raises US$5m for mobile payments at universities

May 23rd, 2014

UK-based mobile payments, loyalty and rewards startup Yoyo has raised US$5m to expand its service. The move follows a launch at the Imperial College London campus in January 2014, with further rollouts due to take… More

McDonald’s launches Quick Mac mobile payments in Austria

May 22nd, 2014

McDonald’s Austria is rolling out a new mobile ordering and payments service that lets users place their orders on their mobile device and pay using PayPal, a credit card or a stored value Paybox account…. More

Morgan Stanley predicts Apple will include NFC in iPhone 6 — and NXP will supply the controller chips

May 21st, 2014

“We see growing evidence Apple will adopt NFC as a core part of its mobile payments strategy,” a new report from investment firm Morgan Stanley says — and evidence suggests that NXP has already won… More

McDonald’s World Cup app turns fast food into football match

May 20th, 2014

McDonald’s is set to roll out a new campaign for the 2014 Fifa World Cup using an augmented reality app to turn packaging and tables into virtual football games. By scanning a fries box with a mobile phone that has… More

London taxi firm promotes app downloads with NFC and QR stickers

May 20th, 2014

Radio Taxis, one of London’s biggest taxi operators, is promoting downloads of its mobile app by placing NFC and QR code stickers in its 2,500 vehicles. Scanning or tapping the stickers provides passengers with a direct… More

US sports venues to get interactive displays

May 19th, 2014

Sports venue display provider Access Sports Media is to use Blue Bite’s mTag platform to add NFC, QR, SMS and geofencing capabilities to its more than 20,000 displays in 200 US sports venues. Access’ network… More

OpenTable adds Glass bookings

May 16th, 2014

Restaurant booking service OpenTable has introduced a Google Glass version of its app. Wearers of the smart glasses can discover local restaurants and book a table by saying “Make a reservation” plus the name of the restaurant they wish to book or “nearby” to discover local options. They then tap to make their reservation at the venue of their choice.

SF Soup to add iBeacons

May 15th, 2014

San Francisco Soup Company, operator of 17 soup, salad and sandwich restaurants around the Bay Area, has selected mobile solutions provider Punchh to create a customised mobile guest rewards program. Bluetooth Low Energy (BLE) beacons will “automatically identify loyalty program members with Bluetooth-enabled smartphones as they come near to or enter a SF soup restaurant”, the company says. The new program will launch next month on both iOS and Android.

Isis reports 20,000 new mobile wallet users a day

May 15th, 2014

Isis saw its user adoption growth rate double last month and is now adding an average of 20,000 new users a day, Michael Abbott, CEO of the US carrier-led NFC venture, has revealed. “Since our… More

RenRen lets social media users make friends with animated QR codes

May 14th, 2014

Chinese social media site RenRen is giving users the ability to create a personal, animated QR code for their profile page, which they can use to let contacts add them quickly to their friends list. RenRen, which has… More

Australian bank tests beacons in branches

May 14th, 2014

St George Bank is testing the use of Bluetooth LE technology to send a welcome message and personalised information directly to a customer’s iPhone when they enter a branch. The pilot in three Sydney branches… More

X-Men gets iBeacons promo

May 13th, 2014

Twentieth Century Fox is to use Bluetooth beacons to promote the new X-Men: Days of Future Past movie to cinema-goers in Japan. The campaign makes use of Access Beacon Framework (ABF), a location-aware content distribution system that combines Bluetooth Low Energy beacons, smartphone apps and a cloud-based platform to push the promotion to iOS users.

Bertolli runs NFC marketing campaign in US stores

May 13th, 2014

Bertolli Olive Oil is to use News America Marketing and Thinaire‘s SmartSource with NFC service to deliver recipes, videos and ingredients lists to shoppers while they are in the relevant aisle of a supermarket. “As… More

UK shopping centre runs multi-retailer NFC marketing pilot

May 12th, 2014

A shopping centre in Solihull, UK is piloting a service that lets shoppers access discounts and promotions from multiple retailers by tapping their phone against NFC-enabled posters displayed in the windows of participating stores. Merchants… More

For Sale boards get BLE

May 12th, 2014

US start-up RealtyBeacon is making it possible for real estate agents to deliver details about a property for sale to potential buyers as they drive by, by adding Bluetooth Low Energy (BLE) beacons to their ‘For Sale’ boards. Each reusable beacon is waterproof, attaches magnetically to a sign and costs US$29. Agents also pay a US$10 monthly fee to manage their network.

Save 20% on NFCP Summit

May 12th, 2014

London’s NFCP Global Summit, a conference on proximity technologies in payments, retail, transportation and access control to be held on June 4 and 5, is offering NFC World+ readers an exclusive 20% discount on delegate places. The offer is redeemed with a voucher code which can be obtained here.

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