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Archive: NFC Newswire

Japanese library adds NFC tags

July 16th, 2013

A library in the city of Hannō, Japan, is using NFC tags attached to bookshelves to provide readers with access to a range of services, designed to transform it from the traditional concept of a… More

NFC ads deliver recipes that change with the weather

July 16th, 2013

Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is. “Depending on the temperature at the location of… More

Banque Postale runs NFC payments pilot

July 16th, 2013

French bank Banque Postale is testing a microSD-based NFC payment system with 500 participants in the towns of Caen and Bordeaux. The experiment, which began earlier this month and will run until May 2014, allows… More

Post Foods promotes breakfast cereal with NFC

July 16th, 2013

Cereal giant Post Foods has used promotional cards equipped with NFC tags and QR codes to enhance engagement with concertgoers at an event in Miami sponsored by its Honey Bunches of Oats breakfast cereal brand…. More

Apple NFC rumours return

July 16th, 2013

A new round of rumours that the next iPhone will include NFC has begun to appear, as the probable September launch date of what is widely expected to be the iPhone 5S draws near. The… More

Topps promotes baseball cards with NFC

July 15th, 2013

Trading card maker Topps is using NFC tags and QR codes to promote its baseball cards at the 2013 MLB All-Star FanFest event, enabling the more than 100,000 attendees to touch or scan giant baseball… More

McDonald’s adds NFC games to restaurant tables

July 15th, 2013

McDonald’s has launched an NFC campaign in Singapore that turns dining tables into interactive racing tracks. The Happy Table initiative, delivered in partnership with worldwide advertising agency DDB, is currently running in one location as… More

Tap For Message adds NFC to gifts and greeting cards

July 15th, 2013

US-based startup Tap For Message is using NFC to add personalised audio and video messages to greeting cards, stickers, hang tags and gift card holders. NFC phone users can record their message using their smartphone… More

Nokia announces 41 megapixel Lumia 1020 with NFC

July 11th, 2013

The Nokia Lumia 1020, the Finnish phone maker’s latest NFC handset, boasts the largest image sensor in a smartphone with a 41 megapixel PureView camera. Unveiled today at Nokia’s Zoom Reinvented event in New York,… More

Far EasTone brings low-cost NFC phone to Taiwan

July 11th, 2013

Mobile network operator Far EasTone has teamed with Vodafone to launch a low-cost Android NFC smartphone in Taiwan in preparation for its NFC payments pilot later this year. Far EasTone has already purchased some 10,000… More

Acardo and CorFire sign NFC coupon partnership

July 11th, 2013

Couponing technology provider and clearinghouse Acardo, which serves more than 10,000 retail locations across Europe, has signed a strategic partnership deal with mobile commerce specialist CorFire to enable NFC acquisition and redemption of vouchers through… More

Banca Mediolanum and Vodafone test NFC in Italy

July 11th, 2013

Banca Mediolanum is running a pilot to test NFC mobile payments with 60 consumers in Milan, in partnership with mobile network operator Vodafone Italia, and plans a commercial launch in early 2014. The Mediolanum Mobile… More

Hungarian national NFC service enters pilot testing phase

July 9th, 2013

The Hungarian Mobile Wallet Association, an alliance between mobile network operators Magyar Telekom, Vodafone and Telenor with MasterCard, OTP Bank and SuperShop, is launching a pilot to test a new NFC mobile payment solution in… More

Google runs NFC campaign in Australian airports

July 8th, 2013

Google is running an NFC and QR code based digital advertising campaign in airports around Australia, allowing travellers to use a smartphone or tablet to take control of Google Play video ads on giant screens…. More

Lycamobile adopts NFC for international workforce management

July 8th, 2013

UK-based tracking system specialist Crystal Ball has implemented a new mobile tracking solution with NFC for the world’s largest mobile virtual network operator, Lycamobile, which is now going live with employees in sixteen countries. Crystal Ball… More

Strasbourg NFC ticketing moves to commercial launch

July 5th, 2013

Transit operator CTS has announced the launch of an NFC mobile ticketing service on public transport in the French city of Strasbourg, in partnership with mobile network operators Orange,  Bouygues Telecom, SFR and NRJ Mobile…. More

Hang Seng launches NFC payments service

July 4th, 2013

Hong Kong’s Hang Seng Bank has launched an NFC mobile payment service in partnership with mobile network operator PCCW Mobile, MasterCard, Gemalto and Samsung Electronics. The service was first announced late last year and its… More

GeoToll uses NFC to manage RFID road toll payments

July 4th, 2013

Transportation technology startup GeoToll is developing a tolling system that automatically takes payment as a vehicle passes a toll gantry, using a combination of NFC, RFID and GPS. The new system uses GPS to wake… More

British Airways to offer NFC luggage tags

July 3rd, 2013

British Airways has announced it will be launching an electronic luggage tag that houses support for NFC next year. The product will be trialled over the next few months. Using the British Airways mobile app,… More

EE to launch mobile wallet with NFC payments in the UK

July 3rd, 2013

UK 4G mobile network operator EE has announced it will be launching a new NFC mobile payments service later this month, in partnership with MasterCard. The Cash on Tap service will offer customers the ability… More

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