Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform... More
Archive: Newswire
SES ships 4m NFC tags to retailers
France-based Store Electronic Systems has deployed more than four million NFC electronic shelf-edge labels to a dozen retailers — and expects to sell a total of 5m this year and at least another 10m next year... More
Yottavote uses NFC for anonymous voting and feedback
US startup Yottavote has developed an NFC voting system designed to allow consumers to give anonymous feedback to merchants and other businesses via their smartphone. More
Google Play gets NFC vending machines in Japan
Google Japan has unveiled a vending machine that allows consumers to tap to download Android games from the Google Play store via NFC... More
French gallery shows “ghost images” that can only be seen via NFC
Orange France has teamed with visual artist Pierre Giner and France’s National Centre for Visual Arts to put on an exhibition where artworks can only be seen via NFC. More
StepJockey picks Signbox for NFC fitness posters
Architectural sign maker Signbox has been chosen by StepJockey, a service that allows sets of stairs to be mapped and rated for calorie burn, to create NFC-enabled signs designed to encourage people to climb more stairs... More
French pharmacies to test NFC shopping service
Giphar, a French association of independent pharmacies, is to pilot an in-store NFC experience that allows consumers to use an NFC phone to receive tailored information about individual pharmacy products... More
National Australia Bank launches NAB Flik mobile payments via NFC, QR and more
National Australia Bank has launched a mobile payment service that lets users send, receive and request payments via NFC, QR codes, a mobile phone number, an email address or Facebook... More
Small businesses to introduce NFC currency in Valencia
A new social currency that will work as a loyalty and rewards service for local businesses in the Russafa district of Valencia, Spain’s third largest city, is set to launch in the coming weeks... More
NFC transit ticketing arrives in Dubai
Public transportation users will be able to use an NFC phone to purchase and store tickets for use on Dubai’s subway, buses and water bus services from next week, courtesy of a new service developed by the emirate’s Roads and Transport Authority (RTA)... More
Smartrac launches BullsEye nTag210 for high volume NFC applications
NFC and RFID tag manufacturer Smartrac has launched a new tag that is designed to provide a high performance and cost-effective option for high volume NFC applications that require simple URL addresses and unique identifiers but little additional memory... More
White paper details low cost option for adding two-way NFC to electronic devices
“NFiC: A new, economical way to make a device NFC-compliant” has been produced by analog chip specialists AMS and is designed to help device makers understand the full range of options now available for adding NFC functionality to electronic products of all types. More
Creative Orchestra opens proximity mobile marketing agency
London-based brand marketing and advertising agency Creative Orchestra has opened Comobi2, a dedicated proximity mobile marketing agency... More
RapidNFC offers NFC Christmas cards
Tag supplier RapidNFC has teamed up with London-based Freestyle Print to offer a range of Christmas cards that include an NFC tag programmed with a link to the sender’s choice of digital content... More
America’s Cup fans get access to commentary via NFC
Spectators at sailing’s prestigious America’s Cup are being immersed in the action this week thanks to Livecard kit, a multi-channel receiver authenticated by an NFC card that gives access to live conversations from crew members on-board a yacht, expert commentaries and sound effects from the boats... More
Orange launches NFC Service Center
Orange Business Services has launched the NFC Service Center, a dual TSM solution designed to enable banks and service providers to deploy a wide range of NFC services to customers of all the French mobile network operators... More
CPI to lead £10m printable NFC components project
The Centre for Process Innovation, a consortium of major suppliers in the print, electronics and design industries, is to lead a £10m (US$16m) project to create a UK supply chain that will enable the widespread adoption of low cost NFC components using printable electronics... More
NFC wristband developers seek funds on Kickstarter
A team of developers are raising funding on Kickstarter for a rubber wristband that wearers will be able to use to unlock their phone, cancel or postpone an alarm clock, control the volume of music, skip songs and share their contact information via NFC... More
Volkswagen Bank tests iPhone NFC payments
Germany’s Volkswagen Bank is conducting an NFC payments pilot using iPhone 4, 4S and 5 smartphones equipped with an iCarte add-on case... More
RugGear to launch military spec rugged NFC phone
Rugged phone maker RugGear will include NFC in its next handset, a fully waterproof and dustproof 5.3-inch Android 4.1.2 Jelly Bean smartphone... More