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    Archive: Shopper Marketing

    Alzheimer’s Research UK promotes Christmas ad through Proxama’s beacon network

    December 1st, 2016

    PARTNER NEWS: Alzheimer’s Research UK (ARUK) is using Bluetooth Low Energy (BLE) beacons on digital payment solutions provider Proxama’s beacon network to promote its Santa Forgot Christmas campaign. The video is being shared across buses,… More

    Beacons to deliver personalised marketing at ATMs

    November 25th, 2016

    ATM manufacturer Diebold Nixdorf and Australian banking services provider Cuscal are using beacon technology to deliver personalised marketing offers to people as they approach cash machines or bank branches. Cuscal is testing the technology, which involves using beacons to deliver messages via bluetooth to smartphones including specific apps. The aim is to identify how effective such marketing is during what is described as the ‘approach phase’ of the consumer experience, rather than the ‘transact phase’ once a card has been inserted in an ATM.

    Covent Garden offers augmented reality gift for Christmas shoppers

    November 22nd, 2016

    London’s Covent Garden shopping district is showcasing what it claims to be the largest showcase of augmented reality (AR) technology attempted in one location, with Christmas shoppers offered exclusive offers, gift guides and immersive shopping… More

    Amex cardholders to redeem loyalty points at pharmacy chain

    November 15th, 2016

    American Express cardholders will soon be able to redeem Membership Rewards points at Rite Aid, the first US pharmacy chain to formalise such a deal with the financial services company. Customers will be prompted to use points for their purchases after they swipe, tap or insert a Membership Rewards-enrolled American Express card in-store.

    French store uses augmented reality for Christmas shoppers

    November 14th, 2016

    French department store Galeries Lafayette is using augmented reality to offer Christmas shoppers a virtual Arctic experience telling the story of climate change. The store’s ‘Amazing Arctic Christmas’ tells the story of a family of polar bears who must venture away from the North Pole due to melting ice caps, taking refuge under the store’s dome. Parisian start-up Sky Boy has partnered with them to create a mobile app, in which the bears come to life in the store.

    Airport launches Android app to deliver offers via iBeacon

    November 11th, 2016

    Hamad International Airport (HIA) in Qatar has launched an Android version of its mobile app, which uses iBeacon technology to deliver passengers information about special offers at retail outlets, as well as real-time details on flights, baggage claim and location-based services. The iOS version of the HIA Qatar app has also been upgraded to make use of Apple’s indoor mapping service. “Investing in state-of-the-art technology is crucial for maintaining our position among the top airports in the world,” says Suhail Kadri at HIA.

    Italian olive oil brands integrate NFC for authentication and engagement

    November 1st, 2016

    Italian olive oil brands Buonamici, La Ranocchiaia, SPO and Il Cavallino are integrating NFC tags into their product lines to enable authentication and enhance consumer engagement, by delivering product information and other relevant content to… More

    Amazon expands Amazon Dash to 60 new brands

    October 31st, 2016

    Amazon has added more than 60 brands to its Amazon Dash Button program that allows consumers to reorder consumables around their home with a press of a button. “Customers will now find even more brands to choose from across a variety of new beverages and pantry essentials, as well as pet treats and personal care items like toothbrush heads and dry shampoo,” the company says. The program expanded internationally in August, launching in Austria, Germany and the UK. The Dash Replenishment Service was launched in January 2016.

    Pizza Hut offers NFC tattoos that let customers order favourite takeaway

    October 21st, 2016

    Pizza Hut in the UK has unveiled what it describes as the world’s first pizza-ordering tattoo. The stick-on tattoo includes NFC and QR code technology and can be used to order a customer’s favourite dish… More

    Koupon Media and Verifone enable mobile coupons

    October 17th, 2016

    Mobile offers provider Koupon Media has partnered with Verifone to enable all retailers using the Verifone Commander platform to create and distribute mobile coupons on the Koupon Platform. “The integration will allow all retailers… to create, manage and distribute mobile coupons by Koupon Media with unique barcodes that are immediately deactivated once scanned,” Koupon Media says.

    Proxama to create UK’s biggest BLE beacon advertising network

    October 11th, 2016

    PARTNER NEWS: Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform…. More

    Amex enables rewards purchases on Amazon

    October 3rd, 2016

    Canadian customers of American Express who are enrolled in the company’s Membership Rewards program can now pay for purchases using their reward points on Amazon. “Cardmembers need to complete a one-time registration to securely link their Membership Rewards account to their Amazon.ca account,” American Express says. “Membership Rewards points are available immediately for use on Amazon.ca any time cardmembers are shopping.”

    Valassis enables personalised offers through TV and radio ads

    July 19th, 2016

    Consumers can now automatically receive personalised offers on their mobile devices as they watch television or listen to the radio and save them to third party mobile wallets through a new solution launched by intelligent media provider Valassis. More

    Heineken uses BLE beacons to reward Kiwi consumers

    July 6th, 2016

    New Zealanders are being rewarded with experiences such as flights, helicopter rides and VIP event access whenever they are close to Bluetooth Low Energy (BLE) beacons installed in 120 Heineken locations across the country via the beer maker’s Heineken Live mobile app. More

    Walgreens enhances paperless coupon feature

    June 29th, 2016

    Customers of US drugstore giant Walgreens can now redeem paperless coupons for online and in-store purchases and “clip” offers on product pages and in search results through the Walgreens mobile app. “Clipped offers are automatically saved to a customer’s Balance Rewards card and can be seamlessly applied in-store at checkout when a customer uses their Balance Rewards card,” Walgreens says. The retailer has also integrated its loyalty program with Apple Pay and Android Pay.

    Bluetooth 5 to increase capacity for advertising

    June 8th, 2016

    The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation… More

    BLE beacons to deliver 1.6bn coupons a year by 2020

    May 26th, 2016

    Almost 1.6bn coupons will be delivered annually to consumers via Bluetooth Low Energy (BLE) beacon technology by 2020, Juniper Research forecasts. “This is up from just 11m this year, as retailers seek to develop proximity marketing campaigns in and around their stores,” the firm says. “Spend on digital retail marketing is set to increase from US$174bn in 2015, to $362.1bn by 2020.”

    BLE beacon market to double in 2016

    May 12th, 2016

    The Bluetooth Low Energy (BLE) beacon market will more than double in 2016, remaining on track to break 400m shipments by 2021, ABI Research forecasts. “Beacons are also going to have an effect on mobile advertising,” the firm says. “The dedicated beacon advertising market will grow strongly, but collaboration and aggregation of networks will also be a developing trend in 2016.”

    Proxama and Mapway launch BLE beacon service on London buses

    May 4th, 2016

    PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app.  More

    UK restaurants and bars roll out Z-Beacon technology

    April 21st, 2016

    More than 1,000 restaurants, bars and pubs across the UK are deploying Z-Beacon, a new platform developed by QR code-based mobile payments provider Zapper. The platform uses Bluetooth Low Energy beacons to send out personalised messages, offers and rewards to customers’ mobile devices. Restaurant chain CAU is among the companies installing the technology and has rolled out Z-Beacon to all 17 of its locations across the UK.

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