Saturday 22 October 2016 | RSS


    Archive: Shopper Marketing

    Pizza Hut offers NFC tattoos that let customers order favourite takeaway

    October 21st, 2016

    Pizza Hut in the UK has unveiled what it describes as the world’s first pizza-ordering tattoo. The stick-on tattoo includes NFC and QR code technology and can be used to order a customer’s favourite dish… More

    Koupon Media and Verifone enable mobile coupons

    October 17th, 2016

    Mobile offers provider Koupon Media has partnered with Verifone to enable all retailers using the Verifone Commander platform to create and distribute mobile coupons on the Koupon Platform. “The integration will allow all retailers… to create, manage and distribute mobile coupons by Koupon Media with unique barcodes that are immediately deactivated once scanned,” Koupon Media says.

    Proxama to create UK’s biggest BLE beacon advertising network

    October 11th, 2016

    PARTNER NEWS: Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform…. More

    Amex enables rewards purchases on Amazon

    October 3rd, 2016

    Canadian customers of American Express who are enrolled in the company’s Membership Rewards program can now pay for purchases using their reward points on Amazon. “Cardmembers need to complete a one-time registration to securely link their Membership Rewards account to their account,” American Express says. “Membership Rewards points are available immediately for use on any time cardmembers are shopping.”

    Valassis enables personalised offers through TV and radio ads

    July 19th, 2016

    Consumers can now automatically receive personalised offers on their mobile devices as they watch television or listen to the radio and save them to third party mobile wallets through a new solution launched by intelligent media provider Valassis. More

    Heineken uses BLE beacons to reward Kiwi consumers

    July 6th, 2016

    New Zealanders are being rewarded with experiences such as flights, helicopter rides and VIP event access whenever they are close to Bluetooth Low Energy (BLE) beacons installed in 120 Heineken locations across the country via the beer maker’s Heineken Live mobile app. More

    Walgreens enhances paperless coupon feature

    June 29th, 2016

    Customers of US drugstore giant Walgreens can now redeem paperless coupons for online and in-store purchases and “clip” offers on product pages and in search results through the Walgreens mobile app. “Clipped offers are automatically saved to a customer’s Balance Rewards card and can be seamlessly applied in-store at checkout when a customer uses their Balance Rewards card,” Walgreens says. The retailer has also integrated its loyalty program with Apple Pay and Android Pay.

    Bluetooth 5 to increase capacity for advertising

    June 8th, 2016

    The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation… More

    BLE beacons to deliver 1.6bn coupons a year by 2020

    May 26th, 2016

    Almost 1.6bn coupons will be delivered annually to consumers via Bluetooth Low Energy (BLE) beacon technology by 2020, Juniper Research forecasts. “This is up from just 11m this year, as retailers seek to develop proximity marketing campaigns in and around their stores,” the firm says. “Spend on digital retail marketing is set to increase from US$174bn in 2015, to $362.1bn by 2020.”

    BLE beacon market to double in 2016

    May 12th, 2016

    The Bluetooth Low Energy (BLE) beacon market will more than double in 2016, remaining on track to break 400m shipments by 2021, ABI Research forecasts. “Beacons are also going to have an effect on mobile advertising,” the firm says. “The dedicated beacon advertising market will grow strongly, but collaboration and aggregation of networks will also be a developing trend in 2016.”

    Proxama and Mapway launch BLE beacon service on London buses

    May 4th, 2016

    PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app.  More

    UK restaurants and bars roll out Z-Beacon technology

    April 21st, 2016

    More than 1,000 restaurants, bars and pubs across the UK are deploying Z-Beacon, a new platform developed by QR code-based mobile payments provider Zapper. The platform uses Bluetooth Low Energy beacons to send out personalised messages, offers and rewards to customers’ mobile devices. Restaurant chain CAU is among the companies installing the technology and has rolled out Z-Beacon to all 17 of its locations across the UK.

    US brewery installs BLE beacons on beer taps

    April 12th, 2016

    Drinkers of Schlafly Beer in St Louis, Missouri can now receive information about drink specials, tasting notes, new beer releases and customised campaigns on their smartphone via Bluetooth Low Energy (BLE) beacons attached to the craft brewery’s beer taps. More

    Lufthansa uses Bluetooth beacons to promote upgrades to passengers

    March 22nd, 2016

    German airline Lufthansa is using Bluetooth beacons installed across Munich Airport to push special offers to passengers and enable them to use their mobile phone to book and buy access to its business lounge as well as purchase upgrades from economy class to business class. More

    Nearly half of top marketers plan to invest in NFC in 2016

    March 15th, 2016

    Close to half (46%) of the top marketers surveyed for a new location-based marketing report say they plan to invest in NFC this year. 41% plan to invest in Bluetooth beacons, 63% in WiFi and 57% in GPS. More

    Proxama and Google bring the physical web to London buses

    March 11th, 2016

    PARTNER NEWS: Commuters across London can now access real-time transport updates and contextually relevant advertising on their mobile phones through MyStop, a physical web service launched by mobile commerce provider Proxama with the support of Google and in partnership with out-of-home advertising provider Exterion Media. More

    Swedish amusement park installs BLE beacons

    March 1st, 2016

    Visitors to Liseberg amusement park in Sweden can now get information about its attractions on their smartphones via Bluetooth Low Energy beacons and a mobile app provided by CGI. “The app tells you all about the attractions, including queue times and minimum height requirements,” the amusement park says. “You can find friends, available parking, the nearest bathroom — all the questions you might need answers to during a visit to the park.”

    Broadway theatres deploy BLE beacons

    January 25th, 2016

    Theatregoers on New York’s Broadway can now get information about the show they are seeing and receive offers from local restaurants, bars and other venues via Bluetooth Low Energy (BLE) beacons and the Playbill Passport app. The app has been developed by technology company Broadway Voice and Playbill magazine while the beacons have been supplied by Gimbal and are used in conjunction with Urban Airship’s mobile marketing platform.

    Rite Aid deploys 4,500 Bluetooth beacons

    January 20th, 2016

    US pharmacy chain Rite Aid has deployed more than 4,500 Bluetooth Low Energy (BLE) beacons across its US stores to send personalised messages to its customers. “This is the largest retail deployment to date,” says beacon provider inMarket. “The proximity program will also be integrated with Rite Aid’s own app.”

    China Unicom reveals mobile couponing lessons

    January 7th, 2016

    A case study that details the lessons learned by mobile network operator China Unicom when implementing mobile couponing and loyalty solutions in the Chinese market is now available to download from the NFC World+ Knowledge Centre. ‘China Unicom: Delivering mobile couponing and loyalty services to the Chinese market’, produced by the GSMA, also explores the opportunities available when mobile network operators and merchants work together to implement retail incentive programs.

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