Tuesday 1 December 2015 | RSS



    News about the NFC market in Ireland/Eire — trials, pilots, tests and live services.

    Apple doesn’t want to be a bank, says CEO

    November 12th, 2015

    “Nobody wants to become a bank any more and we don’t want to become a bank,” Apple CEO Tim Cook has told the University Philosophical Society at Trinity College, Dublin during a visit this week, Ireland’s Independent newspaper reports. Cook also hinted that Ireland will soon get Apple Pay and said: “Your kids will not know what money is.”

    Irish make over 2m contactless payments every month

    October 20th, 2015

    People in Ireland are now making over two million contactless transactions with Visa debit cards every month, Visa Europe has revealed, representing a rate of one contactless payment per second. “Adoption and usage of contactless cards in Europe continues to grow, most recently marked by more than one billion transactions across Europe in the last 12 months,” the payment network says.

    More than 50,000 European taxis to accept NFC mobile payments

    July 24th, 2015

    Fifty thousand taxis across Europe will soon be upgraded to accept payments for journeys with either a tap of a passenger’s NFC phone using a mobile app provided by The Payment House or using a… More

    Cab:app taxis to accept NFC mobile payments

    July 2nd, 2015

    More than 7,600 taxi drivers in 90 cities across the UK and Ireland can accept NFC mobile payments from passengers using the taxi-hailing app Cab:app through an mPOS gateway provided by Payworks.  “Drivers are now able to accept physical Visa, MasterCard and American Express card payments directly from the Cab:app application using NFC-enabled chip & PIN card readers,” the company says, adding that frequent passengers can pay directly from the app.

    Blarney Castle identifies trees with NFC horti-tags

    December 4th, 2014

    Blarney Castle, a medieval stronghold and tourist attraction in Ireland, is attaching custom-developed NFC tags to its trees so that gardeners will be able to easily create and update a database of information about each… More

    Ireland’s Leap Card to get NFC top-ups

    October 13th, 2014

    Ireland’s National Transport Authority has awarded a contract to transit specialist Vix to enable Leap prepaid card users to top up their balance via NFC. The service will go live “over the coming year” and will let cardholders “use a special, free smartphone app to top-up their Leap Cards immediately (from their credit or debit cards) via the smartphone app, just by holding the card and the phone close to each other.”

    Hailo reports on BLE payments in taxis

    October 13th, 2014

    Pay with Hailo, a service that uses Apple’s iBeacon technology to let users of the Hailo taxi hailing app pay drivers with their smartphone, is experiencing “steady growth”, Naoise Irwin, the company’s VP of strategic… More

    Visa Inc abandons digital wallet ambitions, Visa Europe to continue investing

    July 17th, 2014

    Visa Inc is replacing its V.me digital wallet service with Visa Checkout, a new payment service that enables consumers in the US, Canada and Australia to pay for goods online, on any device, in “just… More

    Total Produce pushes fruit and veg with NFC in supermarkets

    April 15th, 2014

    International fresh produce distributor Total Produce is to provide consumers with access to videos, recipes, interactive games and content about the benefits of a healthy, balanced diet via NFC tag and QR code-equipped SmartStands located… More

    Paramount promotes Noah with NFC

    April 4th, 2014

    Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster. Consumers can tap their NFC phone to download the film’s… More

    Clear Channel to take NFC advertising global

    March 25th, 2014

    Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in… More

    AIB promotes Me2U via NFC

    January 20th, 2014

    Allied Irish Banks is publicizing its new Me2U P2P mobile payments app via an NFC campaign running on 500 Adshel “six sheet” bus stop posters, 10 fully wrapped bus shelters and 55 further six sheets located in cinema lobbies across Ireland. Tapping the NFC tags on the ads takes the user to a landing page where they can download the Me2U app. The campaign was planned by Starcom and outdoor specialist Source Out Of Home.

    Absolut runs NFC campaign

    November 27th, 2013

    Absolut Vodka is promoting its new bottle designs using NFC posters located in 20 venues in Dublin. Tapping the smart posters takes the user to the Absolut Originality Ireland website where they can connect through Facebook and enter a prize draw. “There is also a gallery showing a selection of the new designs,” Aisling O’Connor from marketing agency The Picture Works told NFC World.

    CBS Outdoor picks Proxama for NFC

    October 29th, 2013

    Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate. More than 8,000 locations in the UK and Europe are due to go live by the… More

    Lloyds Pharmacy promotes new branding via NFC

    October 8th, 2013

    Lloyds Pharmacy Ireland has promoted its new branding with an advertising campaign that gives customers €5 off a €20 spend when they tap their phone to NFC posters placed in 80 bus shelters near 74… More

    Dublin Business School adds NFC kiosk

    September 23rd, 2013

    Dublin Business School (DBS) has installed a triple-screen kiosk with NFC to allow students to access timetable information with their contactless ID cards. The ‘Tri Screen Poser Table’ kiosk houses three Microsoft Surface Pro tablet… More

    Picture Works promotes movies via NFC

    August 27th, 2013

    Marketing agency The Picture Works is promoting The Lone Ranger and The Way, Way Back in bars and restaurants in the Republic of Ireland using illuminated posters containing NFC tags. “We currently have two live campaigns… More

    Guinness adds NFC to founts across UK and Ireland

    August 12th, 2013

    Guinness has installed 11,442 drink dispensers equipped with NFC functionality in pubs and bars across the UK, as well as 2,800 in Ireland. Plans call for a further 53,000 founts in the UK and 12,155 in Ireland to get NFC by 2015. More

    Irish restaurant chain picks NFC P2P payments and rewards

    July 17th, 2013

    Dublin-based Graham O’Sullivan Restaurants has contracted retail software specialist Escher Group to deliver an NFC- and QR-based payments and rewards service that uses NFC’s peer-to-peer (P2P) capabilities. The solution works with any Android NFC phone… More

    Domino’s Pizza launches NFC offers in the UK

    March 26th, 2013

    The takeaway pizza chain’s new Windows Phone 8 app allows customers to receive rewards by tapping their phone to NFC tags embedded in promotional material placed at the counter. More

    Full list of NFC trials, pilots, tests and live services around the world...

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