News about the NFC market in Ireland/Eire — trials, pilots, tests and live services.
April 15th, 2014
International fresh produce distributor Total Produce is to provide consumers with access to videos, recipes, interactive games and content about the benefits of a healthy, balanced diet via NFC tag and QR code-equipped SmartStands located…
April 4th, 2014
Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster. Consumers can tap their NFC phone to download the film’s…
March 25th, 2014
Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in…
January 20th, 2014
Allied Irish Banks is publicizing its new Me2U P2P mobile payments app via an NFC campaign running on 500 Adshel “six sheet” bus stop posters, 10 fully wrapped bus shelters and 55 further six sheets located in cinema lobbies across Ireland. Tapping the NFC tags on the ads takes the user to a landing page where they can download the Me2U app. The campaign was planned by Starcom and outdoor specialist Source Out Of Home.
November 27th, 2013
Absolut Vodka is promoting its new bottle designs using NFC posters located in 20 venues in Dublin. Tapping the smart posters takes the user to the Absolut Originality Ireland website where they can connect through Facebook and enter a prize draw. “There is also a gallery showing a selection of the new designs,” Aisling O’Connor from marketing agency The Picture Works told NFC World.
October 29th, 2013
Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate. More than 8,000 locations in the UK and Europe are due to go live by the…
October 8th, 2013
Lloyds Pharmacy Ireland has promoted its new branding with an advertising campaign that gives customers €5 off a €20 spend when they tap their phone to NFC posters placed in 80 bus shelters near 74…
September 23rd, 2013
Dublin Business School (DBS) has installed a triple-screen kiosk with NFC to allow students to access timetable information with their contactless ID cards. The ‘Tri Screen Poser Table’ kiosk houses three Microsoft Surface Pro tablet…
August 27th, 2013
Marketing agency The Picture Works is promoting The Lone Ranger and The Way, Way Back in bars and restaurants in the Republic of Ireland using illuminated posters containing NFC tags. “We currently have two live campaigns…
August 12th, 2013
Guinness has installed 11,442 drink dispensers equipped with NFC functionality in pubs and bars across the UK, as well as 2,800 in Ireland. Plans call for a further 53,000 founts in the UK and 12,155 in Ireland to get NFC by 2015.
July 17th, 2013
Dublin-based Graham O’Sullivan Restaurants has contracted retail software specialist Escher Group to deliver an NFC- and QR-based payments and rewards service that uses NFC’s peer-to-peer (P2P) capabilities. The solution works with any Android NFC phone…
March 26th, 2013
The takeaway pizza chain’s new Windows Phone 8 app allows customers to receive rewards by tapping their phone to NFC tags embedded in promotional material placed at the counter.
November 29th, 2011
Irish NFC specialist Zapa Technology, which ran into financial difficulties last month, is back in business with new investment led by technology entrepreneur Brendan McDonagh (pictured), who has become the company’s new CEO. Delta Partners…
March 2nd, 2011
Telefónica O2 Ireland has launched a new prepaid money card, ‘O2 Money’, marking an expansion by the mobile network operator into the Irish financial services market. O2 Money, already in operation in the UK, has…
August 27th, 2010
AIB Merchant Services’ new Loyaltyplus service integrates Zapa’s mobile contactless technology into merchants’ POS terminals, enabling even the smallest retailer to offer an NFC-compatible customer loyalty programme — from only €30 a month.
November 30th, 2009
The small town of Tuam in County Galway, Eire, has introduced a loyalty scheme based on Zapa Technology’s mobile contactless stickers with the aim of encouraging local people to do more of their shopping in the town.
October 1st, 2009
Irish coffee chain Insomnia has signed up as the first customer for Zapa Technology’s NFC-sticker based payments and marketing system. Insomnia is using Zapa to enable a loyalty programme that delivers points to customers equipped…
July 28th, 2009
More details of the services to be offered by the Irish start-up, which secured €2.5m in funding earlier this month, have now been revealed.
July 7th, 2009
Startup Zapa Technology has raised €2.5m in funding to deploy contactless readers and ‘Zapa Tags’ that will showcase Ireland as “a model for the deployment and execution of NFC services”.