Tuesday 21 October 2014 | RSS

 
Feedback
 

Ireland/Eire

News about the NFC market in Ireland/Eire — trials, pilots, tests and live services.

Ireland’s Leap Card to get NFC top-ups

October 13th, 2014

Ireland’s National Transport Authority has awarded a contract to transit specialist Vix to enable Leap prepaid card users to top up their balance via NFC. The service will go live “over the coming year” and will let cardholders “use a special, free smartphone app to top-up their Leap Cards immediately (from their credit or debit cards) via the smartphone app, just by holding the card and the phone close to each other.”

Hailo reports on BLE payments in taxis

October 13th, 2014

Pay with Hailo, a service that uses Apple’s iBeacon technology to let users of the Hailo taxi hailing app pay drivers with their smartphone, is experiencing “steady growth”, Naoise Irwin, the company’s VP of strategic… More

Visa Inc abandons digital wallet ambitions, Visa Europe to continue investing

July 17th, 2014

Visa Inc is replacing its V.me digital wallet service with Visa Checkout, a new payment service that enables consumers in the US, Canada and Australia to pay for goods online, on any device, in “just… More

Total Produce pushes fruit and veg with NFC in supermarkets

April 15th, 2014

International fresh produce distributor Total Produce is to provide consumers with access to videos, recipes, interactive games and content about the benefits of a healthy, balanced diet via NFC tag and QR code-equipped SmartStands located… More

Paramount promotes Noah with NFC

April 4th, 2014

Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster. Consumers can tap their NFC phone to download the film’s… More

Clear Channel to take NFC advertising global

March 25th, 2014

Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in… More

AIB promotes Me2U via NFC

January 20th, 2014

Allied Irish Banks is publicizing its new Me2U P2P mobile payments app via an NFC campaign running on 500 Adshel “six sheet” bus stop posters, 10 fully wrapped bus shelters and 55 further six sheets located in cinema lobbies across Ireland. Tapping the NFC tags on the ads takes the user to a landing page where they can download the Me2U app. The campaign was planned by Starcom and outdoor specialist Source Out Of Home.

Absolut runs NFC campaign

November 27th, 2013

Absolut Vodka is promoting its new bottle designs using NFC posters located in 20 venues in Dublin. Tapping the smart posters takes the user to the Absolut Originality Ireland website where they can connect through Facebook and enter a prize draw. “There is also a gallery showing a selection of the new designs,” Aisling O’Connor from marketing agency The Picture Works told NFC World.

CBS Outdoor picks Proxama for NFC

October 29th, 2013

Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate. More than 8,000 locations in the UK and Europe are due to go live by the… More

Lloyds Pharmacy promotes new branding via NFC

October 8th, 2013

Lloyds Pharmacy Ireland has promoted its new branding with an advertising campaign that gives customers €5 off a €20 spend when they tap their phone to NFC posters placed in 80 bus shelters near 74… More

Dublin Business School adds NFC kiosk

September 23rd, 2013

Dublin Business School (DBS) has installed a triple-screen kiosk with NFC to allow students to access timetable information with their contactless ID cards. The ‘Tri Screen Poser Table’ kiosk houses three Microsoft Surface Pro tablet… More

Picture Works promotes movies via NFC

August 27th, 2013

Marketing agency The Picture Works is promoting The Lone Ranger and The Way, Way Back in bars and restaurants in the Republic of Ireland using illuminated posters containing NFC tags. “We currently have two live campaigns… More

Guinness adds NFC to founts across UK and Ireland

August 12th, 2013

Guinness has installed 11,442 drink dispensers equipped with NFC functionality in pubs and bars across the UK, as well as 2,800 in Ireland. Plans call for a further 53,000 founts in the UK and 12,155 in Ireland to get NFC by 2015. More

Irish restaurant chain picks NFC P2P payments and rewards

July 17th, 2013

Dublin-based Graham O’Sullivan Restaurants has contracted retail software specialist Escher Group to deliver an NFC- and QR-based payments and rewards service that uses NFC’s peer-to-peer (P2P) capabilities. The solution works with any Android NFC phone… More

Domino’s Pizza launches NFC offers in the UK

March 26th, 2013

The takeaway pizza chain’s new Windows Phone 8 app allows customers to receive rewards by tapping their phone to NFC tags embedded in promotional material placed at the counter. More

Zapa returns with €1.1m investment

November 29th, 2011

Irish NFC specialist Zapa Technology, which ran into financial difficulties last month, is back in business with new investment led by technology entrepreneur Brendan McDonagh (pictured), who has become the company’s new CEO. Delta Partners… More

Telefónica launches O2 Money in Ireland

Telefónica launches O2 Money in Ireland

March 2nd, 2011

Telefónica O2 Ireland has launched a new prepaid money card, ‘O2 Money’, marking an expansion by the mobile network operator into the Irish financial services market. O2 Money, already in operation in the UK, has… More

First Data joint venture to offer mobile contactless loyalty service to merchants in UK and Ireland

August 27th, 2010

AIB Merchant Services’ new Loyaltyplus service integrates Zapa’s mobile contactless technology into merchants’ POS terminals, enabling even the smallest retailer to offer an NFC-compatible customer loyalty programme — from only €30 a month. More

Irish town launches local loyalty programme using mobile stickers

Irish town launches local loyalty programme using mobile stickers

November 30th, 2009

The small town of Tuam in County Galway, Eire, has introduced a loyalty scheme based on Zapa Technology’s mobile contactless stickers with the aim of encouraging local people to do more of their shopping in the town. More

Insomnia coffee chain signs up for Zapa’s NFC sticker-based marketing system

Insomnia coffee chain signs up for Zapa’s NFC sticker-based marketing system

October 1st, 2009

Irish coffee chain Insomnia has signed up as the first customer for Zapa Technology’s NFC-sticker based payments and marketing system. Insomnia is using Zapa to enable a loyalty programme that delivers points to customers equipped… More

Full list of NFC trials, pilots, tests and live services around the world...

Page 1 of 212