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Italy

News about the NFC market in Italy — trials, pilots, tests and live services.

SEQR mobile payments to launch in US

June 12th, 2015

Mobile payment solution SEQR, developed by Swedish m-commerce software firm Seamless, is to launch in the US, making it the eleventh country where the system is available. Allowing consumers to make payments, transfer money, connect loyalty programs and redeem offers through digital coupons, it is also in operation in Sweden, Finland, Romania, Belgium, Portugal, Netherlands, Germany, Spain, France and Italy.

Italian zoo visitors walk on the wilder side with iBeacon network

May 15th, 2015

Visitors to Zoom Torino Biopark in Cumiana, Italy will be able to unlock information and rewards on their smartphones thanks to a network of Bluetooth Low Energy beacons that send location-based messages to their devices. “The 160,000… More

Vodafone combines tokens and SIMs for NFC payments in Europe

March 30th, 2015

Vodafone customers in five major European markets will be able to use their Visa cards to make NFC mobile payments from the second quarter of this year with a new SIM-based service that makes use of tokenization technology. More

MasterCard reports on HCE payments tests in 15 countries

February 25th, 2015

MasterCard is currently conducting more than 25 host card emulation (HCE) projects in 15 countries, the payments network has announced, with multiple issuers now moving close to commercial deployments. “In offering an alternative to the… More

Supermarket in a box gives staff chance to shop at work

February 12th, 2015

Employees at chip maker STMicroelectronics’ Catania office in Italy can now order and pay for fresh food, groceries and personal hygiene products from their mobile phone and then collect their order from a unique “supermarket… More

Vodafone Italia pilots smart shopping posters

July 29th, 2014

Vodafone Italia is working with high-end Italian food market chain Eataly on a pilot project that lets 2,500 staff tap their NFC phone or scan a QR code on a smart poster to order and pay for groceries that are then delivered to their home or office. The posters come in a range of sizes and can be applied to various surfaces, enabling them to be placed in a wide range of locations, the partners say.

PosteMobile to roll out NFC

July 18th, 2014

PosteMobile, the mobile network provider owned by the Italian postal service, has signed an MVNO agreement with carrier Wind that will see the company extending NFC payments capabilities to all its three million customers. PosteMobile customers in Rome, Turin and Milan have been able to make NFC payments since 2013.

Visa Inc abandons digital wallet ambitions, Visa Europe to continue investing

July 17th, 2014

Visa Inc is replacing its V.me digital wallet service with Visa Checkout, a new payment service that enables consumers in the US, Canada and Australia to pay for goods online, on any device, in “just… More

Vodafone launches NFC SmartPass in Italy

April 10th, 2014

Mobile network operator Vodafone’s NFC mobile wallet and SmartPass prepaid payments service is to go live in Italy at the end of April. The service was launched in Spain in November 2013 and in Germany… More

Clear Channel to take NFC advertising global

March 25th, 2014

Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in… More

Agos Ducato pilots microSD NFC

March 20th, 2014

Italian financial services provider Agos Ducato is piloting microSD-based NFC payments in partnership with Visa Europe. The 1,000 participants in the trial are able to make payments at contactless-enabled merchant locations across the Milan and Monza areas.

Vodafone to launch NFC mobile wallet across Europe

November 22nd, 2013

Mobile network operator Vodafone‘s NFC mobile wallet is going live today in Spain, will be available in Germany in mid-December and expand to the Netherlands, UK and Italy in spring 2014. Vodafone Wallet works with… More

Telecom Italia and Visa Europe to roll out NFC payments in Italy

November 14th, 2013

Italian carrier Telecom Italia and Visa Europe have signed a strategic agreement which will see NFC payments rolled out across Italy to more than 31 million customers of the TIM mobile network from 2014. The new service… More

CBS Outdoor picks Proxama for NFC

October 29th, 2013

Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate. More than 8,000 locations in the UK and Europe are due to go live by the… More

Italians give NFC payments an 8 out of 10

October 21st, 2013

Consumer research undertaken by payments processor SIA has found that 94% of the Italians who have had the opportunity to try out NFC payments appreciated the technology, giving the experience an average rating of 8… More

Italian hackers reveal ‘infinite rides’ ticket exploits

August 6th, 2013

Two Italian hackers have told the Defcon convention about a pair of vulnerabilities in some contactless transportation ticketing systems that allow tickets to be altered by an NFC phone to give unlimited free rides. Matteo… More

Wind and BNL test NFC payments

July 26th, 2013

Italian mobile network operator Wind has teamed up with banking group BNL BNP Paribas, payments processor SIA and MasterCard to test NFC payments. The YouPass BNL service lets customers use a Samsung NFC phone to charge payments to a BNL Classic credit card stored on a Gemalto NFC SIM.

Banca Mediolanum and Vodafone test NFC in Italy

July 11th, 2013

Banca Mediolanum is running a pilot to test NFC mobile payments with 60 consumers in Milan, in partnership with mobile network operator Vodafone Italia, and plans a commercial launch in early 2014. The Mediolanum Mobile… More

Poste Italiane expands NFC payments to Rome and Turin

June 24th, 2013

Poste Italiane’s NFC payments service has been rolled out to the cities of Rome and Turin, following its launch in Milan last December. The service is now set to expand across the rest of Italy… More

Milan airport installs 50,000 NFC tags

May 22nd, 2013

Malpensa Airport in Milan, Italy, has installed a new maintenance system that uses NFC phones and a network of 50,000 NFC and RFID tags attached to equipment and systems around the airport — including fire… More

Full list of NFC trials, pilots, tests and live services around the world...

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