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Italy

News about the NFC market in Italy — trials, pilots, tests and live services.

Vodafone Italia pilots smart shopping posters

July 29th, 2014

Vodafone Italia is working with high-end Italian food market chain Eataly on a pilot project that lets 2,500 staff tap their NFC phone or scan a QR code on a smart poster to order and pay for groceries that are then delivered to their home or office. The posters come in a range of sizes and can be applied to various surfaces, enabling them to be placed in a wide range of locations, the partners say.

PosteMobile to roll out NFC

July 18th, 2014

PosteMobile, the mobile network provider owned by the Italian postal service, has signed an MVNO agreement with carrier Wind that will see the company extending NFC payments capabilities to all its three million customers. PosteMobile customers in Rome, Turin and Milan have been able to make NFC payments since 2013.

Visa Inc abandons digital wallet ambitions, Visa Europe to continue investing

July 17th, 2014

Visa Inc is replacing its V.me digital wallet service with Visa Checkout, a new payment service that enables consumers in the US, Canada and Australia to pay for goods online, on any device, in “just… More

Vodafone launches NFC SmartPass in Italy

April 10th, 2014

Mobile network operator Vodafone’s NFC mobile wallet and SmartPass prepaid payments service is to go live in Italy at the end of April. The service was launched in Spain in November 2013 and in Germany… More

Clear Channel to take NFC advertising global

March 25th, 2014

Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in… More

Agos Ducato pilots microSD NFC

March 20th, 2014

Italian financial services provider Agos Ducato is piloting microSD-based NFC payments in partnership with Visa Europe. The 1,000 participants in the trial are able to make payments at contactless-enabled merchant locations across the Milan and Monza areas.

Vodafone to launch NFC mobile wallet across Europe

November 22nd, 2013

Mobile network operator Vodafone‘s NFC mobile wallet is going live today in Spain, will be available in Germany in mid-December and expand to the Netherlands, UK and Italy in spring 2014. Vodafone Wallet works with… More

Telecom Italia and Visa Europe to roll out NFC payments in Italy

November 14th, 2013

Italian carrier Telecom Italia and Visa Europe have signed a strategic agreement which will see NFC payments rolled out across Italy to more than 31 million customers of the TIM mobile network from 2014. The new service… More

CBS Outdoor picks Proxama for NFC

October 29th, 2013

Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate. More than 8,000 locations in the UK and Europe are due to go live by the… More

Italians give NFC payments an 8 out of 10

October 21st, 2013

Consumer research undertaken by payments processor SIA has found that 94% of the Italians who have had the opportunity to try out NFC payments appreciated the technology, giving the experience an average rating of 8… More

Italian hackers reveal ‘infinite rides’ ticket exploits

August 6th, 2013

Two Italian hackers have told the Defcon convention about a pair of vulnerabilities in some contactless transportation ticketing systems that allow tickets to be altered by an NFC phone to give unlimited free rides. Matteo… More

Wind and BNL test NFC payments

July 26th, 2013

Italian mobile network operator Wind has teamed up with banking group BNL BNP Paribas, payments processor SIA and MasterCard to test NFC payments. The YouPass BNL service lets customers use a Samsung NFC phone to charge payments to a BNL Classic credit card stored on a Gemalto NFC SIM.

Banca Mediolanum and Vodafone test NFC in Italy

July 11th, 2013

Banca Mediolanum is running a pilot to test NFC mobile payments with 60 consumers in Milan, in partnership with mobile network operator Vodafone Italia, and plans a commercial launch in early 2014. The Mediolanum Mobile… More

Poste Italiane expands NFC payments to Rome and Turin

June 24th, 2013

Poste Italiane’s NFC payments service has been rolled out to the cities of Rome and Turin, following its launch in Milan last December. The service is now set to expand across the rest of Italy… More

Milan airport installs 50,000 NFC tags

May 22nd, 2013

Malpensa Airport in Milan, Italy, has installed a new maintenance system that uses NFC phones and a network of 50,000 NFC and RFID tags attached to equipment and systems around the airport — including fire… More

Telecom Italia announces new NFC ticketing pilots

May 16th, 2013

Telecom Italia and payments technology provider SIA are to pilot an NFC ticketing service with three transport operators in the Naples and Emilia-Romagna regions of Italy by the end of 2013. Trasporto Passeggeri Emilia-Romagna (TPER), ANM… More

Telecom Italia tests NFC food deliveries

March 19th, 2013

Telecom Italia has launched a new initiative, in collaboration with Unicoop Tirreno, allowing employees to order grocery deliveries at work using NFC smart posters placed around their offices. Staff need to register online with the… More

Wolfsoniana Museum adds NFC tags to exhibits

March 12th, 2013

The Wolfsoniana Museum in Genoa, Italy is offering visitors a more immersive experience with the addition of NFC and QR code tags to eleven of its artworks. By tapping an NFC smartphone to the tags or… More

UniCredit pilots multi-application NFC wallet

March 8th, 2013

UniCredit Business Integrated Solutions, a division of Italy-based financial institution UniCredit Group, is testing a multi-application mobile wallet solution that works on both Android and BlackBerry NFC phones.. Sixty employees taking part in the pilot are… More

Bike Identificator debuts NFC and RFID tracking service

March 5th, 2013

A anti-theft service for bicycles has been introduced by Italian firm Bike Identificator. Both an NFC tag and an RFID tag, fixed to the chassis of the bike, are used in combination with an online registration… More

Full list of NFC trials, pilots, tests and live services around the world...

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