Singapore
News about the NFC market in Singapore — trials, pilots, tests and live services.

Danone delivers information to new moms via NFC
April 3rd, 2012
The food company's baby nutrition division in Singapore has released findings from a pilot project which has seen 400 NFC tags being placed in supermarkets, clinics and in homes to provide new mothers with information on a range of parenting and nutritional topics. More

Coca-Cola tests NFC advertising in Singapore
December 20th, 2011
Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore. The campaign promotes the company's Coca-Cola and Fanta drinks brands and uses the NFC-enabled Mobile Life! network of two hundred advertising panels introduced by Clear... More

Singapore awards national NFC infrastructure contract
October 25th, 2011
Singapore's IDA has awarded the contract for a national NFC infrastructure to a consortium including mobile network operator StarHub, DBS Bank, public transportation card issuer EZ-Link and NFC technology provider Gemalto. Commercial services are due to go live in mid-2012. More

SMRT launches NFC posters in Singapore
October 18th, 2011
Singapore public transport provider SMRT has placed NFC smart posters in stations to deliver news, entertainment, music, sports, services, and merchant offers to commuters. The bus, train and taxi operator has launched its 'iMobSMRT spaces'... More

Clear Channel enters NFC advertising market
October 11th, 2011
The out-of-home advertising giant has picked Singapore as the location for its first NFC-enabled smart poster network and plans to use it as a test bed and case study for the rest of Clear Channel International. More
MasterCard joins Visa Europe in adopting Wireless Dynamics’ iPhone NFC device
February 18th, 2011
MasterCard has revealed that, like Visa Europe, it is working with Canadian firm Wireless Dynamics to bring its payments services to iPhone users. In an article posted on the MasterCard blog, Mung-ki Woo, who recently... More

DBS, StarHub and EZ-Link to begin Singapore NFC pilot in December
November 29th, 2010
The bank, mobile network operator and transport card issuer will be using Gemalto's N-Flex NFC add-on and plan to launch commercial services towards the end of 2011. More

Singapore issues request for proposals for national NFC TSM
November 19th, 2010
IDA, the government agency tasked with implementing a national NFC infrastructure for Singapore, is requesting proposals from consortiums to create and manage a next-generation open trusted third party infrastructure that all the country's banks, transport operators and other service providers could use to deliver NFC services. More

MasterCard, DBS Bank, StarHub and EZ-Link to test Gemalto NFC add-on in Singapore
May 5th, 2010
Gemalto's new Upteq N-Flex enables near field communication functionality to be added to a wide range of mobile phones and is the first NFC add-on to conform to the Single Wire Protocol. More
Singapore government invests in kick starting contactless and NFC
December 2nd, 2009
Merchants in Singapore are being encouraged to make the switch to contactless card accepting terminals through a series of subsidies made possible by a S$16 million (US$11.5m) grant from the Singapore government. The aim is... More
Taggo signs first reseller deal for NFC sticker/SMS loyalty solution
September 28th, 2009
Taggo, founded by loyalty expert Aneace Haddad, has signed up its first value added reseller, leading international customer loyalty solutions provider Memberson. Originally founded in Sweden, Memberson is now based in Singapore and boasts Ikea... More
Citibank, Visa announce NFC trial in Singapore with operator M1
April 3rd, 2009
Citi M1 Platinum Visa cardholders will be able to use their mobile phones to make contactless payments linked to their credit card account at any merchant equipped to handle Visa payWave contactless transactions. More
Singapore to get national trusted third party for NFC
February 25th, 2009
Singapore's banks, telecoms networks and transit operators have given the go ahead for the creation of a national trusted third party designed to ensure full interoperability between the NFC services of all mobile operators and all service providers. More
• Full list of NFC trials, pilots, tests and live services around the world...
