The arrival of NFC in mass market phones and high profile applications is leading to a lot of interest from people looking to invest in this fast emerging technology. What is NFC, and how can you invest in it?
Here at NFC World, we are seeing lots of interest from people who have only recently learned of near field communication and are interested in investing in NFC.
We're often asked how ordinary people can invest in NFC, and are also asked several times a day "what is your stock symbol?" It's gratifying that anyone could think that NFC World is the single company at the centre of the NFC universe, but that's not actually the case. We're the leading trade publication that covers the global NFC industry, but we don't supply NFC products or systems.
Can I invest in NFC?
NFC is a technology, like Bluetooth, not a company like IBM. There are multiple product and service vendors. Worldwide standards are set and maintained by the NFC Forum, an industry association run by a group of companies with interests in the technology. At NFC World we keep readers up to date on all the key developments and issues in the industry growing up around NFC.
This means there is no one stock to invest in; keep reading NFC World to learn more about the players in the NFC ecosystem. Some major players are already listed and can be traded right now, some are set to IPO in the near future, and many are privately held. NFC represents the major part of some players' business, while for others it is only a very small part of their overall interests.
Additionally, many of the most innovative NFC solutions are being developed by startups, which are often looking for seed funding or further investment.
Which NFC company is The Motley Fool talking about?
Many people have seen a sales pitch from The Motley Fool about NFC and a mystery company that they say is set to profit from growth of the industry. We don't know for sure which company they are referring to, but to us it sounds like NXP Semiconductors.
However, we recommend potential investors conduct much more rigorous research into the NFC market, its participants and it prospects before committing to any investment. For example, potential investors should be aware that there are many analysts operating in the field, most producing industry forecasts and projections. These do not often agree with one another, and it is possible to selectively quote extracts of different reports to present a picture of the industry's prospects that supports almost any scenario, good or bad.
NFC investment advice
It is important to understand that we do not provide investment advice. NFC World and its publisher, SJB Research, are not in the business of offering investment advice and are not licensed to do so.
To learn more about the NFC industry you should read NFC World regularly. You can sign up for our weekly email newsletter, or get our headlines via RSS or Twitter, where you should follow @nfcw. You can also add us to your Google+ circles.
Finally, if you are serious about NFC you may also want to read The NFC Report, our premium research report on the entire industry and how it works, which is used as a reference by most of the major players worldwide.