Melbourne beacon trial disappoints

Arts Centre Melbourne is rethinking its approach to using Bluetooth beacons after a disappointing pilot that used the technology to send out food and beverage offers to visitors during October’s Melbourne Festival... More



What's New in Payments

Brooklyn Nets launch mobile wallet

American Express has partnered with New York basketball team Brooklyn Nets to pilot Brooklyn eWallet, a digital payment solution integrated into the team’s mobile app that lets fans buy food and drink with their mobile phone at any event held at the Barclays Center arena... More


Korean banks partner with messaging giant for mobile banking service

BankWalletKakao mobile wallet service

Korean internet and messaging giant Daum Kakao has launched BankWalletKakao, a mobile wallet service provided in partnership with 16 Korean banks and Korea Financial Telecommunications and Clearing Institute (KFTC). The service leverages instant messaging technology to let users make online payments, transfer funds to friends and make ATM withdrawals with their mobile phone. More



Samsung launches Proximity mobile marketing platform

Samsung Proximity

Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded to download a marketer’s own app to access the service. More