In the April issue of Mobile Wallet Outlook the NFC World team examines why NFC is failing to gain traction in the mobile payments market, analyzes the range of cloud-based options available for those seeking to deliver mass market mobile wallets — and sets out in detail how MCX's barcode and cloud-based wallet will work, when it's likely to launch and who is already using the same approach today.

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German cooperative bank Dortmunder Volksbank (DV) has introduced a mobile payments service that enables customers to make payments with their NFC mobile phone at any merchant equipped to process MasterCard PayPass contactless transactions.

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"We are passionate about giving our customers new games and more ways to play so this campaign will let people have a little bit of fun while commuting," says Paul Meadows, the UK leisure company's head of brand.

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Swiss luxury watchmaker HYT Watches has adopted security specialist WiseKey's NFC brand protection solution WiseAuthentic.

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The BebaPay service is now live on buses in Nairobi and a free app enables any Android NFC phone to be used as a card reader. Shops, traders and small businesses will be able to use Google's BebaPay in the future "to accept payments from customers, without needing expensive tills and cash registers."

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Samsung is to introduce a new range of NFC tags because its existing TecTiles tags don't meet NFC Forum standards and won't work with the new Galaxy S4 smartphone.

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"The telcos keep on doing the same thing, they get arrogant and then they get disintermediated," MasterCard's Jorn Lambert has told The Australian Financial Review.

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Inside Secure has reported a fall in revenues of 68% year-on-year for its Mobile NFC division. Revenues were just US$4.5m in the first quarter of 2013, down 61% on the fourth quarter of 2012.

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USA Technologies (USAT) has teamed up with NFC platform provider Isis to offer a mobile loyalty program. Customers who use an Isis NFC phone to make payments at vending machines will get their fifth purchase free.

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Electronic components supplier Pulse Electronics has announced a new catalog selection of NFC antennas aimed at a range of devices, including point-of-sale terminals, in-vehicle payment terminals, security control and access panels and printers. The company also makes stamp and ferrite sheet antennas aimed at mobile phones.

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