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    Adidas

    News stories featuring Adidas:

    Adidas builds NFC into racing suits for FIA authentication

    April 27th, 2016

    Adidas has developed a connected race suit that comes equipped with an NFC chip to confirm whether or not the product complies with current Fédération Internationale de l’Automobile (FIA) regulations. More

    Twitter expands Buy Now buttons

    October 1st, 2015

    Twitter is to integrate its Buy Now button technology with ecommerce platforms Bigcommerce, Demandware and Shopify to enable merchants including Best Buy, Adidas and PacSun to sell products via the platform. “With Buy Now, businesses can drive more conversions and remove much of the friction in the mobile purchasing process,” Twitter writes in a blog post.

    Adidas adds NFC to running shoes

    June 19th, 2013

    Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see… More

    London NFC hackathon winners get funding

    March 27th, 2012

    Two of the twenty teams which took part in last weekend’s Isobar Create London NFC app development event have received kick-starter funding they will be able to use to turn their apps into commercial products. More

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