News stories featuring Adidas and NFC:
June 19th, 2013
Sporting goods giant Adidas is adding a "lace jewel" with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see...
March 27th, 2012
Two of the twenty teams which took part in last weekend's Isobar Create London NFC app development event have received kick-starter funding they will be able to use to turn their apps into commercial products.
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