News stories featuring Adshel and NFC:
April 4th, 2014
Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster. Consumers can tap their NFC phone to download the film’s…
January 20th, 2014
Allied Irish Banks is publicizing its new Me2U P2P mobile payments app via an NFC campaign running on 500 Adshel “six sheet” bus stop posters, 10 fully wrapped bus shelters and 55 further six sheets located in cinema lobbies across Ireland. Tapping the NFC tags on the ads takes the user to a landing page where they can download the Me2U app. The campaign was planned by Starcom and outdoor specialist Source Out Of Home.
July 16th, 2013
Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is. “Depending on the temperature at the location of…
March 12th, 2013
Samsung Electronics Australia has launched an ad campaign for the Galaxy Note II that makes use of NFC. The campaign, created by Australian digital agency Amnesia Razorfish, showcases work created by up-and-coming artists on the Galaxy…
September 29th, 2011
Fifty outdoor advertising sites in Melbourne have been equipped to allow consumers to download exclusive cookery recipes and video cookbooks via either WiFi or NFC.
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