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	<title>NFC World &#187; Adshel</title>
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		<title>Australian supermarket Coles tests outdoor NFC with Adshel</title>
		<link>http://www.nfcworld.com/2011/09/29/310311/australian-supermarket-coles-tests-outdoor-nfc-with-adshel/</link>
		<comments>http://www.nfcworld.com/2011/09/29/310311/australian-supermarket-coles-tests-outdoor-nfc-with-adshel/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 18:55:38 +0000</pubDate>
		<dc:creator>Sarah Clark</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Transit & Ticketing]]></category>
		<category><![CDATA[Adshel]]></category>
		<category><![CDATA[Coles]]></category>

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		<description><![CDATA[<p>Fifty outdoor advertising sites in Melbourne have been equipped to allow consumers to download exclusive cookery recipes and video cookbooks via either WiFi or NFC.</p><p><em>Read the rest of <a href="http://www.nfcworld.com/2011/09/29/310311/australian-supermarket-coles-tests-outdoor-nfc-with-adshel/">Australian supermarket Coles tests outdoor NFC with Adshel</a> at <a href="http://www.nfcworld.com">NFC World</a>.</em></p>
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</ol>]]></description>
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