Blue Bite
News stories featuring Blue Bite and NFC:
Blue Bite reports results of US NFC marketing campaign
February 1st, 2012
A campaign for travel app HotelTonight, which combined promotional videos shown on digital screens with the ability to download the app via NFC, QR code, Bluetooth or WiFi, saw a small but promising number of interactions via NFC, says the mobile marketing platform provider. More
Old Navy tests NFC ads in Miami
November 8th, 2011
The US clothing retailer is running Spanish language NFC-enabled advertisements at bus shelters in Miami, targeted at "mobile savvy" Hispanic shoppers. More
NFC marketers form global alliance
September 8th, 2011
NFC specialists Blue Bite, Proxama and Tapit have formed an alliance that will see them working together to deliver global NFC-based marketing solutions. More
TNT promotes TV series with NFC-enabled New York storefront
August 1st, 2011
The ambitious campaign saw out-of-home agency Pearl Media convert a shop window into a crime scene that let passers by interact with the display to solve a murder mystery and sign up for alerts from the show via NFC, QR codes and Bluetooth. More
Hotels.com and New York Times back NFC advertising venture
April 28th, 2011
San Francisco will be the testbed for Reach Media Group and Blue Bite's new mTag NFC service, which will deliver location-specific information and offers to consumers. More
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