CBS Outdoor

A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a 'value exchange' in return for interacting with advertising and the most popular incentives are money or entertainment. More

"NFC offers advertisers greater opportunities to build 'hyper-local' promotional campaigns using media-rich, high quality content through a simple tap of the phone," says the digital agency behind the project. More