NFC World » CBS Outdoor http://www.nfcworld.com The near field communication news source - NFC, contactless, mobile payments, RF SIM, RFID and more Wed, 23 May 2012 19:10:52 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Survey finds consumers expect rewards for interacting with ads http://www.nfcworld.com/2012/03/26/314791/survey-finds-consumers-expect-rewards-for-interacting-with-ads/ http://www.nfcworld.com/2012/03/26/314791/survey-finds-consumers-expect-rewards-for-interacting-with-ads/#comments Mon, 26 Mar 2012 08:10:07 +0000 Sarah Clark http://www.nfcworld.com/?p=14791 A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a ‘value exchange’ in return for interacting with advertising and the most popular incentives are money or entertainment.

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]]> http://www.nfcworld.com/2012/03/26/314791/survey-finds-consumers-expect-rewards-for-interacting-with-ads/feed/ 0 US TV network VH1 tests NFC smart posters http://www.nfcworld.com/2011/07/25/38817/us-tv-network-vh1-tests-nfc-smart-posters/ http://www.nfcworld.com/2011/07/25/38817/us-tv-network-vh1-tests-nfc-smart-posters/#comments Mon, 25 Jul 2011 11:27:20 +0000 Sarah Clark http://www.nearfieldcommunicationsworld.com/?p=8817 "NFC offers advertisers greater opportunities to build 'hyper-local' promotional campaigns using media-rich, high quality content through a simple tap of the phone," says the digital agency behind the project.

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