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    Clear Channel

    News stories featuring Clear Channel:

    82% of UK marketers unaware of NFC OOH advertising

    March 30th, 2015

    Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences. More

    Cancer Research brings contactless donations to shop windows

    January 23rd, 2015

    Cancer Research UK is to install contactless technology in four of its shop windows, enabling passersby to make a £2 donation to the charity by simply tapping their contactless card to a POS terminal placed… More

    Glasgow to get NFC bus shelters

    January 14th, 2015

    Glasgow City Council-owned bus shelters around the Scottish city will be fitted with NFC tags and QR codes to allow people to engage with advertisers by accessing interactive content such as vouchers, games and videos using their smartphones. The platform will be rolled out by out-of-home media owner Clear Channel.

    Clear Channel launches NFC advertising in the US and Canada

    July 18th, 2014

    Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets. Bluetooth beacons may also be added to the service “when client demand and consumer benefit arise”, the… More

    Paramount promotes Noah with NFC

    April 4th, 2014

    Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster. Consumers can tap their NFC phone to download the film’s… More

    Clear Channel to take NFC advertising global

    March 25th, 2014

    Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in… More

    Call of Duty: Ghosts goes NFC

    November 4th, 2013

    Video game publisher Activision is using NFC advertising specialist Tapit’s platform to promote its latest blockbuster Call of Duty: Ghosts across Clear Channel’s Australian out-of-home media locations. Passers-by who tap their NFC phone to a… More

    Creative Orchestra opens proximity mobile marketing agency

    September 25th, 2013

    London-based brand marketing and advertising agency Creative Orchestra has opened Comobi2, a dedicated proximity mobile marketing agency. “What every client wants is to connect the consumer with their brand on the mobile platform,” says Nigel… More

    Dutch ad panels get NFC

    September 16th, 2013

    Clear Channel has added NFC and QR code functionality to 250 advertising panels in the Dutch cities of Amsterdam, Eindhoven, The Hague, Rotterdam and Maastricht. The panels are located “in and around crowded shopping areas, railway stations and car parks,” the out-of-home media owner says.

    Metro delivers news to bus stops with NFC

    September 4th, 2013

    For the next three months out-of-home media owner Clear Channel is to make content from free daily newspaper Metro available via NFC at its 10,000 touchpoint ad panels around the UK. At the majority of… More

    Star Trek Into Darkness gets NFC promotion at airports

    May 22nd, 2013

    Blockbuster movie Star Trek Into Darkness is being promoted at four US airports via displays equipped with NFC marketing specialist Blue Bite’s mTag platform. Using Clear Channel Outdoor and JCDecaux displays and in partnership with… More

    Clear Channel promotes NFC with prizes

    April 25th, 2013

    Outdoor advertising company Clear Channel has launched ‘Human vs Machine’, a quiz game designed to begin getting consumers used to the idea of interacting with its new network of 10,000 advertising panels equipped with NFC tags. To… More

    Three runs NFC ad campaign on Stockholm subway

    April 8th, 2013

    “We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration,” technology provider Tapit’s Niklas Bakos told NFC World. “Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge.” More

    10,000 NFC ad panels go live across the UK

    March 14th, 2013

    Fast food chain KFC, the new Danny Boyle movie Trance and the West End musical The Bodyguard are the first to take advantage of out-of-home media owner Clear Channel’s new platform.  More

    Clear Channel brings NFC to 10,000 ad panels across the UK

    February 13th, 2013

    The out-of-home advertising giant has begun rolling out 10,000 interactive panels featuring both NFC and QR codes to locations across the UK, “with the upgrade focused on high streets and town centres, reaching over 80% of adults every four weeks.” More

    Tapit raises US$2.4m Series A to grow NFC platform

    January 7th, 2013

    The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China. More

    NFC specialist Tapit to raise US$8m for international expansion

    July 26th, 2012

    The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra. More

    Coca-Cola tests NFC advertising in Singapore

    December 20th, 2011

    Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore. The campaign promotes the company’s Coca-Cola and Fanta drinks brands and uses the NFC-enabled Mobile Life! network of two hundred advertising panels introduced by Clear… More

    Clear Channel brings NFC to London’s Oxford Street

    October 13th, 2011

    One hundred locations in central London’s busiest streets are to be equipped with digital advertising displays that include 72-inch HD screens and NFC. More

    Clear Channel enters NFC advertising market

    October 11th, 2011

    The out-of-home advertising giant has picked Singapore as the location for its first NFC-enabled smart poster network and plans to use it as a test bed and case study for the rest of Clear Channel International. More

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