News stories featuring Coca-Cola:
March 15th, 2016
Close to half (46%) of the top marketers surveyed for a new location-based marketing report say they plan to invest in NFC this year. 41% plan to invest in Bluetooth beacons, 63% in WiFi and 57% in GPS.
March 15th, 2016
Coca Cola is planning to launch a loyalty programme at select vending machines this spring that would let customers accumulate points to earn a free drink. “Running on iOS and Android, the service allows people to buy a Coke through select connected vending machines, accumulating points that will let them get a free drink,” The Drum reports from the SXSW show. “The drinks maker gets to know where and when people are buying its products — something that could also be fuelled by its exploration of Blockchains, a transaction database that allows it to see what’s happening at every stage of the value chain.”
October 27th, 2015
Android Pay has signed up “millions” of users since its launch in the US in September 2015, Google’s Sridhar Ramaswamy has told attendees during his keynote at Money20/20. He also announced that single tap loyalty rewards are set to go live at NFC-enabled Coke vending machines in the next “few weeks”.
June 2nd, 2015
Google has demonstrated how its Android Pay mobile payments service will work for making in-store and in-app purchases, for payments made through a banking partner mobile app, and how users will be able to pay for items such as a Coca-Cola from a vending machine using just the points stored in a customer loyalty account.
March 9th, 2015
Apple Pay is now accepted “at nearly 700,000 locations” and “works with over 2,500 banks”, Apple has announced at its Spring Forward launch event. “There are now hundreds of thousands of vending machines accepting Apple Pay, including more than 40,000 Coca-Cola vending machines.”
June 19th, 2014
Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a…
November 14th, 2013
NFC payments are now available to AT&T, T-Mobile and Verizon Wireless subscribers across the US, with the national launch of the Isis Mobile Wallet. A 20% discount on their first $200 of purchases made with…
August 13th, 2013
Coca-Cola is conducting an NFC marketing campaign in one hundred Australian retail stores, with the aim of engaging consumers at the point of sale and driving downloads of its loyalty app. The promotion makes use…
July 31st, 2013
“More than one-third of active Isis Mobile Wallets users in Austin have loaded a My Coke Rewards card into their wallet since our pilot began and 90 percent of these are new to the My…
March 15th, 2013
The smartphone maker’s new flagship device is the first to use Mobeam technology, allowing coupons, loyalty cards, gift cards, event tickets and more to be transmitted from the device to any of the 165m laser scanners installed in retail stores today.
January 7th, 2013
The Sydney-based NFC specialist is to use the funds to expand internationally, adding a local presence in South Africa, Israel, India, Mexico, the US, UK, Sweden, Japan, Vietnam, UAE, Singapore and, potentially, China.
July 31st, 2012
Pay-at-pump technology providers Gilbarco Veeder-Root and GE-owned Wayne have agreed to build Isis’s SmartTap technology into their fuel dispensers, ahead of the NFC joint venture’s first pilots in Austin and Salt Lake City.
July 26th, 2012
The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra.
July 17th, 2012
The US NFC payments venture has produced a series of educational videos, designed to show consumers how to use the Isis Mobile Wallet in stores and how to add cards and offers, as it moves towards pilot launches in Austin and Salt Lake City.
May 15th, 2012
Aeropostale, Coca-Cola, Foot Locker, Jamba Juice and Macy’s have signed up to take part in the US NFC joint venture’s pilot trials, along with a number of local grocery stores, retailers, gas stations, coffee shops and restaurants.
March 26th, 2012
A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a ‘value exchange’ in return for interacting with advertising and the most popular incentives are money or entertainment.
December 20th, 2011
Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore. The campaign promotes the company’s Coca-Cola and Fanta drinks brands and uses the NFC-enabled Mobile Life! network of two hundred advertising panels introduced by Clear…
December 6th, 2011
US-based vending machine technology provider Cantaloupe Systems has equipped 6,000 units in San Francisco, Chicago and the mid-Atlantic region to accept Google Wallet, AllthingsD reports, while Chicago-based Mark Vend plans to convert half its 2,000 machines in the first half of 2012. Coca-Cola is also conducting a trial of Google Wallet in vending machines.
November 11th, 2011
“We’re doing a trial with Google Wallet and it’s great for those consumers who don’t have cash but want to buy a Coke,” Coca-Cola SVP Wendy Clark told attendees at Ad:tech in New York this week, Mobile Commerce Daily reports. “We’re experimenting with this…. The combination of mobile commerce and location technology moves our business from the point of sale to the point of thirst,” she explained. “If we know where you are and that you are thirsty we can move you to the nearest outlet to quench that thirst.”
October 14th, 2011
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