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    Dairy Queen

    News stories featuring Dairy Queen:

    Dairy Queen expands mobile loyalty and payment test

    November 10th, 2014

    US fast food chain Dairy Queen has expanded pilot testing of its myDQ mobile loyalty, offers and payments service to more than sixty locations in the states of Colorado and Nebraska ahead of a planned… More

    McDonalds, Arby’s, Qdoba, Dairy Queen and Dunkin’ Donuts testing Tetherball’s mobile loyalty system

    McDonalds, Arby’s, Qdoba, Dairy Queen and Dunkin’ Donuts testing Tetherball’s mobile loyalty system

    November 12th, 2009

    “The results we’ve seen since launching our mobile rewards program in early July are greater than even our most optimistic projections,” says Brent Higgins of Aztec Partners, one of Qdoba Mexican Grill’s largest franchisees. More

    The NFC Report: Retailers begin to seize the initiative with NFC coupons and loyalty programmes

    The NFC Report: Retailers begin to seize the initiative with NFC coupons and loyalty programmes

    October 8th, 2009

    Issues remain to be resolved for retailers in terms of the costs and benefits of equipping themselves to accept contactless cards. However, the ability of NFC to enable consumers to store discount coupons and loyalty cards on their phones, as well as to make payments, could change the proposition altogether.  More

    Tetherball reports up to 50% redemption rates, adds detailed analytics to its RFID mobile marketing service

    Tetherball reports up to 50% redemption rates, adds detailed analytics to its RFID mobile marketing service

    September 23rd, 2009

    A new version of Tetherball‘s sticker-based mobile marketing service, currently on test at Dairy Queen in the US, has been released. The new version of the company’s Mobiquitous platform includes a number of enhancements to… More

    Zapa to seed NFC stickers and terminals to ‘strategic retailers’

    Zapa to seed NFC stickers and terminals to ‘strategic retailers’

    July 28th, 2009

    More details of the services to be offered by the Irish start-up, which secured €2.5m in funding earlier this month, have now been revealed. More

    Demand for mobile payments at the point of sale drives creative solutions to lack of NFC handsets

    Demand for mobile payments at the point of sale drives creative solutions to lack of NFC handsets

    June 17th, 2009

    OPINION: The question of how to begin offering mass market NFC services when inexpensive NFC phones are still some time away is finally beginning to resolve itself.  More

    Dairy Queen tests stickers for targeted mobile coupon campaigns

    Dairy Queen tests stickers for targeted mobile coupon campaigns

    June 9th, 2009

    “Tetherball’s sticker-based mobile marketing service lets us provide great offers to our customers in a fun and easy way,” says the desserts and fast food restaurant chain.  More

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