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    Direct Marketing Association (DMA)

    News stories featuring Direct Marketing Association (DMA):

    DMA warns on push messaging

    July 15th, 2014

    One in three UK smartphone or tablet owners have never enabled push notifications on their connected devices and 78% of those who have enabled it would immediately delete the app or disable the notification if they were unhappy with the push notifications they receive, a DMA UK survey has found. Sales promotions (34%), new product launches (26%) and location-based offers (24%) top the list of push notifications consumers are most willing to receive.

    NFC news in brief • 4 Oct 2010

    October 4th, 2010

    News in brief from the NFC world and beyond, featuring wrist-based NFC • Polish trial declared a success • NFC Forum meeting for developers • Opening doors at a Bahamas hotel • Clinton adviser visits Swedish NFC firm • SK C&C hires five senior staff • and more… More

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